WLYF

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WLYF
City of license Miami, Florida
Broadcast area South Florida
Branding 101.5 Lite FM
Slogan "Refreshing"
Frequency 101.5 MHz (also on HD Radio)
First air date 1948 (as WWPB-FM)
Format Lite Rock
HD2: Soft Rock Today's Life
ERP 100,000 watts
HAAT 248 meters
Class C1
Facility ID 30827
Callsign meaning LYF = "Life"
Former callsigns WWPB-FM (1948-1969)
Owner Lincoln Financial Media (Sale pending to Entercom)
Sister stations WAXY, WAXY-FM, WMXJ
Webcast Listen Live
Listen Live (HD2)
Website Lite Miami
Today's Life Miami (HD2)

WLYF (101.5 FM, "101.5 Lite FM") is a Lite Rock music formatted radio station that broadcasts in Miami Gardens, Florida (stations and transmitter are located here). The station targets women aged 25–54. WLYF has solid ratings throughout South Florida and is a popular listen at work radio station due to its format and laid back presentation.

History[edit]

101.5 FM first signed on the air as WWPB-FM in 1948 as a B-EZ station. The station was owned and operated by Paul Brake for more than twenty years.

In 1969, Sudbrink Broadcasting assumed ownership of the station. The call letters were changed to WLYF (known by the moniker "Life" for many years until the current "Lite FM" name was adopted) and, later that year, Sudbrink Broadcasting relocated to the WLBW television tower and increased their effective radiated power to 100,000 watts. The station became the nation's first FM radio station to achieve a number one audience rating.

In 1977, the station was sold to Storer Broadcasting. Two years later, in 1979, it was purchased by Jefferson-Pilot Communications (now the Lincoln Financial Group). The studio was moved to NW Second Avenue in North Dade, near what is now Sun Life Stadium.

WLYF, now known as 101.5 LITE FM, has since evolved from an Easy Listening format to a mainstream Adult Contemporary format under radio vet Rob Sidney who took the program director chair from Larry Travers when it was Easy Listening.

On December 8, 2014, Entercom announces that it is purchasing Lincoln Financial Group's entire 15-station lineup (including WLYF) in a $106.5 million deal, and will operate the outlets under a LMA deal until the sale is approved by the FCC.[1]

References[edit]

  1. ^ "Entercom Acquires Lincoln Financial Media" from Radio Insight (December 8, 2014)

External links[edit]


Coordinates: 25°58′01″N 80°12′43″W / 25.967°N 80.212°W / 25.967; -80.212