WLZW

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WLZW
WLZW.jpg
City of license Utica, New York
Broadcast area Utica, New York
Branding Lite 98.7
Slogan Lite Favorites...Less Talk!
Frequency 98.7 MHz
First air date January 1, 1974 (as WIBQ)
Format Adult Contemporary
ERP 25,000 watts
HAAT 201 meters
Class B
Facility ID 169
Former callsigns WIBQ (1974-1985)
WNYZ (1985-1989)
Owner Townsquare Media
(Townsquare Media Licensee of Utica/Rome, Inc.)
Sister stations WFRG, WIBX, WODZ
Webcast Listen Live
Website lite987.com

WLZW (or Lite 98.7) is an Adult Contemporary radio station in Utica, New York. Broadcasting on 98.7 MHz, the station is owned by Townsquare Media as part of a cluster with news-talk station WIBX, country-formatted WFRG, and classic hits station WODZ.

History[edit]

The station signed on the air on January 1, 1974 as a sister station to WIBX and ran a beautiful music format under the call letters WIBQ. The station abruptly changed format in 1985 to classic hits as "Z 98.7" with the call letters WNYZ. After a while in the format, WNYZ next flipped to a rock-leaning Top 40 format, identifying as "New York's Z-98.7". The format began with Twisted Sister's We're Not Gonna Take It, followed by Quiet Riot's Cum On Feel the Noize. The Top 40 format could not, however, compete against powerhouse Top 40 station Power Hits Rock 107 (WRCK), and in 1989 the station again changed format. Originally the station planned to join the 'Z-Rock' satellite Heavy Metal format available at the time, but instead flipped to their current format of hot AC and current callsign WLZW, identifying as "Lite 98.7".

As Lite 98.7[edit]

Lite 98.7's calls (WLZW) and format reflects its first slogan "Lite and Easy Favorites". In its early years, Lite 98.7 competed with rival AC station and market leader KG 104 WKGW (now sister station WFRG). WLZW quickly toppled WKGW from its position, and by 1993 WKGW had flipped to classic rock as WKFM, formerly in Syracuse, New York took over the 104.3 frequency. WLZW was then the only AC station in the Utica-Rome market until the spring of 1994 when WUUU (later WRNY & WUCL, now Air 1 affiliate WOKR-FM) which switched frequencies from 93.5FM to 102.5FM with WKDY (later WSKS & WRBY, now WUMX) the previous year, flipped format from oldies to adult contemporary to become "Warm 93.5". While WUUU/WRFM was a more softer AC station, WLZW was a somewhat more upbeat station. After over 8 years of competition between the two stations, WRFM flipped format and call sign on December 26, 2002, becoming oldies station WUCL (identified as Kool 93.5) again leaving Lite 98.7 as the only AC station in the market. This lasted over a year until WRBY flipped their format to hot AC and call sign to WUMX, identifying as Mix 102.5. In order to compete with Mix 102.5, Lite 98.7 started switching to a Christmas Music format until Christmas Day on Thanksgiving Day 2009.

Current Lineup[edit]

Weekdays

  • Mid-5:30am - Keith James
  • 5:30am-10am - Most Music Morning Show with Mark Richards
  • 10am-3pm - Trudy
  • 3pm-7pm - Eric Meier
  • 7pm-Mid - Nite Lite with Delilah

Weekends

Saturdays

  • Mid-8pm - Regular Programming
  • 8pm-Mid - Flashback Saturday Night

Sundays

Daily Segments and Contests

  • Mindbender Trivia - Weekdays at 6:50am and again at 4:15pm, Mark Richards or Eric Meier (depending on who is on the air at the time) asks a trivia question. The first listener that calls the station with the correct answer wins a prize.
  • Lunch at the Lite Cafe - Weekdays from noon to 1pm, Trudy opens up the station phones (which WLZW calls the Lite Lines) for listeners' requests. During this time, WLZW also gives away free food from local restaurants.
  • Work Escape Weekends - Adding more names to what the station calls the longest winner's list in Central New York, listeners must listen for a cue that says "Call Now & Win". This occurs many times at random points Friday 5pm til' Sunday 7pm.
  • Anniversary Couple of the Month - A couple celebrating an anniversary is offered a bunch of prizes including dinner, flowers, and that couple's anniversary portrait. Drawings are held on the first Monday of each month.
  • Lite 98.7's Birthday Club - Listeners can get birthdays announced during Mark Richards' airshift and enter a contest to win a prize package. All birthdays are announced weekdays at 7:40am. (Birthdays occurring during the weekend are announced on Fridays.) Richards will also award a birthday cake to a certain listener.

Former Alumni[edit]

  • J.P. Hastings
  • Ivy Hamilton
  • Randy J
  • Morgan Daniels
  • Jeanne Ashley
  • Greg McShea
  • Linda Ray

External links[edit]


Coordinates: 43°08′38″N 75°10′44″W / 43.144°N 75.179°W / 43.144; -75.179