WMAG
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| City of license | High Point, North Carolina |
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| Broadcast area | Piedmont Triad Greensboro High Point Winston-Salem |
| Branding | 99.5 WMAG |
| Slogan | "The Best Variety of Yesterday and Today" |
| Frequency |
99.5-1: Adult Contemporary 99.5-2: Smooth Jazz |
| First air date | 1982 |
| Format | Adult Contemporary HD2: Smooth Jazz |
| ERP | 100,000 watts |
| HAAT | 456 meters |
| Class | C |
| Facility ID | 73258 |
| Transmitter coordinates | 35°52′13″N 79°50′25″W / 35.87028°N 79.84028°W |
| Callsign meaning | W MAGic |
| Former callsigns | WMFR-FM (1940s-1982) |
| Former frequencies | 97.7 MHz (1940s-?) |
| Owner | Clear Channel Communications |
| Sister stations | WPTI, WMKS, WTQR, WVBZ |
| Webcast | Listen Live |
| Website | wmagradio.com |
WMAG is an adult contemporary music formatted radio station licensed to High Point, North Carolina and serves the Piedmont Triad region, including Greensboro and Winston-Salem. The Clear Channel Communications outlet broadcasts at 99.5 MHz with an ERP of 100 kW.
[edit] History
The precursor to this station signed on in the late 1940s as WMFR-FM 97.7, a sister station of High Point's 1230 WMFR (We Make Furniture Right) or as some called it, We Make Frank Rich in recognition of the owner (Frank S. Lambeth). WMFR-FM later moved to 99.5.
In 1982, WMFR-FM was purchased by Voyager Communications and upgraded their facilities, becoming adult contemporary WMAG "Magic 99.5"[1]. During the 1980s and early 90s the station's competitors in the adult contemporary format were WWWB and WMQX.[1][2] In later years, "Magic 99.5" repositioned to soft rock and dropped the "Magic" handle in favor of just the call sign. Voyager Broadcasting sold WMAG in the early 1990s to what would become AMFM Broadcasting. In 1999, Clear Channel Worldwide acquired the station. Their original transmitter, still used by 1230 WMFR, is visible atop The Radio Building on Main St in downtown High Point.
WMAG's massive signal can be received as far as Hickory, NC to the west; Raleigh, NC to the east; Fayetteville, NC and Charlotte, NC to the south; and past Martinsville, VA to the north.[citation needed]
At the end of 2009, Bill Flynn ended a 26-year career as WMAG morning host when he moved to WPTI.[3]
After the local classic hits station WTHZ "Majic 94.1" switched to a contemporary Christian format, WMAG added more 70s and 80s music in effort to gain some of the former WTHZ listeners.
Another local radio personality, Rod Davis, lost his job as the co-host on WMAG's morning show, on Wednesday October 26th, 2011; when Clear Channel Communications announced that it had dismissed some on-air and off-air staff, within that same week, throughout the United States. The reason for the layoffs is to benefit in a reshaping of its regional and local programming that should enable it to seek out advertisers focused on areas wider than a single market. [4]
[edit] References
- ^ a b "Raleigh-Durham FM Dial". Archived from the original on 2003-02-01. http://web.archive.org/web/20030201081556/http://www.geocities.com/rdurw/fm.html. Retrieved 2010-05-05.
- ^ Leigh Pressley, "WMQX Changes Name, Attracts New Listeners," Greensboro News & Record, August 18, 1991.
- ^ Rowe, Jeri (2010-01-07). "Radio host shifts to the right with a new station". News & Record. http://www.news-record.com/content/2010/01/07/article/radio_host_shifts_to_the_right_with_a_new_station. Retrieved 2010-01-21.
- ^ "Rod Davis among local radio personalities laid off as part of corporate reorganization". News & Record. http://www.news-record.com/content/2011/10/28/article/clear_channel_laying_off_radio_personalities_as_part_of_reorganization. Retrieved 2011-12-05.
[edit] External links
- Radio Building website
- Query the FCC's FM station database for WMAG
- Radio-Locator information on WMAG
- Query Arbitron's FM station database for WMAG
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