WMC-TV

WMC-TV

Memphis, Tennessee
City of license	Memphis
Branding	WMC-TV Channel 5 (general) Action News 5 (newscasts)
Channels	Digital: 5 (VHF) Virtual: 5 (PSIP)
Subchannels	5.1 NBC 5.2 Bounce TV 5.3 This TV
Owner	Raycom Media (WMC License Subsidiary, LLC)
First air date	December 11, 1948
Call letters' meaning	We're the Memphis Commercial television station
Former callsigns	WMCT (1948-1967)
Former channel number(s)	Analog: 4 (VHF, 1948-1952) 5 (VHF, 1952-2009) Digital: 52 (UHF, 1995-2009)
Former affiliations	All secondary: CBS (1948-1953) ABC (1953-1955) DuMont (1955-1956)
Transmitter power	34.5 kW
Height	308 m
Facility ID	19184
Transmitter coordinates	35°10′9″N 89°53′10″W
Website	www.wmctv.com

WMC-TV, virtual channel 5, is the NBC-affiliated television station for the Memphis, Tennessee metropolitan area. The station serves roughly the western third of Tennessee, northwestern Mississippi, northeastern Arkansas and the southeastern corner of Missouri over the air on satellite and on various cable systems.

Its studios are located at 1960 Union Avenue in Memphis, with its transmitter located between Crestview Drive and Fletcher Creek, near Bartlett. Bounce TV and This TV are offered through WMC's two digital subchannels.

Digital television

Channel	Video	Aspect	Programming
5.1	1080i	16:9	Main WMC programming / NBC
5.2	480i	4:3	Bounce TV
5.3			This TV

On June 12, 2009, at 12:01am, WMC-TV remained on channel 5 when the analog to digital conversion completed.

History

WMC-TV, Tennessee's first television station, started as WMCT on December 11, 1948 on channel 4 and broadcast from the Goodwin Institute Building in Downtown Memphis. It was owned by the E.W. Scripps Company along with the city's main newspaper, The Commercial Appeal and WMC radio (AM 790 and FM 99.7). As the only television station in Memphis for the first several years of operation, it aired programming from all four national networks of the time: NBC, CBS, ABC and the now-defunct DuMont Television Network. However, then as now, it was a primary NBC affiliate owing to WMC-AM's long affiliation with NBC Radio. It lost CBS when WHBQ-TV started in 1953, but continued to share ABC programming with WHBQ until 1956, when WREC-TV (now WREG-TV) began as a full-time CBS affiliate and WHBQ took the ABC affiliation full time. It lost DuMont when that network ceased operations in 1956. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.

It moved to channel 5 in 1952 due to interference with WSM-TV in Nashville (now WSMV), incidentally also an NBC affiliate (however, this would later make WMCT short-spaced to another Nashville station, WLAC, now WTVF, in 1954). It dropped the "T" from its callsign on New Year's Day 1967 (at the same time, the co-owned FM station changed its calls from WMCF to WMC-FM). Also in 1967, it began using a "5" logo resembling the one found on a five-dollar bill, which would be used for over two decades.

The WMC stations moved to their current location at 1960 Union Avenue in Midtown Memphis in 1959 and celebrated with a broadcast hosted by comedian George Gobel. Some of its most notable broadcasts in 1960 were live remotes of John F. Kennedy and Richard Nixon, who both came to Memphis to campaign for President. When Dr. Martin Luther King came to Memphis to support the sanitation workers' strike that set the stage for his assassination in 1968, then-station general manager Mori Greiner established an unprecedented program called "The 40% Speaks," in an effort to promote racial healing in the community.

Like many NBC affiliates during the 1960s, 1970s, 1980s and 1990s, WMC-TV began pre-empting a handful of NBC shows, mostly a good part of the network's daytime lineup, for syndicated talk fare, although NBC's daytime reruns of sitcoms could often be found airing early in the morning (between 5 and 6 a.m.). In 1979, in an effort to build its viewership for The Today Show, WMC created a lead-in program titled Wake-Up Call. For the first three years it was hosted by Dick Hawley and Peggy Rolfes. Denise DuBois replaced Rolfes in 1982 and co-hosted for the next ten years. By the mid-1980s, Wake Up Call was the highest-rated local TV talk show in the U.S., with a 52% share of the viewing audience.

After many years of solid management, Scripps sold WMC-AM-FM-TV to Ellis Communications in 1993; Ellis in turn sold to a new broadcasting group formed by the Retirement Systems of Alabama, and subsequently named Raycom Media, that also purchased AFLAC's broadcasting unit in 1996; Raycom sold off the radio stations in 2002.

The station's newsroom is named after longtime employee Ed Greaney, who died June 19, 2005. Greaney began at WMCT in 1949, only two months after the station started operations and worked until late 2000. In October 2006, WMC debuted a fresh news set, along with updated graphics and music. The set makeover was the first at the station since 1995.

Programming

One of the station's first broadcasts was a live football game at Crump Stadium in Memphis. WMCT first broadcast USWA championship wrestling by stringing cables across the street from its studio to Ellis Auditorium (no longer standing) in downtown Memphis early in the 1950s. Wrestling returned to Channel 5 in 1977, after some years on WHBQ-TV, and for many years the very popular live in-studio professional wrestling program was broadcast live on Saturdays from 11 a.m. to 12:30 p.m. Some of the wrestlers became regional celebrities from their exposure on the program, perhaps most notably Jerry "The King" Lawler, whose fame earned him his own locally-produced TV sports show, seen on channel 5 on Sundays during the 1980s. The wrestling show eventually became the last remaining program of its kind in the U.S., before its cancellation in the 1990s. (It might be noted that independent wrestling promotions are sometimes seen on local television stations to this day, but they most often are shows made from footage of local house shows, not broadcast live from the studio.) Long before national PGA Tour broadcasts began, WMC-TV broadcast live professional golf from the Memphis Open, with a three-camera remote truck providing coverage from three greens.

Another popular local series was Magicland, a live-audience magic series for children, hosted by WMC-TV anchor/announcer Dick Williams. Magicland aired Sunday mornings at 10 a.m. from 1966 until "Mr. Magic" retired in 1989. It is cited in the Guinness Book of World Records as the longest running magic series in television history, having amassed 1200 original episodes in its 23-year run.

Syndicated programming on WMC-TV includes America Now and Wheel of Fortune. The syndicated version of Jeopardy! was originally carried locally on WMC-TV, but has since moved to WREG-TV. Rachel Ray was originally syndicated on WMC-TV, but was replaced by America Now during the 11 AM hour.

News operation

WMC-TV news set, c. late 1970s

On July 2, 2008, WMC-TV became the first Memphis television station to broadcast its local news programming in high definition, and only the second station in Tennessee to do so (behind WTVF in Nashville).

On August 8, 2011, WMC-TV released information that viewers would now be able to watch an hour-long 4 p.m. newscast on weekdays, beginning on August 22, 2011. This decision was made to fill the slot of the now-defunct Oprah Winfrey Show. WMC-TV is now the second station in Memphis to have a 4 p.m. newscast, along with WREG-TV; the newscast was originally anchored by Jarvis Greer and Lindsey Brown; however, Lindsey Brown was moved to the 4:30-7 a.m. news, and Pam McKelvy now takes her place.

News/station presentation

Since at least the 1950s, WMC-TV's logo has included an illustration of a riverboat, a symbol of the Mississippi River region which the station serves. For many years, the station's sounder included the riverboat's whistle—something which dates to the 1930s on its former AM sister. The whistle is still heard at the opening of WMC-TV's current newscasts. The station was known as "The Showplace of the South" during the 1960s.

WMC's current logo resembles the same style of logo also used by Cox's stations WSB-TV Atlanta, WHIO-TV Dayton and KIRO-TV Seattle. This graphics package was adopted when longtime Atlanta businessman Bert Ellis purchased WMC-TV, Raycom Media and several other stations in 1993 to create Ellis Communications. Ellis was a longtime fan of WSB-TV and subsequently styled his new broadcast chain after WSB-TV. Under Ellis, two of WMC's siblings adopted the logo style as well: KSLA in Shreveport and WECT in Wilmington, both of which use modified versions today.

For more than two decades, WREG has been in a Nielsen ratings war for first place with longtime powerhouse WMC-TV. But WREG never actually won a ratings period until February, 2006. That was the debut of a new anchor team with years of experience at other stations in the Memphis market. Claudia Barr was previously a main anchor at competitor WHBQ (Memphis's FOX affiliate) and Richard Ransom was previously a morning anchor and reporter at WMC (Memphis's NBC affiliate). Ransom and Barr replaced longtime anchors Jerry Tate and Pam McKelvy. Since that time, WREG has won the all-important 10 p.m. ratings battle three times more often than WMC. The number of victories for the important morning news battle anchored by Kris Anderson and Markova Reed is just as dominant. In the recent May 2013 sweeps, it placed first at 5 a.m., 6 a.m., Noon, 4 p.m., 4:30 p.m. and 10 p.m. in total viewers, while placing second at 6 p.m. to WMC by .3 of a point. WREG is also the dominant station on weekends.

Newscast titles

• Television 5 News/TV–5 News (1960–1970)
• 5 on The Scene News (1970–1974)
• NewsCenter 5 (1974–1976)
• Channel 5 Action News (1976–1983)
• Action News 5 (1983–present)

Station slogans

• "The NewsCenter of The Mid–South" (1983–1989)
• "The Mid–South's Only 24–Hour News Channel" (1990–1995)
• "The Mid–South's News Leader" (1990–2001)
• "Coverage You Can Count On. Every Day." (1992–1999)

This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.

On-air staff

Current on-air staff

Anchors

• Kontji Anthony - weekend mornings (8-10 Saturdays and 8-9 a.m. Sundays); also reporter
• Joe Birch - weeknights at 5, 6 and 10 p.m.
• Lindsey Brown - weekday mornings (4:30-7 a.m.)
• Kym Clark - weekday mornings (4:30-7 a.m.) and weekdays at noon
• Andrew Douglas - weekday mornings (4:30-7 a.m.) and weekdays at noon; also reporter
• Jarvis Greer - weekdays at 4 p.m.
• Anna Marie Hartman - Saturdays at 6 and weekends at 5 and 10 p.m.; also weeknight reporter
• Ursula Madden - weeknights at 5, 6 and 10 p.m.
• Pam McKelvy - weekdays at 4 p.m. (formerly at WREG 3)

Action News 5 Storm Tracking Team

• Dave Brown (AMS Certified Broadcast Meteorologist and NWA Seal of Approval) - chief meteorologist; weeknights at 5, 6 and 10 p.m.
• John Bryant (NWA Seal of Approval) - meteorologist; weekdays at 4 p.m.
• Ron Childers (member, AMS; member, NWA) - meteorologist; weekday mornings (4:30-7 a.m.) and weekdays at noon
• Tim Van Horn (AMS Certified Broadcast Meteorologist and NWA Seals of Approval) - meteorologist; weekend mornings (8-10 Saturdays and 8-9 a.m. Sundays), Saturdays at 6 and weekends at 5 and 10 p.m.

Sports team

• Jarvis Greer - sports director; weeknights at 6 and 10 p.m.
• Carrie Anderson - sports anchor; Saturdays at 6 and weekends at 5 and 10 p.m.
• Sam Korotkin - sports reporter/producer; fill-in weekend anchor

Reporters

• Janice Broach - general assignment reporter
• Michael Clark - North Mississippi reporter
• Janeen Gordon - weekday morning traffic reporter (4:30-7 a.m.)
• Justin Hanson - West Tennessee reporter
• Nick Kenney - general assignment reporter
• Jason Miles - general assignment reporter
• Lauren Squires - general assignment reporter
• Amy Speropoulos - weekday morning reporter (4:30-7 a.m.)
• Ben Watson - weekday morning reporter (4:30-7 a.m.)
• Andy Wise - chief consumer investigator (formerly at WREG 3)

Former staff

• George Brown now at WREG Memphis
• Lori Brown now at WFTV Orlando
• Aaron Diamant at WSB Atlanta
• Tony McNary now at CBS 46 Atlanta
• *Iain McDonald
• *Lance Russell - freelance host; best known as the host of the live Championship Wrestling program on Saturday mornings (joined the station in 1977 from WHBQ-TV)
• *Dick Williams

External links

• WMCTV.com - Official WMC-TV Website
• Memphis.ThisTV.com - Official This TV Memphis Website

• Query the FCC's TV station database for WMC-TV
• BIAfn's Media Web Database -- Information on WMC-TV