|Atlantic City, New Jersey / Philadelphia, Pennsylvania
Studio: Cherry Hill, New Jersey
|City of license||Atlantic City, New Jersey|
|Slogan||Tri-State Area's Independent TV Station|
|Channels||Digital: 44 (UHF)
Virtual: 44 (PSIP)
44.2 Bounce TV
|Owner||Lenfest Broadcasting, LLC|
|Call letters' meaning||Market
|Former callsigns||WWAC-TV (1981-2003)|
|Former channel number(s)||53 (analog, 1981-2000s)|
|Transmitter power||200 kW|
|Height||212 m (696 ft)
AMSL: 241 m (791 ft)
|Transmitter coordinates||WMCN-TVCoordinates: WMCN-TV, Waterford, New Jersey
41 dBu Service contour
|Public license information:||Profile
WMCN-TV is an independent television station with city of license Atlantic City, New Jersey and studio in Cherry Hill, New Jersey serving the Philadelphia DMA, broadcasting regionally on digital channel 44. It is also carried throughout the market by DirecTV, Dish Network, Verizon FiOS, and most Comcast cable systems. WMCN claims to reach about 2.6 million homes.
In 2009, the station was rebranded as "Get It On TV Philadelphia" to reflect its target audience as the entire market, not just Atlantic City. Most of the station's programming consisted of infomercials, many of which were produced by WMCN for local companies. The remainder of WMCN's schedule is filled with several hours per week of regional faith-based telecasts as well as children's and community interest programming.
In 2012, the station was once again rebranded as "WMCN44," signaling a shift towards a more traditional TV station. WMCN also added several syndicated programs to its lineup, including Cold Case Files, Dog the Bounty Hunter, and Punk'd. On September 10th, WMCN announced three new original weekly series: A New View, an issues-oriented show hosted by former WTXF personality Dawn Strensland, Tolly's Awesome Friends, a series centered on noteworthy locals hosted by ex-WTXF sports director Don Tollefson, and Philly Sports Spotlight, a locally-focused series hosted by former WPVI sports anchor Phil Andrews.
Founded May 29, 1981, the station is owned by Lenfest Broadcasting, LLC. As WWAC-TV, the station formerly broadcast on analog channel 53. WMCN was the first television station in the nation to get permission to drop their analog signal. The move to digital channel 44 was intended to provide better signal coverage of the Philadelphia, Pennsylvania area from a new transmitter location which would qualify for must-carry status on cable television in that community.
WMCN is also carried on basic analog cable in Ocean County, NJ (part of the New York City TV market) on channel 27.
In 2011, WMCN became the official home of the Philadelphia Soul, broadcasting a majority of their regular season games on the station. It was announced on August 22 that WMCN would carry Bounce-TV on one of its channels starting September 26, 2011.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|44.1||720p||16:9||WMCN-HD||Main WMCN-TV programming|
- Dawn Stensland, Don Tollefson, Phil Andrews launch new TV shows, Phillly.com, September 10, 2012
- FCC grants Atlantic City station WWAC-TV request to turn off NTSC, Broadcast Engineering, October 11, 2002
- FCC Allows Early Analog Shutoff, TV Technology NewsBytes, October 10, 2002
- WMCN Channel 44 to carry Philadelphia Soul games, Philadelphia Business Journal, March 31, 2011
- Usually only center 4:3 of 16:9 used.
- Official site
- Query the FCC's TV station database for WMCN-TV
- FCC TV Station Profiles & Public Inspection Files for WMCN
- BIAfn's Media Web Database -- Information on WMCN-TV