|City of license||Memphis, Tennessee|
|Broadcast area||Memphis, Tennessee|
|First air date||1923|
|Callsign meaning||"We're The Memphis Commercial Appeal"
(former sister newspaper)
|Affiliations||Fox Sports Radio|
The station currently runs a direct satellite feed of Fox Sports Radio. In addition to sports talk shows, WMC-AM features longtime Memphis disc jockey George Klein's weekly tribute program to Elvis Presley. Klein and Presley were close friends and confidantes during the latter's lifetime and the former's long stint on WHBQ-AM.
The station's license is currently held by Entercom Communications, which it purchased from CBS in September 2006; WMC-AM and sister WMC-FM were for many years owned and operated by Scripps Howard Broadcasting, along with then-TV sister WMC-TV, before SHB sold the latter property in 1993. It is one of six radio properties in the Memphis market held by Entercom; the others are WMC-FM, WRVR-FM, WMFS, WKQK-FM, and WMFS-FM.
Entercom purchased WMC-AM, WMC-FM and WMFS in 2006.
WMC-AM maintains studios in the Entercom complex in eastern Memphis.
WMC is one of the few surviving radio stations in the United States to use its original call letters; the station first broadcast on January 19, 1923. Among its unique features was late night concerts from blues singers. Although Memphis was segregated, Bessie Smith performed at WMC on October 5, 1923 ("Hit On Radio," Chicago Defender, October 6, 1923, p. 8)
During the 1960s, WMC had a MOR format. In 1973, WMC became the first 24 hour full time country station in Memphis and was often #1 in the ratings. KIX 106 went country in 1983 and was the first full signal FM country competition. By 1989, WMC switched to News/Talk.
In July 2001, WMC-AM was called "SPORTSPLUS 790," with a sports radio format. The GoodTimes Show, with news about casino gambling in Tunica, Mississippi, made its debut on the station at that time.
In December 2005, CBS Radio changed WMC to a classic country format, since there were so many sports stations. Most programming was provided by Jones Radio Networks' Classic Hit Country network, which subsequently became Dial Global's Classic Country network. The station returned to an all-sports format on October 17, 2011, taking the Fox Sports Radio affiliation from KQPN; additionally, Entercom will move The Jim Rome Show from WMFS to WMC.
- Hicks, Ed (2006-08-21). "Entercom Buys 3 CBS Radio Stations in Memphis". Memphis Business Journal.
- http://www.historyorb.com/day/january/19, Retrieved on 2009-02-26.
- Tucker, Ken (2005-12-30). "Legendary Station Brings 'Country Legends' to Memphis". Radio Monitor.
- http://www.radiocenterflats.com/RCF_history.pdf, Retrieved on 2009-02-27.
- http://www.memphisflyer.com/backissues/issue466/media466.htm, Retrieved on 2009-02-26.
- Robison, John (2001-07-01). "GoodTimes Radio Moves to SportsPlus 790 WMC". Casino City Times.
- "Confirmed: "Country Legends" WMC-AM (790) in Memphis to flip to sports". Radio-Info.com. October 14, 2011. Retrieved October 15, 2011.
- Entercom Memphis stations
- Query the FCC's AM station database for WMC
- Radio-Locator Information on WMC
- Query Nielsen Audio's AM station database for WMC