WMGI

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WMGI
Broadcast area Terre Haute, Indiana
Branding 100.7 Mix FM
Slogan All The Hits
Frequency 100.7 (MHz)
Format contemporary hit radio
ERP 50,000 watts
HAAT 149 meters
Class B
Facility ID 6828
Owner Midwest Communications
Website mymixfm.com

WMGI, "100.7 Mix FM " is an FM radio station owned by Midwest Communications, Inc. in Terre Haute, Indiana. The station operates on the FM radio frequency of 100.7 MHz, FM channel 264.[1] The studios are located at 824 South 3rd Street in Terre Haute.

History[edit]

On December 31, 1994, WMGI dropped soft adult contemporary for country music as "Highway 101", but listeners reacted negatively to what turned out to be a stunt. WMGI then switched to Top 40 as "100.7 Mix FM", with Beau Richards as program director and morning co-host; the first song was "What Is Love" by Haddaway. Ratings doubled and WMGI was second to WTHI-FM. In fact, WMGI had over 70 percent of teenagers. Tom Watson consulted the change. WMGI was the first station to have Kato Kaelin as a guest, on April Fool's Day, at a time when he was still testifying in the O.J. Simpson trial.[2]

References[edit]

  1. ^ [1]
  2. ^ Carter, Kevin (September 9, 1995). "Top 40 Boomerangs Back To Terre Haute On WMGI". Billboard 107 (38): 118. 

External links[edit]


Coordinates: 39°27′22″N 87°28′52″W / 39.456°N 87.481°W / 39.456; -87.481