|City of license||Columbia, South Carolina|
|First air date||August 30, 1976|
|Format||Contemporary Christian music|
|Callsign meaning||We Make Him Known|
|Owner||Columbia International University
(Columbia Bible College Broadcasting Company)
WMHK FM 89.7 is a non-commercial Christian radio station in Columbia, South Carolina. It is owned and operated by Columbia International University. Its programming is 23 hours a day of Contemporary Christian music with a 30-minute talk program weekdays at 5am and 5:30am.
WMHK is one of South Carolina's most powerful stations. It provides at least grade B coverage to much of the South Carolina portions of the Charlotte and Augusta areas, and can be heard clearly as far east as Florence and as far west as Union.
The station signed on the air August 30, 1976 with a vision to share the Gospel through the airwaves. It is unique in the sense that it is locally owned and operated, while most radio stations in Columbia are corporate owned.
WMHK enjoys much higher ratings than most other CCM stations. For many years, its "Family Friendly Morning Show" with Steve Sunshine and Amy Byrd was among the top rated in the Columbuia market among women ages 25–54.
WMHK has gone through numerous staffing changes over the past decade. Rusty Rabon was a long-time morning show co-host, who left to become a minister. Dwight Moffit and Bob Holmes, award-winning veteran newscasters, have also departed.
Jim Marshall, former general manager of WMHK, was responsible for the revitalization of WMHK, changing the format from the older-style Christian music and adding a contemporary feel to the station. Under his direction, WMHK became one of the most popular CCM stations in the country, and was the first South Carolina station to win a Marconi Award. The morning show and the afternoon drive program became more sophisticated, featuring local weather personalities like WOLO's Meteorologist Reg Taylor and live local traffic reports from WIS' Traffic Command center, as well as news updates from its own award-winning news department. Marshall left in 2005 to become general manager of WAY-FM in West Palm Beach, FL.
Jerry Grimes, former Marketing Director at WIS, succeeded Marshall as General Manager in July 2005. Under his direction, there were a few staffing changes, including the promotion of Steve Sunshine to Program Director in August 2006 after long-time Program Director Tom Greene left the station to go to WMIT. Under Grimes, WMHK was also named "Station of the Year" by the Christian Music Broadcasters (CMB) in 2006 and 2007. After Jerry Grimes departed to join WAY-FM in Florida, John Owens replaced him, leading the station to another Station of the Year award in 2009.
In 2010 after Steve Sunshine left to start a new station in Austin Texas (Spirit 105.9), Jeff Cruz was hired as the new Program Director. Cruz had previously been the Assistant Program Director for the #1 ranked station, Z88.3 in Orlando Florida. He was awarded the Music Director of the year award from the Christian Music Broadcasters (CMB) in 2011, and was nominated for Program Director of the Year as well. In 2012, WMHK once again was named Station Of The Year from the CMB.
CIU operates a sister station in Charlotte, WRCM. It is largely programmed separately from WMHK, but WMHK does share WRCM's "It's A New Day" Morning Show with Eric & Heather, as well as syndicating the show to the WORD-FM radio network in Philadelphia. Joe Paulo, WRCM's former general manager, serves as director of broadcasting for CIU and has oversight over both stations.
89.7 WMHK is a non-denominational, non-profit, listener-supporter radio network. Behind the great music, fun on-air personalities and contests, there is a foundation of ministry. Its programming includes a Contemporary Christian music rotation selected by the Program Director and a team of listeners known as the "Music Team". The current on-air line-up is as follows:
|6am-10am||"It's A New Day" Morning Show with Eric & Heather,|
- Columbia International University website
- Query the FCC's FM station database for WMHK
- Radio-Locator information on WMHK