Rush Limbaugh weekday afternoons from 2 to 5 pm, and a heavy commitment to local news and information.
An all local morning show, with Paul Harvey news and comment, country music, local news, and local people making news.
A country classics show is aired weekdays from 9am-Noon.
WMIC 660 AM is home to "Swap Shop" a buy, sell, and trading show from 1 to 2 pm weekdays, and 8 am Saturdays. This show draws in listeners from all over the region.
On the weekends, the station carries the Glenn Hagee Master Handyman Show, Money Talks with Bob Brinker, and a Polka music show, hosted by Paul Osentoski, a member of the Michigan Polka Hall of Fame.
When not featuring news/talk programming, WMIC plays modern country music. After 6:15 pm weekdays (pending on sign off time), the station is completely dedicated to music.
Staff list includes legendary reporter and General Manager Bob Armstrong, Program Director Stan Grabitz, News Director Renae Davis, Stephany Fraley, Jessica Fraley, Bron Miller and Paul Osentoski. Former WMIC staffer Dominic Fracassa now works at WLEN-FM in Adrian, Michigan.
WMIC has faced tough competition in the Thumb Area Radio Region, due to its full service format. WLEW in Bad Axe also features a show similar to "Swap Shop", and features a more music-intensive country format. WPHM in Port Huron carries a news/talk format, including Sean Hannity, and Glenn Beck, as well a morning show similar to WMIC's. Larger FM country stations, like WKCQ in Saginaw and WSAQ in Port Huron provide competition. Nevertheless, WMIC has still found an audience of loyal listeners.