WMIC

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WMIC
WMIC-AM.jpg
City of license Sandusky, Michigan
Broadcast area [1] (Daytime)
Branding WMIC 660 AM
Slogan The Thumb's Information Station
Frequency 660 kHz
First air date June 27, 1968
Format Full Service Radio Station - News/Talk & Country Music
Power 1,000 watts (Daytime only)
Class D
Affiliations ABC, Michigan Farm Radio Network
Owner Sanilac/GB Broadcasting
Website www.sanilacbroadcasting.com

WMIC (660 AM) is a news/talk and country radio station licensed to Sandusky, Michigan. WMIC signed on the air at 1560 kHz on June 27, 1968, and changed its frequency to the current 660 in 1987, serving Sandusky, the Thumb and the Blue Water area of Michigan.[1][2] Part of WMIC 660's success is mostly due to the large area the station covers. WMIC covers the complete Thumb area of Michigan, unlike any other area station. Also, WMIC can be heard from both sides of Lake Huron, Standish and Oscoda to the west, and London, Ontario to the east. On clear weather days, the station can be heard as far away as Roscommon, Ann Arbor, and Lansing.[3]

WMIC has two co-owned FM sister stations, Light and Easy Listening 97.7 WTGV-FM and Country 92.5 WBGV; the stations are locally owned and operated by Sanilac Broadcasting.

WMIC carries 1,000 watts operating during the day only. The station signs off between sunset and sunrise to protect WFAN New York, a 50,000 watt clear channel radio station.

Programming[edit]

  • WMIC features a news and talk format weekdays, including:
    • Rush Limbaugh weekday afternoons from 2 to 5 pm, and a heavy commitment to local news and information.[4]
    • An all local morning show, with Paul Harvey news and comment, country music, local news, and local people making news.
  • A country classics show is aired weekdays from 9am-Noon.
  • WMIC 660 AM is home to "Swap Shop" a buy, sell, and trading show from 1 to 2 pm weekdays, and 8 am Saturdays. This show draws in listeners from all over the region.
  • On the weekends, the station carries the Glenn Haege Master Handyman Show, Money Talks with Bob Brinker, and a Polka music show, hosted by Paul Osentoski, a member of the Michigan Polka Hall of Fame.
  • When not featuring news/talk programming, WMIC plays modern country music. After 6:15 pm weekdays (pending on sign off time), the station is completely dedicated to music.
  • Staff list includes legendary reporter and General Manager Bob Armstrong, Program Director Stan Grabitz, News Director Renae Davis, Stephany Fraley, Jessica Fraley, Bron Miller and Paul Osentoski. Former WMIC staffer Dominic Fracassa now works at WLEN-FM in Adrian, Michigan.

WMIC has faced tough competition in the Thumb Area Radio Region, due to its full service format. WLEW in Bad Axe also features a show similar to "Swap Shop", and features a more music-intensive country format. WPHM in Port Huron carries a news/talk format, including Sean Hannity, and Glenn Beck, as well a morning show similar to WMIC's. Larger FM country stations, like WKCQ in Saginaw and WSAQ in Port Huron provide competition. Nevertheless, WMIC has still found an audience of loyal listeners.

References[edit]

External links[edit]

Coordinates: 43°23′34″N 82°49′57″W / 43.39278°N 82.83250°W / 43.39278; -82.83250