WMIL-FM

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WMIL-FM
WMIL.png
City of license Waukesha, Wisconsin
Broadcast area Milwaukee Area
Branding "FM 106.1"
Slogan "Milwaukee Country"
Frequency 106.1 FM MHz (also on HD Radio)
First air date January 1, 1962 (1962-01-01)
Format Country music
HD-2: New Country
HD-3: WITI-TV audio
ERP 12,000 watts
HAAT 304 meters
Class B
Facility ID 63919
Callsign meaning W MILwaukee
Former callsigns WAUX-FM (1962-1965)
WAUK-FM (1965-1975)
Owner Clear Channel Communications
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WISN, WKKV, WOKY, WRIT, WRNW
Webcast Listen Live
HD2 stream
Website www.fm106.com

WMIL-FM (106.1 FM) is a country music-formatted radio station in Milwaukee, Wisconsin, licensed to Waukesha, Wisconsin. They are known on-air simply as "FM 106.1". WMIL is owned by Clear Channel Communications. Its studios are located in the Milwaukee suburb of Greenfield and the transmitter site is in Milwaukee's North Side near Estabrook Park.

Current local programming is heard exclusively during the morning show The Moo Crew with "Karen, Scott, and Radar". All other timeslots are voicetracked from other Clear Channel markets or contain syndicated programming. Current Program Director is Kerry Wolfe who started with the station in August 1989.

History[edit]

The station launched January 1, 1962 with the WAUX-FM call sign, sister station to WAUX (1510 AM). A few years later, they became WAUK and WAUK-FM respectively, both simulcasting programming 100%.

During the 1970s, WAUK-FM aired a beautiful music format. The station adopted the WMIL-FM call sign (formerly used by 95.7 FM) in December 1975. WMIL-FM went silent for a time when the owners, Stebbins Communications, which had acquired the two stations in 1975, went bankrupt. The AM station had already been sold to another company in 1977.

Charter Broadcasting, which already owned WOKY, purchased WMIL-FM in 1979. The company sold both stations to Sundance Broadcasting in June 1983, as WMIL-FM launched its present country format, competing against WBCS. As a country station, WMIL-FM has long been successful in the local ratings. In 2007, WMIL-FM was voted "Top Country Station in a Large Market".

HD Radio[edit]

In 2006 WMIL-FM installed a new transmitter with HD Radio capability on the Milwaukee Public Television tower.

The station's HD2 HD Radio subchannel carries a format of current country music (Clear Channel's "new country" station from their Format Lab),[1] while the HD3 subchannel has carried the broadcast audio of Fox affiliate WITI (Channel 6) since August 2009, which provides news and weather content to Clear Channel's Milwaukee stations. This is one of the few examples of a Channel 6 station restoring their station audio legally after the June 2009 digital television transition; audio from Channel 6 stations was heard on 87.7 FM on most FM radios in television's analog age due to an anomalous quirk between the lower VHF TV and FM bands, a feature highly promoted by WITI on-air for commuters.[2]

References[edit]

External links[edit]

Coordinates: 43°05′46″N 87°54′14″W / 43.096°N 87.904°W / 43.096; -87.904