|City of license||Luna Pier, Michigan|
|Broadcast area||Monroe, Michigan
|Slogan||"Monroe's best mix!"|
|Frequency||98.3 MHz (also on HD Radio)|
|First air date||July 16, 1967|
|Callsign meaning||MY Monroe MIX|
|Former callsigns||WTWR (9/13/82-10/1/2010)
|Sister stations||WKKO, WLQR (AM and FM), WRQN, WWWM, WXKR|
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|This article needs additional citations for verification. (December 2007)|
WMIM (98.3 FM) is an adult contemporary station licensed to broadcast from Luna Pier, Michigan, USA. The station serves Monroe, Michigan and the surrounding area, as well as metropolitan Toledo, Ohio, where it competes with WRVF-FM. It is owned by Cumulus Media.
About the Station
The 98.3 frequency was licensed to Monroe for most of its history. The station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN 103.9 FM), and featured a format of MOR and country music for many years. According to a Billboard magazine item from June 1972, the station was on the air from 5:45 am to midnight and played MOR music until 6 p.m., when country DJ Dan Baker took over. WVMO was also an early radio job for Paul W. Smith, now morning host at Detroit's WJR.
In August of 1982, WVMO was purchased by Bruce Lesnick of Lesnick Communications, Inc. He grabbed the call letters WTWR - which had recently been relinquished by an FM station in Detroit - and debuted "Tower 98", with a contemporary music format. "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan.
For a time after the move, the station's playlist was so rhythmic-heavy that it began reporting to Radio & Records as a CHR/Rhythmic outlet rather than CHR/Pop (although it never did totally eliminate mainstream pop and rock music from its rotation), but returned to a CHR/Pop reporting status.
Tower 98 took on the station name change from "Tower 98" to "Tower 98-3" in September 2005. This was when its reporting status went from CHR/Rhythmic back to CHR/Pop. Since the transition from Monroe to Toledo in early 2004, "Tower 98-3" has seen four programming directors: Terri McCormmick, "Train", Brent Carey and Steve Marshall.
From Summer '05 to Winter '06, "Tower 98-3" saw its best ratings, defeating rival WVKS in the 18-34 demographic. In September 2007, Cumulus management made Tower 98-3 transition once again to focus on Monroe. Since then, the ratings have fallen to having a minimal presence in Toledo.
On October 1, 2010, WTWR-FM became WMIM, "Monroe's Best Mix, My 98-3", and adopted an adult contemporary format.
- Query the FCC's FM station database for WMIM
- Radio-Locator information on WMIM
- Query Nielsen Audio's FM station database for WMIM