|City of license||Butler, Alabama|
|Broadcast area||Meridian, Mississippi|
|Slogan||Positive and Encouraging|
|First air date||1978|
|HAAT||186 meters (610 feet)|
|Former callsigns||WQGL (?-1978)
|Owner||Educational Media Foundation|
Butler Broadcasting Corporation received the original construction permit from the Federal Communications Commission in 1978 for a new FM station broadcasting with 3,000 watts of effective radiated power on 93.5 MHz. The new station was assigned the call letters WQGL by the FCC. On September 11, 1978, the same day the station applied to the FCC for its license to cover, the owners received new call letters WQGL-FM. WQGL-FM received its license to cover from the FCC on July 30, 1979. On April 8, 1992, the station returned to the unadorned WQGL callsign.
On May 4, 1995, the FCC granted this station a construction permit to move their transmitter site, raise their antenna, and upgrade their broadcast power to 25,000 watts. These upgrades were completed in May 1997 and the station changed call letters to WKZB on June 9, 1997.
In June 2002, Butler Broadcasting Corporation (Darryl Jackson, president) reached an agreement to sell this station to East Mississippi Broadcasters, Inc., a wholly owned subsidiary of Holladay Broadcasting (Bob Holladay, president), for a reported sale price of $771,500. The deal was approved by the FCC on August 16, 2002, and the transaction was consummated on October 30, 2002. At the time of the sale, WKZB broadcast a classic rock music format.
This change would prove short-lived as in early December 2003, Holladay Broadcasting' East Mississippi Broadcasters, Inc., agreed to transfer the broadcast license for this station to Holladay Broadcasting-owned Mississippi Broadcasters LLC. The deal was approved by the FCC on December 10, 2003, and the transaction was consummated on January 1, 2004. Under the new ownership, the station again changed callsigns, this time to the current WMLV, on July 1, 2005.
On October 4, 2011 WMLV returned to the air with K-Love contemporary Christian.
- "Call Sign History". FCC Media Bureau CDBS Public Access Database.
- "Mississippi County Adds Alert FM Portal". Radio World. November 16, 2007.
- "Station Information Profile". Arbitron.
- "Application Search Details (BPH-9387)". FCC Media Bureau. September 11, 1978.
- "Application Search Details (BLH-19780911AA)". FCC Media Bureau. July 30, 1979.
- "Application Search Details (BPH-19941005IE)". FCC Media Bureau. May 4, 1995.
- "Application Search Details (BLH-19970602KH)". FCC Media Bureau. January 9, 2002.
- "Changing Hands - 7-15-2002". Broadcasting & Cable. July 15, 2002.
- "Application Search Details (BALH-20020628ABY)". FCC Media Bureau.
- "Application Search Details (BALH-20031203AFD)". FCC Media Bureau. January 1, 2004.
- Query the FCC's FM station database for WMLV
- Radio-Locator information on WMLV
- Query Nielsen Audio's FM station database for WMLV