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For the Brunswick, Georgia radio station that held the call sign WMOG at 1490 AM from 1940 to 2014, see WBGA.
City of license St. Simons Island, Georgia
Broadcast area Brunswick area
Branding Big 92.7
Frequency 92.7 MHz
First air date 1989-12-04 (as WPFI)
Format Classic Hits
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 36929
Transmitter coordinates 31°9′42.00″N 81°28′28.00″W / 31.1616667°N 81.4744444°W / 31.1616667; -81.4744444
Former callsigns WPFI (1989-1991)
WMOG-FM (1991-1995)
WVVV (1995-1996)
WHFX (1996-2005)
WBGA (2005-2014)
Owner Brunswick Station Trust LLC
Sister stations WBGA, WGIG, WHFX, WQGA, WYNR

WMOG (92.7 FM) is a radio station broadcasting a classic hits format. Licensed to St. Simons Island, Georgia, USA, the station serves the Brunswick area. The station is currently owned by Brunswick Station Trust LLC, an iHeartMedia, Inc. divestiture trust.[1]


The station went on the air as WPFI on 1989-12-04. On 1991-02-04, the station changed its call sign to WMOG-FM, on 1995-12-08 to WVVV, on 1996-04-05 to WHFX, on 2005-04-04 to WBGA, and on 2014-09-08 to the current WMOG.[2]

On May 15, 2014, Qantum Communications announced that it would sell its 29 stations, including WBGA, to Clear Channel Communications for WALK AM-FM in Patchogue, New York as part of the sale of the WALK stations to Connoisseur Media.[3] Clear Channel, in turn, committed to putting WBGA into a divestiture trust (Brunswick Station Trust LLC) to satisfy concentration limits. The transaction was consummated on September 9, 2014.

On September 8, 2014, WBGA changed their format to classic hits, branded as "Big 92.7", under new call letters, WMOG.[4]


  1. ^ "WMOG Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "WMOG Call Sign History". United States Federal Communications Commission, audio division. 
  3. ^ Venta, Lance (May 15, 2014). "Qantum Sells To Clear Channel; Connoisseur Expands In Long Island". RadioInsight. Retrieved May 15, 2014. 
  4. ^ Brunswick, GA Stations Swap Locations

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