WMOR-TV
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| WMOR-TV | |
|---|---|
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| Lakeland/Tampa/St. Petersburg, Florida | |
| Branding | TV 32 This TV Tampa Bay (on DT2) |
| Channels | |
| Translators | W18DB Port Richey |
| Affiliations | independent This TV (DT2) |
| Owner | Hearst Corporation (WMOR-TV Company) |
| First air date | April 24, 1986 |
| Call letters’ meaning | MORe TV (former branding) |
| Former callsigns | WTMV (1986-1996) WWWB (1996-1998) |
| Former channel number(s) | Analog: 32 (1986-2009) |
| Former affiliations | independent (1986-1995) The WB (1995-1998) Fox Kids/4Kids TV (2001-2008) |
| Transmitter Power | 1000 kW (digital) |
| Height | 458 m (digital) |
| Facility ID | 53819 |
| Transmitter Coordinates | 27°49′10″N 82°15′39″W / 27.81944°N 82.26083°W (digital) |
| Website | www.wmortv32.com |
WMOR-TV is an independent television station in the Tampa Bay television market (the Tampa/St. Petersburg, Florida DMA). It is licensed to Lakeland, with studios in Tampa. The station is owned by the Hearst Corporation.
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[edit] History
The station began operation in April 1986 as WTMV, a music video channel known as V-32. It began mixing in general entertainment by 1988.
WTMV's early studios were located in Lakeland on South Florida Avenue, on Lakeland's south side. By 1990, it relocated to Tampa to its present-day Hillsborough Avenue studios on Tampa's east side, a former headend office for Group W Cable's Hillsborough County system.
WTMV became Tampa Bay's WB affiliate when that network launched, branding itself as "WB32". By then it ran cartoons, sitcoms, talk shows, reality shows, and movies. It was sold to Hearst in 1996, who changed the calls to WWWB-TV.
In 1998, WWWB lost its affiliation to WTTA (channel 38) as a result of a larger nationwide deal between The WB and Sinclair Broadcast Group. Sister station KCWB-TV in Kansas City also lost its WB affiliation to a Sinclair station. WWWB changed its calls to WMOR-TV and rebranded itself as More TV 32--a moniker also adopted by its Kansas City sister (now known as KCWE). Today WMOR-TV offers syndicated programming, talk, reality, sitcoms and movies. It is one of the few independent stations left in the country serving a major market.
In August 2008, the More TV 32 branding was dropped for a more simpler TV 32, complete with a brand-new logo.
[edit] Sportscasts
WWWB/WMOR was the original broadcast station of the Tampa Bay Devil Rays when it began play in 1998. Before that, as WTMV, it showed occasional games of the Toronto Blue Jays, including Nolan Ryan's seventh career no-hitter in 1991.[1]
[edit] Current carriage
On cable, WMOR can be seen on channel 12 on Bright House Networks (except North Pinellas, where it's on channel 10), Verizon FiOS, and Comcast Venice; and on channel 4 on Comcast Sarasota.
[edit] Digital Television
| Channel | Programming |
|---|---|
| 32.1 | main WMOR programming |
| 32.2 | This TV |
[edit] Repeaters
WMOR also broadcasts on W18DB channel 18 in Port Richey.
Prior to the end of analog broadcasting in the United States, WMOR operated two other repeaters in the Tampa Bay area. Its transmitter is located farther east than the other Tampa Bay stations because of FCC rules requiring a station's transmitter to be within 15 miles (24 km) of its city of license--in this case, Lakeland, which is 56 miles (90 km) east of St. Petersburg and 34 miles (55 km) east of Tampa. Hence, the use of repeaters is necessary to reach as much of the most-populated areas as possible. The station's former translators were:
- WMOR-LP, St. Petersburg (channel 63)
- W56CN, Venice (channel 56)
[edit] Reference
- ^ Re-broadcast of Toronto Blue Jays vs. Texas Rangers, 1991, on MLB Network July 2, 2009
[edit] External links
- WMOR homepage
- Query the FCC's TV station database for WMOR
- BIAfn's Media Web Database -- Information on WMOR-TV
- mcsittel.com: 1990s DX screengrabs from Tallahassee -- includes a 1993 WTMV "Traffic Highlights" screengrab
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