WMSR-FM

From Wikipedia, the free encyclopedia
Jump to: navigation, search
WMSR-FM
City of license Collinwood, Tennessee
Broadcast area Florence-Muscle Shoals Metropolitan Area
Branding The NEW Star 94.9
Slogan Modern Hit Music
Frequency 94.9 MHz
First air date 1991
Format AAA
ERP 7,100 watts
HAAT 181 meters
Class C3
Facility ID 50128
Callsign meaning W Muscle Shoals Radio or M uscle Shoals S ta R
Owner URBan Radio Broadcasting
Sister stations WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
Website star94fm.net

WMSR-FM (94.9 FM) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned and operated by URBan Radio Broadcasting. As of August 30th 2013 the station flipped from CHR to AAA, keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program (5am to 9am CST) and Paige Holland continued as mid-day hostess (9am to 3pm CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7pm to Midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3pm to 7pm CST). Harley Quinn was added to the line-up as the station's overnight personality.

Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10am and plays "10 songs that defined it." The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1pm and Paige Holland highlights a diverse round of cover songs. In the 4pm, hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11pm weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to post-rock, ambient music, trip hop, stoner rock, world music and various other sub-genres of popular music.

[edit]

WMSR-FM logo.png

External links[edit]

Coordinates: 35°01′48″N 87°47′06″W / 35.030°N 87.785°W / 35.030; -87.785