|City of license||Buffalo, New York|
|Broadcast area||Buffalo, New York|
|Slogan||Buffalo's Best Variety|
|Frequency||96.1 MHz (also on HD Radio)|
|First air date||1966|
|Format||Hot Adult Contemporary|
|Callsign meaning||WMSX (sounds like "Mix")|
|Former callsigns||WBNY-FM (1965-1979)
(Townsquare Media of Buffalo, Inc.)
WMSX is an FM radio station licensed to and broadcasting from Buffalo, New York on 96.1 FM, which has an adult contemporary format with a CHR lean. The station is owned by Townsquare Media and has studios based in the Rand Building downtown; the station's transmitter is located on the roof of the same building.
The station signed on as WBNY-FM in 1966 as a sister station to an AM station on 1400 which also held the WBNY calls (unrelated to today's WBNY, a college radio station at 91.3 FM); it adopted the call letters of WJYE on February 1, 1979. The station's format throughout its history has rarely ranged from light music; it adopted its current AC format in 1988 after years as a beautiful music/easy listening station and only converting as the latter formats severely declined in stature. The station has used the branding "Joy-FM" for years, though with some breaks in between where other branding was used. It also carries a Christmas music format from the beginning of November to New Year's Day, though the format often starts weeks before Thanksgiving.
Dan Catone hosts for evenings at 7 PM, but they replace with Delilah in 2000.
In 1995, WJYE abandoned that Joy 96 branding and began identifying by its call sign WJYE. It returned to the Joy 96 branding in the late 2000s and early 2010s.
WJYE has served as the Buffalo home for the syndicated Delilah since the spring of 2000; since the 2009 conversion of Toronto's CHBM-FM from AC to adult hits, it also serves as the Toronto affiliate for the show when the station's signal is available in the Greater Toronto Area. The station began to stream over the Internet in November 2006.
WJYE uses their custom package for JAM Creative Productions in the mid-1990s.
Starting in 2007, the station transitioned from its previous soft rock format to a more adult contemporary sound. In recent times, the station has added limited rhythmic songs to their playlist that would be appropriate for their format, but they are mainly rare on the WJYE playlist. It is one of three AC stations in the Buffalo radio market, one being WTSS, along with CHRE-FM in St. Catharines, Ontario, Canada, though those two are more Hot AC.
On September 2, 2014, WJYE changed its call letters to WMSX, and changed its on-air branding to Mix 96. The format itself did not change from that of recent years.
- "WJYE Buffalo Rebrands As Mix 96". Radio Insight. Retrieved 2 September 2014.
- Official website
- Query the FCC's FM station database for WMSX
- Radio-Locator information on WMSX
- Query Nielsen Audio's FM station database for WMSX