WMTI

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WMTI
WMTI logo.png
City of license Picayune, Mississippi
Broadcast area Picayune, Mississippi/New Orleans, Louisiana
Branding 106.1 The Ticket
Frequency 106.1 MHz
First air date 1991 (as WZRH)
Format Sports
ERP 28,000 watts
HAAT 201 meters
Class C2
Facility ID 27951
Callsign meaning MarTinI
Former callsigns WJOJ-FM (1982-1984, CP)
WRMH (1984-1989, CP)
WZRH (1989-1998)
WKSY (1998-2006)
Affiliations CBS Sports Radio
Owner Cumulus Media
Sister stations KKND, KMEZ, WRKN
Webcast Listen Live
Website 1061neworleans.com

WMTI (106.1 FM, "The Ticket") is a sports formatted radio station serving the New Orleans area. The Cumulus Media outlet broadcasts at 106.1 MHz with an ERP of 28 kW, and is licensed to Picayune, Mississippi. The station derives a portion of its programming from CBS Sports Radio.[1] Its studios are located at the Place St. Charles building in Downtown New Orleans and the transmitter site is outside of Covington, Louisiana.

History[edit]

The station signed on in 1991 as WZRH with a Top 40/Rock format as "Z 106.1, New Orleans' Untamed Radio." However, this station is most remembered for what it became in 1992: 106.1 the Zephyr with an edgy, alternative rock format.

"The Zephyr" was the first true commercial alternative station in the New Orleans area, and had quite a following. Kenny Vest was the station's Program Director and Christian Unruh was the first Music Director; Scot Fox, Christian "West" Unruh, Grant Morris, Ross "The Ross Man" Shields, Michelle Hinch (Blake), Wolfgang, Denver Crabb, and Darren Gauthier were just some of the more recognizable DJ's at the station. The station hosted "Zephyrfest" for a number of years drawing in thousands of rock revelers to New Orleans' City Park. The station attained very respectable ratings and had a large impact on the local music scene in the nineties.

In 1996, "106.7 The End" was launched. This was the beginning of the end for The Zephyr, as The End cut into their ratings significantly. In 1997, the station was sold to Baton Rouge-based Guaranty Broadcasting. On May 12 of that year, the station was flipped to country as WKSY ("Kiss Country 106.1"). Christian Unruh, banned from the station along with the former staff when the format change was imminent, managed to enter the station an hour before Midnight and host the last hour, calling each of the former DJ's and letting them each say their goodbyes. The last song he played on the Zephyr was "Time to Say Goodbye" by Andrea Bocelli and Sara Brightman.

In January 2001, the station flipped to adult contemporary as "Sunny 106.1". But after Citadel Broadcasting acquired the station in 2005, they would flip it to "Martini 106.1" on November 15 of that same year, along with the WMTI call letters. Originally, WMTI started with a hybrid Smooth Jazz/Adult Standards format, but would evolve back to its previous format by adopting a Soft AC direction in early 2007, putting them in direct competition with rival WLMG.

On December 3, 2007, WMTI flipped to oldies, using the satellite feed from ABC Radio's "True Oldies" format. Citadel merged with Cumulus Media on September 16, 2011.[2]

On January 2, 2012, WMTI changed their format to sports, branded as "The Ticket".

References[edit]

  1. ^ "The Ticket Debuts In New Orleans". RadioInsight blog by Lance Venta. Retrieved January 2, 2012. 
  2. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 

External links[edit]



Coordinates: 30°31′19″N 90°01′12″W / 30.522°N 90.020°W / 30.522; -90.020