|City of license||Chicago, Illinois|
|Broadcast area||Chicago market|
|Branding||1000 AM ESPN|
|Slogan||"Chicagoland's Leader In Sports"|
|First air date||June 19, 1926|
|Class||A (Clear channel)|
|Callsign meaning||Most Valuable Player|
|Former callsigns||WCFL (1926-1987)
Chicago Bulls (NBA)
|Owner||The Walt Disney Company
(Sports Radio Chicago, LLC)
Also part of the Disney/ABC Cluster: TV Station WLS-TV
WMVP (1000 AM) is the callsign of a commercial radio station in Chicago, Illinois, USA. It is owned by ABC. Its transmitter is located in Downers Grove. The station broadcasts live sports talk, both locally and nationally. Daily programming consists of talk shows that are both national and local. Mike and Mike in the Morning and the Scott Van Pelt show are done by ESPN, while Waddle & Silvy, and Carmen Jurko and Harry are more focused on Chicago sports. It is also currently the flagship station of the Chicago Bulls. WMVP also airs the Northwestern Wildcats football games whenever flagship AM station WGN is unable to air the games due to other broadcast agreements.
The sale of WCFL to Mutual 
On March 15, 1976, after two years of falling ratings, WCFL abruptly dropped its Top 40 format in favor of "The World's Most Beautiful Music," leaving WLS once again as Chicago's only AM Top 40 station. Station management released all disc jockeys who did not have "no cut" clauses in their contracts with the official explanation of the format change as "being more in keeping with the labor movement". Larry Lujack, still under contract with the station, stayed on at WCFL playing easy listening music until moving back to WLS in September 1976. This format won few listeners from FM beautiful music stations such as WLOO, and by 1978 had been replaced by a gold-based adult contemporary format.
WCFL and the Chicago Federation of Labor enjoyed the support of Mayor Richard J. Daley throughout his 1955-1976 administration. He proclaimed January 11, 1966 "WCFL Day in Chicago" to mark the 40th anniversary of the station. In 1976, when it became evident it was time for the Federation to sell the radio station, Federation President William A. Lee turned to his long-time friend, Mayor Daley, for advice.
After deciding its profit margin was too small for the Chicago Federation of Labor to maintain, WCFL was sold April 3, 1978 to the Mutual Broadcasting System, at the time a subsidiary of the Amway Corporation. The history of the first and longest-lived labor radio station was over; after nearly 52 years, the "Voice of Labor" had been stilled. The station began to identify itself as "Mutual/CFL." A magazine-type news/talk format was adopted, with sports talk in the evening hours and Larry King overnight, but ratings remained low. In 1982, WCFL flipped to an MOR format playing standards and non-rock hits of the '50s and '60s mixed in with some softer rock and roll oldies and soft '70s and '80s AC cuts, and even a few currents. Ratings were still low, so WCFL evolved by the end of 1983 to an adult contemporary format.
Religious years 
In 1983, WCFL was sold by Mutual to Statewide Broadcasting. Statewide switched WCFL to adult contemporary Christian music about 10 hours a day and teaching programs the rest of the time. WCFL basically sold blocks of time to various Christian organizations. The format was profitable but received very low ratings. At that time, they advertised the call letters as standing for "Winning Chicago For the Lord". In early 1985, the station moved from Marina City into a two-story brick building built on its Downers Grove transmitter site. Statewide specialized in religious formats but opted to merge with a secular company called Heftel Broadcasting. WCFL became WLUP just after the stroke of midnight, April 29, 1987.
1000 WLUP 
Initially, they opted to remain religious while keeping their longtime rock station 97.9 FM WLUP with an AOR format. Heftel opted to end the religious format in April 1987. The call letters of the station were changed to WLUP, and its FM sister became WLUP-FM. WLUP-FM remained an AOR station, while 1000 WLUP switched to a full service rock format focusing on personality, comedy, talk and a few rock cuts an hour. After 7 p.m., WLUP and WLUP-FM simulcast the AOR format. Heftel had bought a few Spanish stations in the late 1980s and bought a Spanish station in Chicago in 1992. They then sold their English stations, including WLUP and WLUP-FM. Evergreen Media would buy WLUP-AM & FM in late 1992.
Becoming sports radio 
Initially, the AM and FM stations remained the same. In 1993, though, WLUP-FM switched to a full-service talk/comedy/rock format, while WLUP 1000 became sports. 97.9 then became WLUP and AM 1000 changed its call sign to WMVP, or "Most Valuable Player," to reflect the station's new emphasis on sports programming. WMVP's programming included nationally-syndicated shows "Fabulous Sports Babe" and "Farrell On The Bench" as well as play-by-play of local sports games. Despite their 24-hour signal, the station trailed in the ratings to (at the time) daytime-only WSCR and to WMAQ[disambiguation needed]'s Sports Huddle at night. WMVP dropped its all sports format in June 1996, the night before the Chicago Bulls opened the NBA Finals against Seattle, and returned to simulcasting WLUP-FM. Evergreen later merged with Chancellor and sold WLUP 97.9 to Bonneville International. WMVP was sold to ABC in 1998, and flipped back to sports, this time affiliated with ESPN Radio.
ABC operates WMVP from 190 North State Street in the Chicago Loop, where sister station WLS-TV also has its studios.
The station has lost out in recent years to WSCR due to its signal. WMVP's signal, although at 50,000 watts, can hardly be heard outside of the Chicago suburbs at night, and has a much weaker signal during the day than WSCR.
See also 
- Fybush (2008). "WCFL/WMVP Transmitter site". Fybush. Retrieved 19 April 2010.
- "WCFL". Radio Timeline. Retrieved 14 March 2010.
- YouTube-audio of Larry Lujack and the end of Rock on WCFL-March 15, 1976
- Demos (16 September 2005). "Loaning Larry Lujack Bus Fare During WCFL's Beautiful Music Summer of 1976". McMahon. Retrieved 12 May 2010.
- Godfried, Nathan, ed. (1997), WCFL, Chicago's Voice of Labor, 1926-78, University of Illinois Press, pp. 281–290, ISBN 0-252-06592-1, retrieved 2010-04-06
- "Larry Lujack Interview". Manteno. 1985. Archived from the original on 16 August 2003. Retrieved 1 April 2010.
- "WCFL Returns to Pop Music (page 9)". Mr. Pop History. 23 January 1978. Retrieved 1 April 2010.
- "Jordan Ginsburg-Statewide Broadcasting-co-owner obituary-Boca Raton, FL". 26 August 2009. Retrieved 22 march 2010.
- More details about the Statewide/Heftel Merger-Univision Radio-Wikipedia
- Nidetz, Steve (January 17, 1994). "ESPN Scoring Here--On Radio". Chicago Tribune. p. 9.
- Query the FCC's AM station database for WMVP
- Radio-Locator Information on WMVP
- Query Arbitron's AM station database for WMVP