|City of license||Beverly, Massachusetts|
|Broadcast area||North Shore, Massachusetts
|Slogan||"Pura Variedad Musical"|
|First air date||December 22, 1963|
|Power||30,000 watts day
85 watts night
|Former callsigns||WMLO (1963–1979)
|Owner||Costa-Eagle Radio Ventures Limited Partnership|
WMVX (1570 AM; "Viva 1570") is a radio station licensed to Beverly, Massachusetts, USA. The station is currently owned by Costa-Eagle Radio Ventures Limited Partnership, a partnership between Pat Costa and his chief investor, The Eagle-Tribune. WMVX offers a Spanish-language contemporary music format.
Previously the station was known by the call letters WMLO, WBVD, and WNSH. Its studios were previously located in Danvers, in Salem (at Pickering Wharf), and on the second floor of a hardware warehouse in Hamilton. In 2011, Willow Farm, Inc. sold WNSH for $400,000 to Costa-Eagle Broadcasting. In March 2011, Costa-Eagle changed the station to "Viva 1570". The format changed from tropical music, simulcasting Costa-Eagle sister station WNNW, to Spanish Adult Contemporary. On November 26, 2012, the call letters were changed to WMVX.
- Carmen Aguirre
- Miguel Miguel
- El Pibe
- Halper, Donna; Wollman, Garrett. "The Eastern Massachusetts Radio Timeline: the 1960s". The Archives @ BostonRadio.org. Retrieved January 14, 2012.
- "WMVX Facility Record". United States Federal Communications Commission, audio division.
- "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved November 27, 2012.
- Query the FCC's AM station database for WMVX
- Radio-Locator Information on WMVX
- Query Nielsen Audio's AM station database for WMVX
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