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City of license Beverly, Massachusetts
Broadcast area North Shore, Massachusetts
Boston, Massachusetts
Branding Viva 1570
Slogan "Pura Variedad Musical"
Frequency 1570 kHz
First air date December 22, 1963 (1963-12-22)[1]
Format Spanish Contemporary
Power 30,000 watts day
85 watts night
Class D
Facility ID 22798
Transmitter coordinates 42°33′22.00″N 70°50′13.00″W / 42.5561111°N 70.8369444°W / 42.5561111; -70.8369444 (WMVX)
Former callsigns WMLO (1963–1979)
WBVD (1979–1984)
WNSH (1984–2012)
Owner Costa-Eagle Radio Ventures Limited Partnership
Sister stations WNNW
Webcast Listen Live
Website www.viva1570.com

WMVX (1570 AM; "Viva 1570") is a radio station licensed to Beverly, Massachusetts, USA. The station is currently owned by Costa-Eagle Radio Ventures Limited Partnership, a partnership between Pat Costa and his chief investor, The Eagle-Tribune.[2] WMVX offers a Spanish-language contemporary music format.

Previously the station was known by the call letters WMLO, WBVD, and WNSH. Its studios were previously located in Danvers, in Salem (at Pickering Wharf), and on the second floor of a hardware warehouse in Hamilton. In 2011, Willow Farm, Inc. sold WNSH for $400,000 to Costa-Eagle Broadcasting. In March 2011, Costa-Eagle changed the station to "Viva 1570". The format changed from tropical music, simulcasting Costa-Eagle sister station WNNW, to Spanish Adult Contemporary. On November 26, 2012, the call letters were changed to WMVX.[3]

In January, 2013 WMVX was granted an FCC construction permit to increase day power to 50,000 watts.

On-air staff[edit]

  • Carmen Aguirre
  • Miguel Miguel
  • El Pibe


  1. ^ Halper, Donna; Wollman, Garrett. "The Eastern Massachusetts Radio Timeline: the 1960s". The Archives @ BostonRadio.org. Retrieved January 14, 2012. 
  2. ^ "WMVX Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved November 27, 2012. 

External links[edit]