WMXY

WMXY

City of license	Youngstown, Ohio
Branding	Mix 98-9
Slogan	"Mix 98-9 Means Variety"
Frequency	98.9 (MHz)
First air date	August 26, 1947 (as WKBN-FM)
Format	Adult Contemporary
ERP	5,900 watts
HAAT	418 meters
Class	B
Former callsigns	1947-1999: WKBN-FM
Owner	Clear Channel
Sister stations	WAKZ, WBBG, WKBN, WNCD, WNIO
Webcast	Listen Live
Website	http://www.mix989.com

WMXY (98.9 FM, "Mix 98.9") is a radio station in Youngstown, Ohio, broadcasting a mainstream Adult Contemporary music format. It is the Youngstown affiliate for Delilah in the evening.

History

WMXY first began as WKBN-FM, a sister to its same-named AM station and television station. The relationship between the radio stations continues today, though the TV station has been spun off to a different owner. In the station's earliest years, WKBN's signal was simulcast with WKBN-FM, but by the mid-1960s, WKBN-FM separated its programming in response to new FCC rules mandating that dual AM-FM licensees originate programming for at least half of the broadcast day. Thus, WKBN-FM became an easy-listening station, mostly automated, and later adopting the moniker "Stereo 99".

Not long after, WKBN-FM became an office favorite among Youngstown area businesses, and like many beautiful music formatted stations nationwide, was at its peak of profitability from the late 1960s through the mid 1980s.

WKBN then switched from its easy listening format to soft adult contemporary by 1989, in response to the decline in easy listening music popularity. Most of the dayparts remained automated, however; and the Stereo 99 moniker remained.

By the end of the 20th Century, the station changed its call letters to WMXY and adopted the slogan "Mix 98.9", and adopted a more mainstream adult contemporary format.

External links

• Query the FCC's FM station database for WMXY
• Radio-Locator information on WMXY
• Query Arbitron's FM station database for WMXY