Jacksonville, North Carolina
|Branding||9 On Your Side
Carolina CW (on DT2)
|Channels||Digital: 10 (VHF)
Virtual: 9 (PSIP)
9.2 The CW
(Media General Communications Holdings, LLC)
|First air date||December 22, 1953|
|Call letters' meaning||We're North
|Sister station(s)||WBTW, WNCN|
|Former callsigns||WNCT (1953-1978)|
|Former channel number(s)||9 (VHF analog, 1953-2009)|
|Former affiliations||DuMont (secondary, 1953-1955)
ABC (secondary, 1953-1962)
|Transmitter power||35 kW|
WNCT-TV is the CBS-affiliated television station for Eastern North Carolina's Inner Banks. It is licensed to Greenville and broadcasts a high definition digital signal on VHF channel 10 (or virtual channel 9.1 via PSIP) from a transmitter in Grifton along NC 118. The station can also be seen on Charter channel 6 as well as Time Warner Cable and Suddenlink channel 10, and in HD on Charter digital channel 706, Suddenlink digital channel 709, and Time Warner Cable digital channel 1110. Owned by Media General, WNCT has studios on South Evans Street in Greenville. Syndicated programming on WNCT-TV includes The Wendy Williams Show, Entertainment Tonight, omg! Insider, Dr. Phil, and The Doctors among others.
The station signed-on December 22, 1953. It aired an analog signal on VHF channel 9. It is the fourth-oldest continuously operating television station in North Carolina (behind Charlotte's WBTV, Greensboro's WFMY-TV, and Winston-Salem's WXII-TV) and the oldest station in the eastern part of the state. The station was originally owned by The Daily Reflector along with WNCT radio (1070 AM and 107.9 FM).
It has always been a primary CBS affiliate but also carried some ABC shows (along with NBC outlet WITN-TV) until WNBE-TV (now WCTI-TV) signed-on from New Bern in 1963. WNCT maintained a secondary relation with DuMont from 1953 until the network shut down in 1955. From 1959 until 1998, it aired a weekday morning talk show known as Carolina Today. WNCT was the first station in the area to broadcast in color.
Roy H. Park bought The Daily Reflector and WNCT-AM-FM-TV in 1961. The television station added the -TV suffix to its calls on August 1, 1978. The television station remained the flagship of Park Communications until it merged with Media General in 1997. It served part of the Wilmington market (mostly Pender County) until that city got its own CBS affiliate, WJKA-TV, in 1984. When that outlet switched to Fox in 1994 and became WSFX-TV, WNCT resumed serving as the default CBS affiliate for parts of the Wilmington area until low-powered WILM-LP (now WILM-LD) signed-on in 2000. However, WNCT still serves some parts of that area which cannot obtain WILM's off-air signal and/or on cable.
On January 24, 2006, The WB and UPN announced the two networks would end broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initial of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner. WCTI offered UPN on its third digital subchannel while The WB aired on cable-only "WGWB". On September 18, WNCT changed its second digital subchannel to become part of The CW through The CW Plus (a similar operation to The WB 100+).
WNCT-DT2 originally served as a non-audio feed of WNCT's regional Doppler weather radar known as "Live VIPIR 9". The station's CBS high definition signal was picked up by DirecTV on January 7, 2009 and this is also carried on Dish Network. On June 12, 2009, WNCT's digital signal remained on channel 10 when the analog to digital conversion was completed. On that date at 6:30 in the evening, the station shut-off its analog transmitter for the final time.
Along the I-95 corridor, it is carried in Halifax, Nash, Edgecombe, Wilson and Johnston (Kenly area only). Along I-40 and the US 117 corridor, it is carried in Wayne and Pender. Along the Virginia border throughout northeast North Carolina and the northern Outer Banks, all of the counties inside the Hampton Roads DMA carry WNCT except in Currituck and Camden counties (as of 2009). There is no cable carriage in Virginia and no satellite carriage outside of the Greenville-Washington-New Bern DMA. WNCT if carried out of market is always carrying WITN on any cable listing in North Carolina.
|Channel||PSIP short name||Video||Aspect||Programming|
|9.1||WNCT-DT||1080i||16:9||Main WNCT-TV programming / CBS|
|9.2||720p||Eastern North Carolina CW|
Even before a full news department was established, WNCT offered weather forecasts to area farmers. For coverage of severe weather events such as hurricanes and floods, the station received a national Edward R. Murrow Award and was the smallest television station to get this recognition. It also won a Service to America Award. In terms of ratings, Eastern North Carolina is usually not fiercely competitive during sweeps periods. Generally, WNCT trades the ratings crown with WITN and WCTI. In July 2008, this station became the area's most watched outlet after taking first place weeknights at 6 and 11. But since then, it has fallen to 3rd place weeknights at 6.
As of May 2010, WITN has won the sign-on to sign-off honors for two consecutive ratings periods. That station won all news time periods except for the weekday noon time slot. Through a news share agreement, WNCT produced the market's original nightly prime time newscast at 10. This broadcast was seen for thirty minutes on the area's Fox affiliate WFXI/WYDO (then owned by Piedmont Television). The outsourcing arrangement was terminated in December 2007 after WCTI became a sister station to WFXI/WYDO through their management by the Bonten Media Group. Initially in January 2008, WCTI began repeating its nightly 6 o'clock newscast at 10 on WFXI/WYDO.
Eventually, a new nightly prime time broadcast (produced by WCTI) was added to the Fox affiliate on January 28. Meanwhile, WNCT moved its prime time show at 10 to this second digital subchannel. Now known as Eyewitness News 9 Nightside on The CW, it can currently be seen every night for a half-hour. Like all CW Plus outlets in the Eastern Time Zone, WNCT-DT2 airs the nationally syndicated morning show The Daily Buzz on weekdays from 6 until 9. During weather forecast segments, the station features a live NOAA National Weather Service weather radar originating from the Local Forecast Office on Roberts Road in Newport. On-air, this is known as "Live VIPIR 9" and it is streamed live on WNCT's website. In addition to the main studios, it operates bureaus in Jacksonville (on Lejeune Boulevard) and New Bern.
On October 17, 2013, WNCT became the area's third television outlet to upgrade news production to high definition behind WCTI and WITN.
- The Shell News Report (1953-1961)
- Television 9/TV-9/Channel 9 News (1961-1977)
- 24 Hours (1966-1971: 11:00 pm newscast)
- Newswatch 9 (1975-1977)
- 9 Alive News (1977-1982)
- WNCT-TV News (1982-1984)
- NewsCenter 9 (1984-1998)
- Eyewitness News 9 (1998–2012)
- 9 On Your Side (2012–present)
- "The Best is Right Here on TV-9"/"TV-9 is Easy on the Eyes" (1973-1974; local version of CBS ad campaign)
- "See the Best...TV-9" (1974-1975; local version of CBS ad campaign)
- "Catch the Brightest Stars on TV-9" (1975-1976; local version of CBS ad campaign)
- "TV-9, We're the Hot Ones" (1976-1977; local version of CBS ad campaign)
- "There's Something in the Air, on TV-9" (1977-1978; local version of CBS ad campaign)
- "TV-9, Turn Us On, We'll Turn You On" (1978-1979; local version of CBS ad campaign)
- "We're Looking Good on TV-9" (1979-1980; local version of CBS ad campaign)
- "Looking Good Together, TV-9" (1980-1981; local version of CBS ad campaign)
- "Reach for the Stars on TV-9" (1981-1982; local version of CBS ad campaign)
- "Great Moments on TV-9" (1982-1983; local version of CBS ad campaign)
- "We've Got the Touch, You and TV-9" (1983-1984; local version of CBS ad campaign)
- "You and TV-9, We've Got the Touch" (1984-1985; local version of CBS ad campaign)
- "We've Got the Touch on TV-9" (1985-1986; local version of CBS ad campaign)
- "Share the Spirit on TV-9" (1986-1987; local version of CBS ad campaign)
- "TV-9 Spirit, Oh Yeah!" (1987-1988; local version of CBS ad campaign)
- "You Can Feel It on TV-9" (1988-1989; local version of CBS ad campaign)
- "Get Ready for TV-9" (1989-1991; local version of CBS ad campaign)
- "Turn to 9" (early 1990s)
- "First in News" (early 1990s-1998)
- "On Your Side" (1998–present)
- "Production Music: Shaping Skylines" by Network Music (1977-1979)
- "WNCT 1979 News Theme" by unknown composer (1979-1981)
- "WNCT 1981 News Theme" by unknown composer (1981-1982)
- "WNCT 1982 News Theme" by unknown composer (1982-1984)
- "The One for All" by Gari Media Group (1984-19??)
- "Turn To News" by Gari Media Group (19??-1998)
- "WNCT 1995 News Theme" by unknown composer (1995-1998)
- "Counterpoint" by Stephen Arnold Music (1998-2004)
- "Wall to Wall News" by Stephen Arnold Music (2004-2006)
- "Media General Station Group Package" by JDK Music (2006-2013)
- "Canvas" by Stephen Arnold Music (2013-present)
- Andrea Blanford - weekday mornings and weekdays at noon
- Ryan Peterson - weeknights at 5, 5:30, and 10
- Jeff Varner - weeknights at 6 and 11
- Alex Freeman - weekends and reporter
Storm Team 9 Meteorologists
- David Sawyer - Chief seen weeknights
- Dontae Jones - weekday mornings and weekdays at noon
- Patrick Ellis - weekends
- Brian Bailey - Sports Director seen weeknights at 6, 10, and 11 p.m. (also Touchdown Friday host)
- Cliff Pyron - weekends
- Erica Anderson
- Katie Banks
- Kristen Hunter
- Andrew Ruiz
- Madeleine Wright
- Amanda Goodman - 6 and 11 p.m. anchor (2010-2013; soon to be evening anchor at KWWL (TV) in Waterloo, IA)
- Allan Hoffman - 6 and 11 p.m. anchor (1986-2012; retired)
- Gannon Medwick- Morning Meteorologist (2004-2013; chief meteorologist at WECT 6 in Wilmington)
- WNCT-TV "9 On Your Side"
- WNCT-TV mobile
- WNCT-DT2 "Eastern North Carolina CW"
- Query the FCC's TV station database for WNCT-TV