|City of license||Mint Hill, North Carolina|
|Branding||La Mil30 - Lider en Radio|
|First air date||1985|
|Format||Spanish news/talk, sports and entertainment|
|Power||9,400 watts day|
|Callsign meaning||Naomi O. Williams, wife of the owner|
|Former callsigns||WCQR (1985-1986)|
|Owner||Davidson Media Group (WNOW Licensee, LLC)|
WNOW (1030 AM) "La Mil30 - Lider en Radio" is a radio station broadcasting a Spanish news/talk, sports and entertainment format licensed to Mint Hill, North Carolina, USA. The AM frequency is currently owned by Davidson Media Group.
The station was signed on August 1, 1987 in Union County as a Contemporary Christian station by the founding general manager, Ken Mayfield. An April sign-on date was delayed by paperwork problems. Artists included Amy Grant, Dion, Dan Peek and Deniece Williams. Russ Jones took over as manager soon after Mayfield's departure in 1989 for WTYC.
By 1992, WNOW was already offering programming from other countries. A two-hour Saturday show called "Gemutlichkeit" originating from Virginia and hosted by Inge Fischer-White included German, Swiss and Austrian music. Also in 1992, Charlotte's Latin American Coalition asked Jones to add Spanish programming.
By May 1997, half of WNOW's programming was in Spanish, as various groups added shows. Luis Beltran hosted "RadioSol" starting on April 1, which was two-thirds music, mostly Regional Mexican, along with information such as news from Caracol and Hispanic Radio Network. WNOW aired music, soccer, and Christian programming such as "La Voz De Redencion" ("The Voice of Redemption"). The area's Spanish-speaking population had increased from 12,000 to 75,000 since 1990, though illegal aliens would probably put that number closer to 100,000.
Although WNOW carried the programming of "Radio Lider," this name was owned, and programming produced, by a separate company called Orbimedia Lider Communications Inc.
Orbimedia first began to rent time on WNOW in 1994 and only for a few hours on Saturday afternoons. Later, Orbimedia began to rent larger portions of time and added music programming, a departure from its main talk format. WNOW was the first commercial station in the Carolinas to broadcast entirely in Spanish. The station was doing this by July 1999.
Other shows included "Digalo Sin Miedo" ("Say It Without Fear").
On June 12, 2008, the Carolina Panthers announced a deal with Radio Lider to broadcast all of its games for the coming season in Spanish, making the club the 12th team to do so. Since WNOW is a daytime-only station, all of the preseason games along with the Monday night contest against the Tampa Bay Buccaneers on December 8 were to be carried on a tape-delayed basis, with the remaining games being broadcast live.
On July 5, 2008, Radio Lider ended its broadcasts after Orbimedia and Davidson could not agree on a price acceptable to both parties for the programming to continue.
On September 1, 2009, Radio Lider La Super Estacion - WNOW 1030AM was acquired by 4M Group and returned to the air with Aura M. Gavilan-Posse, Roble Zarate, Rafael "alias Punch", Claudio Bonus and Richard Bonanno in a new format—News/Talk, sports and music.
In 2011, WNOW-AM became an ESPN Deportes affiliate, with Major League Baseball on Sundays as well as Mexican League Soccer. The station also added the sports talk programs "Cronómetro Deportivo" and "A nivel de Cancha," with Bonus, Bonanno, Monica del Pozo and Saul Rodriguez, which will cover NASCAR, local soccer and other topics.
- "Call Letter Origins". Radio History on the Web.
- "WNOW Facility Record". United States Federal Communications Commission, audio division.
- Gene Stowe, "A New Sound on the Air: WNOW to Feature Contemporary Christian Radio Format," The Charlotte Observer, July 30, 1987.
- Stephen West, "36 Years on the Radio Started with 30 Hours," The Charlotte Observer, March 12, 1989.
- Tim Funk, "Beginning April 18, Tune into WCNC for a Little Bit of Country," The Charlotte Observer, March 28, 1992, p. 8C.
- Kay McFadden, "Spanish on the Dial: Charlotte's WNOW-AM Aims Its Programming at the Fast-Growing Hispanic Market," The Charlotte Observer, May 11, 1997.
- Mark Price, "Christian Radio Tries to Offer Variety," The Charlotte Observer, January 6, 1996.
- http://www.panthers.com/Common/Article.aspx?id=33226, Retrieved on 2008/07/07.
- "Radio Station Switches to 24-Hour Spanish Format," The Charlotte Observer, July 15, 1999.
- Tony Mecia, "Police: Hispanic Relations Are Focus," The Charlotte Observer, November 26, 1998.
- Mark Washburn, "'Radio Lider' to Bid Its Listeners 'Adios,'" The Charlotte Observer, July 4, 2008.
- Franco Ordoñez, "The Local News en Español - Spanish-Language Media Growing to Meet Needs of Charlotte's Burgeoning Latino Community, The Charlotte Observer, December 29, 2005.
- "Panthers games to be broadcast in Spanish". The Salisbury Post. 2008-06-13. Retrieved 2012-11-29.
- Washburn, Mark (2011-02-09). "WNOW-AM adds ESPN Deportes". The Charlotte Observer. Retrieved 2011-02-12.
- Query the FCC's AM station database for WNOW
- Radio-Locator Information on WNOW
- Query Nielsen Audio's AM station database for WNOW
- Orbimedia Lider Communications, Inc.