|Natchez, Mississippi/Alexandria, Louisiana|
|Channels||Digital: 49 (UHF)|
|Translators||K47DW-D Alexandria, LA
K51FO-D Leesville, LA
|Owner||Communications Corporation of America
(sale to Nexstar Broadcasting Group pending)
(Comcorp of Alexandria License Corporation)
|First air date||November 16, 1985|
|Call letters' meaning||NaTcheZ|
|Former channel number(s)||Analog:
48 (UHF, 1985-February 17, 2009)
|Former affiliations||independent (1985)
|Transmitter power||1000 kW|
WNTZ-TV is the Fox affiliate television station for the Alexandria, Louisiana Designated Market Area. It is licensed to Natchez, Mississippi, which is part of the Jackson, Mississippi television market. The station also has a secondary affiliation with MyNetworkTV.
The station is owned by Communications Corporation of America, the smallest station in market size but with the second-largest viewing area by broadcast distance in the company profile (sister station KMSS-TV in Shreveport is the largest in both market size and broadcast distance). Its main transmitter is located in Frogmore, Louisiana, with two translator transmitters in Alexandria and Leesville, Louisiana. Its master control is co-located with sister station KADN-TV's operations in Lafayette. It broadcasts a digital signal on channel 49.1 (Frogmore), 47.1 (Alexandria), and 51.1 (Leesville), but retranslates to channel 48.1, via PSIP.
- 1 Unique station characteristics
- 2 History
- 3 Attempts to broadcast news
- 4 Transition to digital television
- 5 Station slogans
- 6 See also
- 7 External links
- 8 References
Unique station characteristics
WNTZ is a network of one main transmitter and two translator transmitters that serves residents in three television markets – Alexandria (the market that gets rated by Nielsen); the southernmost portion of the Monroe, Louisiana–El Dorado, Arkansas market (where the station's main transmitter tower is located); and the westernmost portion of the Jackson market (the location of Natchez, the station's city of license).
WNTZ occupies rented office space in two locations.
Administrative, sales and marketing offices were first located in Pineville, Louisiana, starting in 1991, prior to its move to Alexandria in 1996. The station's second owner, Delta Media Corporation, purchased office space along Jackson Street in Alexandria's Garden District. Once the station was sold to White Knight Broadcasting (later transferred to Communications Corporation of America) in 1997, the office space remained in control of Delta Media and was rented to White Knight until 2007. Since then, the operation moved to rented space in the Noles-Frye building, a local real estate agency.
A satellite office provides space to the station's special projects and social media staff in Natchez, Mississippi, rented in its original location when and where the station was first launched in 1985, per Federal Communications Commission (FCC) license, from the Perkins family of Natchez, the station's first owner.
First incarnation of WNTZ
WNTZ was granted its license on January 31, 1985, to the Perkins family of Natchez, Mississippi. This would be their first and only foray into television.
WNTZ began as an independent station, airing local programming exclusively to the Natchez area. This included a fully staffed newscast.
WNTZ's fortunes quickly eroded, as it was placed in bankruptcy for the first time (around 1986). Due to the bankruptcy, the station went off the air for a number of years, until the license for the station was sold in 1991 to Lafayette, Louisiana businessman Charles Chatelain and his company, Delta Media Corporation.
Today, the Perkins family owns and operates radio stations in the Natchez area under the company name First Natchez Radio Group.
WNTZ returns with Fox affiliation
Under Delta Media ownership, the goal was to give the Alexandria, Louisiana DMA a full Fox network affiliation. However, a few challenges were ahead.
WNTZ's license is designated to Natchez, Mississippi, where its transmitter and tower are located behind the original studios for the station.
Executives at Fox were concerned to give WNTZ its affiliation because they did not want to grant a second affiliation in the Jackson, Mississippi DMA. In order to alleviate the problem, the original transmitter was sold and moved to future WNTZ owner Communications Corporation of America to sign on WGMB-TV in Baton Rouge.
This was done in order to build a new tower and transmitter site in the small farming community of Frogmore, in neighboring Concordia Parish, Louisiana. The license remains in Natchez, even though its tower and transmitter site were moved across to the Louisiana side of the Mississippi River.
Fox then, in turn, granted WNTZ the Fox affiliation for the Alexandria market. The original tower which transmitted WNTZ's signal in 1985 still remains behind its original studio in Natchez, but it now only relays a live signal to the main transmitter tower in Frogmore for emergency broadcasts, per FCC requirement.
Prior to Delta Media's purchase of WNTZ's license, the company signed on K47DW channel 47 in the late 1980s, relaying the programming of Delta Media's flagship station, Fox affiliate KADN in Lafayette, for the Alexandria market.
Shortly after signing on, K47DW began airing commercials and legal identification separately from KADN, renaming its brand as "Fox 47".
After Delta Media purchased the WNTZ license in 1991, moved the transmitter and tower site, and signed it back on for the second time, the Fox affiliation officially moved to WNTZ's designated channel 48.
K47DW then became an affiliate of the Channel America network until 1995, when it began simulcasting WNTZ to serve portions of Alexandria where channel 48's signal is weak.
The call sign was changed to K47DW-D on July 5, 2012, following the transition to digital transmission.
WNTZ serves as a full-power station licensed to Natchez, Mississippi, located 65 miles east of Alexandria - and thus, uses a network of translators to alleviate weak spots in coverage in the western part of the Alexandria market.
Two translators are currently on the air.
The following two translators had their licenses cancelled, due to the transition from analog to digital transmission.
1 – An application has been filed for a separate "-LD" digital repeater on channel 42.
Under new ownership
Delta Media sold its television properties in Alexandria and Lafayette.
In 1997, WNTZ sold to Sheldon Galloway's White Knight Broadcasting, an offspring company of Communications Corporation of America (CCA or ComCorp for short), owned by Sheldon's father, Thomas Galloway.
Thomas created CCA when he signed on Fox affiliate WGMB in Baton Rouge from the purchase and move of the original transmitter for WNTZ. White Knight was born by Sheldon in 1996 after the purchase of NBC affiliate WVLA-TV in Baton Rouge. CCA eventually purchased KADN in Lafayette from Delta Media outright in 2004, after a long-term LMA.
WNTZ, WGMB, WVLA and KADN make up the "core four" of which both CCA and White Knight companies were built upon. Under White Knight, WNTZ saw many of its biggest changes, most notably in the mid-2000s.
WNTZ, as a Fox affiliate, struggled for a number of years to catch hold to viewers in the Alexandria, Louisiana market, mostly due to longtime Alexandria television stations KALB-TV and KLAX-TV. That changed in 2003, with the popularity of Fox first-run programming, sports programming and aggressive marketing tactics (see Cenla Idol).
In May 2006, WNTZ ranked #1 in adult viewers 18-49 during common prime time programming (7:00-9:00 p.m. Central Time) for the first time in the station's history, beating longtime rival KALB. The feat was repeated a second time in February 2007, and has remained as a strong second place hold in the Alexandria market since.
This improvement is in despite of many challenges as a network of broadcast towers and thought amongst long-standing but untrue thoughts of WNTZ from Alexandria viewers being a "non-local" station, due to its license in Natchez and being corporate-owned. In actuality, WNTZ is owned by a Louisiana-based company, where both KALB and KLAX are owned by companies not based in Louisiana at all. WNTZ used the "Louisiana Home Grown" slogan in 2004 as a demonstration of this fact.
Even though the television ratings improved for WNTZ, the station faced financial difficulty.
In June 2006, White Knight Broadcasting filed for Chapter 11 bankruptcy protection. In a press release from the company, viewers and staff would "see no changes at the station".
White Knight emerged from bankruptcy in October 2007. During the bankruptcy proceedings, White Knight requested to merge many of the stations it owned, including WNTZ, into the fold of its parent company, Communications Corporation of America.
The license change was granted by the FCC, and WNTZ was officially changed over to ComCorp of Alexandria License Corporation, named after the station's market designation.
Secondary affiliation with MyNetworkTV
On January 24, 2006, The WB and UPN networks announced they would merge into a new singular network, The CW. In turn, Fox owner News Corporation announced the creation of MyNetworkTV for those stations left out in the cold due to The CW merger.
WNTZ became MyNetworkTV's home under a secondary affiliation agreement. WNTZ launched MyNetworkTV on September 4, 2006. The network airs on a time-delay basis, airing programming immediately after Fox prime time programming from 9:00 to 11:00 p.m. Monday-Friday.
KBCA, which held The WB affiliation a mere six months prior to the announced CW merger, was announced as the Alexandria affiliate of The CW, which commenced operations on September 18, 2006. Former UPN station KWCE-LP (channel 36 at the time), became an affiliate of Retro Television Network, and moved to channel 27 on the television dial.
Attempts to broadcast news
WNTZ aired a newscast for a brief time in 1985, during its first ownership by the Perkins family. After going off the air and returning in 1991, the station didn't broadcast news.
In August 2007, WNTZ made a debut of Fox News Louisiana AM in Alexandria to counter KALB and KLAX's national morning shows. Produced out of sister station WGMB in Baton Rouge, the newscast featured "local" news segments and eight weather updates an hour. Even though Fox News Louisiana AM was more "localized", content direct from the Alexandria area rarely aired. On December 2, 2008, WGMB cancelled the newscast due to cost-saving measures.
Transition to digital television
At 9:03 p.m. on February 17, 2009, WNTZ signed off analog 48 and began broadcasting exclusively on digital 49. Immediately after American Idol ended, WNTZ ran the "Star-Spangled Banner" (the footage was dated from 1940, so the flag in the clip had only 48 stars, ironically coinciding with the channel number) and the analog signal shut off. Digital antenna and cable viewers went immediately into scheduled MyNetworkTV programming.
The low-power translators surrounding Alexandria will remain operational for the foreseeable future, even though two of the four have been shut off due to the remaining two translators being converted to low-power digital broadcast.
- "Your Entertainment and Sports Leader" (1997-2000)
- "Fox 48 Rox!" (based on Fox national branding, 2001-2003)
- "Louisiana Home Grown" (2003-2004)
- "Super Sized Entertainment" (2005-2007)
- "It's YOUR Station!" (2007-2009)
- "The New View of Cenla" (2009-2010, but never used in actual broadcasts)
- "So Entertaining!" (based on Fox national branding with the "O" in "So" stylized with Fox's wordmark, 2011-present)
- Cenla Idol -- annual singing contest conducted by WNTZ-TV
- WNTZ's Homepage
- Query the FCC's TV station database for WNTZ
- BIAfn's Media Web Database -- Information on WNTZ-TV