105.1 FM was owned by Rounsaville Radio in 1973, was sold to Nationwide Communications in 1982, then Omni American and then again to Shamrock Broadcasting in 1996 then to Cox Broadcasting in 1998, then to Infinity Radio (CBS) in 2000.
The station began broadcasting as WOMX on September 14, 1989 after a 16 year run as Top 40 WBJW ("BJ 105"). The station changed to WOMX (formerly the call letters for a coast guard ship based in Biloxi, MS) due to declining ratings an a growing adult radio market. Initially, "Mix 105.1"'s format was characterized as "Adult Top 40", but was quickly modified to a slightly more mature "Hot Adult Contemporary" sound, with a greater emphasis on hits from the past.
The station signed on with Mike Elliot and Beth Ann Schaffer in mornings, Tracey Young, Middays, Dave Kelly in Afternoons, and Nick Sanders at night. The overnights were held by Keith Summers. The station was first programmed by Brian Thomas. In late 1990, they launched the morning show Scott and Erica in the Morning, with Scott McKenzie and Erica Lee.