WORC-FM

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WORC-FM
Nash Icon 98.9 logo.png
City of license Webster, Massachusetts
Broadcast area Worcester, Massachusetts
Branding 98.9 Nash Icon
Frequency 98.9 MHz
First air date April 8, 1994 (1994-04-08) (as WXXW)
Format Country
ERP 1,870 watts
HAAT 125 meters
Class A
Facility ID 50231
Transmitter coordinates 42°2′11.00″N 71°59′22.00″W / 42.0363889°N 71.9894444°W / 42.0363889; -71.9894444 (WORC-FM)
Callsign meaning Former FM sister station of WORC
Former callsigns WXXW (1994–1998)
Owner Cumulus Media
(Radio License Holding CBC, LLC)
Sister stations WWFX, WXLO
Webcast Listen Live
Website www.orcfm.com

WORC-FM is a radio station serving Worcester County and most of eastern Massachusetts with a country music format. It broadcasts on 98.9 MHz and is under ownership of Cumulus Media.

History[edit]

The station signed on April 8, 1994 as WXXW, though it did not formally launch its initial format, a blend of hot talk and oldies, until April 11 (in the interim, the station stunted by continuously playing Bob Seger's "Old Time Rock and Roll").[1] Following original owner Alan Okun's death on December 31, 1996,[2] the station, along with AM sister station WGFP, was sold to Bengal Atlantic Communications in 1997,[3] who in turn sold them to Chowder Broadcasting soon afterward.[4] Chowder switched WXXW to a classic rock format in 1998;[5] this was followed by a call change to WORC-FM, reflecting its newly-common ownership with WORC, that September.[6]

Montachusett Broadcasting, owner of WXLO, acquired WORC-FM in 1999;[7] several months later, the stations were sold to Citadel Broadcasting.[8] Citadel subsequently acquired competing classic rock station WWFX, and as a result reverted WORC-FM to oldies, this time on a full-time basis, on May 26, 2000.[9] Citadel merged with Cumulus Media on September 16, 2011.[10]

On October 31, 2014 at 10 am WORC-FM changed their format to country, branded as "Nash Icon".[11]

Programming[edit]

WORC-FM used to broadcast American Top 40: The 70s with Casey Kasem on Saturdays at 7 a.m. and Sundays at 7 p.m.[12]

[edit]

WORC-FM former logo.png WORC-FM new logo.png

References[edit]

  1. ^ Fybush, Scott D. (April 12, 1994). "New England Radio Watch". rec.radio.broadcasting/Google Groups. Retrieved January 3, 2010. 
  2. ^ Fybush, Scott (January 8, 1997). "WRKO Shakeup". New England RadioWatch. Retrieved January 3, 2010. 
  3. ^ Fybush, Scott (July 24, 1997). "Remembering Walt Dibble". North East RadioWatch. Retrieved January 3, 2010. 
  4. ^ Fybush, Scott (March 5, 1998). "Loss of Two Legends". North East RadioWatch. Retrieved January 3, 2010. 
  5. ^ Fybush, Scott (May 20, 1998). "North Country Changes". North East RadioWatch. Retrieved January 3, 2010. 
  6. ^ Fybush, Scott (September 4, 1998). "One Shoe Drops in Maine...". North East RadioWatch. Retrieved January 3, 2010. 
  7. ^ Fybush, Scott (April 30, 1999). "Fuller-Jeffrey Sells Out". North East RadioWatch. Retrieved January 3, 2010. 
  8. ^ Fybush, Scott (December 10, 1999). "John Otto Dies at 70". North East RadioWatch. Retrieved January 3, 2010. 
  9. ^ Fybush, Scott (June 9, 2000). "Laquidara Says "Aloha!"". North East RadioWatch. Retrieved January 3, 2010. 
  10. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 
  11. ^ Nash Icon Enters Worcester
  12. ^ http://www.oldies989.com/showdj.asp?DJID=50004

External links[edit]