WOWE began as a mostly satellite-fed station, airing the syndicated urban-adult "Touch" format from ABC Radio Networks. In 1999, with the growing popularity of the Rhythmic Oldies format nationwide, WOWE switched to Westwood One's "Groovin' Oldies" format. WOWE stayed with the Rhythmic Oldies format for a time after the "Groovin' Oldies" format was discontinued, but has since evolved back to Urban AC. The station now features both Urban AC music and African-American-oriented talk shows, including the John Mason morning show, syndicated from WGPR in Detroit.
Sunday programming consists of gospel music and smooth jazz music (via satellite from Broadcast Architecture's Smooth Jazz Network).