WOXY.com

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WOXY.com logo

WOXY.com was an alternative, independent, and freeform rock and roll radio station based near Cincinnati, Ohio in Oxford, Ohio and later Austin, Texas. WOXY.com relied mainly on its own website to reach its listeners. WOXY.com programming at one time was also available at lala.com and WVXU HD Radio.

Originally transmitted solely from WOXY-FM at 97.7 FM in Oxford, Ohio, the station went by the 97X moniker as well as the tag line "The Future of Rock and Roll". Years later, "The Future of Rock and Roll" became one of the first commercial radio stations in the United States to completely transition from terrestrial FM radio to broadcasting solely as an Internet radio station at WOXY.com.[1] The station moved its studios from Cincinnati, Ohio, to Austin in 2009.[2] In 2010, due to financial challenges, the station ended its online feed.[3] On November 23, 2011, the station's remaining WOXY.com website and discussion forums were taken offline by owner Future Sounds.

97X (1983–2004)[edit]

Main article: WOXY (FM)

The birth of 97X[edit]

Classic 97X logo

Setting up shop at an Oxford, Ohio radio station broadcasting at 97.7 FM, this newly formed "Modern Rock" station (quickly dubbed "The Future of Rock and Roll") immediately benefited from a large youthful audience at adjacent Miami University as well as listeners in urban and suburban areas of Cincinnati and Dayton, but a majority of its broadcast area was rural. The first song played when WOXY-FM made their transition to a modern rock format in September 1983 was "Sunday Bloody Sunday" by U2. This was also the very last song played by the station to close their terrestrial transmission.

Publicity[edit]

Since it began broadcasting, the station was a highly regarded radio station, winning accolades from many prominent newspapers and magazines such as Rolling Stone, Spin, and USA Today.

WOXY's tagline, "97X, BAM! The future of rock and roll," was quoted by Dustin Hoffman's character Raymond Babbitt in the movie Rain Man. One of the current anchors on Fox News Channel, Bill Hemmer, was once a DJ for WOXY-FM during the 97X years.

The station also sponsored 97Xposure, a Tri-State area-based "Battle of the Bands" for local talent. It served as the "jumping-off point" for local bands such as the Ass Ponys to make their way to the national stage.

Programming[edit]

"The Future of Rock and Roll" 97.7 FM years featured several different programs and shows, ranging from format specific blocks of music programming, to handmade advertising spots for sponsors local to the 97.7 FM broadcasting area, to syndicated radio programs that catered to niche listeners. This incomplete list details a few of these programs.

  • Modern Rock 500: One enduring staple of WOXY's broadcast was the Modern Rock 500 countdown, which took place every Memorial Day Weekend. The station played back what songs the listeners voted as the 500 best songs in its history over the course of three days. The Modern Rock 500 continued through the station's transition to Internet-only play.
  • AirChexx: A daily spotlight on two different up-and-coming bands not yet featured on the regular playlist.
  • 97X-trabeats: Music showcase featuring dance and electronica music.
  • Local Lixx: A weeknight show that featured a sampling of Cincinnati and Dayton, OH area musicians and bands. This show continued on and off as the station went internet-only.
  • Planet X: Weekdays overnight, 1984-1989. A thematic mix of various geographical scenes (Boston, Minneapolis, Australia, New Zealand) and sub-genres (Hardcore, Oi, No Wave, Surf, Swamp, Glam, Thrash, Punk Rock).
  • British Exports: A three-hour Saturday morning show that featured alternative rock from the United Kingdom.
  • What's Happening Weekend Report: Another highlight was the What's Happening Weekend Report, a prerecorded message that played throughout the week and highlighted local events, incoming concerts, and the occasional event on a broader scene (national and international events outside of the region).
  • Free Music Break: Named for its sponsor at the time (for example, Papa John's Free Music Break) was a nightly call-in contest in which the 5th caller could win a CD and prize donated by the sponsor. A two week moratorium was asked of the winner before competing again to give others a chance to win.
  • Handmade Advertising: The station ran a number of unique advertisements. Local advertisers had the typical low-budget but yet targeted audio advertisements. One memorable ad that ran on WOXY was the "Rock 'n' Roll Grocer", which featured the chorus of The Ramones song "Rock 'n' Roll High School", with the comically flat voice of local grocery store owner Frank Eavey saying the word "grocer" dubbed over "high school." Similar ads for Jungle Jim's were common.
  • Putting the 'Gee' in Ecology PSAs: WOXY also featured "Putting the 'Gee' in Ecology," a series of public service announcements that provided helpful instruction on how to conserve energy and preserve resources for the individual listener. Such suggestions as putting a lid on a pot of water to quicken boil time and sundrying laundry provided common sense alternatives to wasteful consumption that was unique from the "Reduce, Reuse, Recycle" refrain.

Webcast (1998–2010)[edit]

In 1998, WOXY began to experiment with webcasts, and listeners tuned in from around the world; the Internet listenership continued to grow. The station continued to broadcast online while building a website with message boards and information to create a community of modern rock. The station was also one of a number of stations offered in the Internet radio section of iTunes.

End of FM broadcast[edit]

In January 2004, the decision was made by owners Doug and Linda Balogh, who had run the station for decades, to sell the 97.7-FM broadcast facilities. Doug and Linda felt they were ready to retire and used the proceeds in order to fund their retirement. What they refused to sell was "The Future of Rock and Roll" music library, the "WOXY.com" Internet domain name, and the usage rights of "97X". To local FM listeners, the name "97X" had become so closely tied to "The Future of Rock and Roll" over the previous 21 years, that to let any new owner of the 97.7-FM use "97X" in association to their programming would be misleading to the local FM radio listeners. The announced last day of FM broadcast was May 13.

The future of "The Future of Rock and Roll" was to be on the Internet, broadcasting exclusively from the WOXY.com website. The staff committed to staying with the WOXY.com venture worked feverishly over the following five months to secure funding and advertisers for what was at the time an unheard of business venture; an Internet-only commercial radio station. However, appropriate funding for the transition did not initially appear, so the station was forced to shut down operations on Thursday, May 13, 2004 and terminate its broadcast, not only via its 97.7 FM transmission, but also via WOXY.com.

WOXY.com (2004–2010)[edit]

Background[edit]

One day after "The Future of Rock and Roll" left the FM airwaves, on Friday, May 14, 2004, representatives of anonymous angel investors contacted the station staff, intent on funding the WOXY.com venture. After two months of legalities, on July 12, 2004, "The Future of Rock and Roll" resumed its WOXY.com broadcast. As a subtle nod to its 1983 FM debut ("Sunday Bloody Sunday" by the Irish band U2), the first song played on the resumed WOXY.com broadcast was "Orpheus" by the Irish alternative rock band Ash.

Because of the nature of the 97.7 FM sale to First Broadcasting out of Texas, "The Future of Rock & Roll" was able to continue broadcasting from the Oxford, Ohio building until a more touring musician friendly location could be found. In September 2004, WOXY.com operations were relocated to Cincinnati's Longworth Hall, a building at the intersection of three interstate highways and close to multiple concert venues.

Publicity[edit]

To herald its return to broadcasting, "The Future of Rock & Roll" relied on a viral campaign to be carried out by its loyal listeners. WOXY provided via its website, avatars, banners, buttons, PDF files, etc., all with the intention of getting the word out; "The Future of Rock & Roll" is back! The station also purchased some well placed ads in music oriented magazines.

Programming[edit]

The internet definitely allowed for more programming avenues and outlets than standard FM radio ever did. "The Future of Rock and Roll" continued to find innovative ways to program the station.

  • BAM! Modern Rock: Even with a new engine driving the music, "The Future of Rock and Roll" remained true to its roots; real DJs programming the music they choose from the Modern Rock library they have been building upon since the beginning.
  • WOXY Lounge Acts
  • WOXY Vintage: In 2005, "The Future of Rock & Roll" also looked fondly towards their past and launched a secondary stream of audio, WOXY Vintage. This additional channel featured a 30-year mix of music that spotlighted the history of modern rock and alternative music.
  • Unsigned@WOXY.com
  • X-trabeats: Revisiting the popularity of "97X-trabeats", "The Future of Rock and Roll" revived the dance/electronica showcase. The only minor changes being the dropping of the '97' and making the program available on demand in addition to the scheduled airings.
  • Local Lixx
  • Artrocker Radio
  • Friends Of The Futurist: An interview and music showcase, in which a member of the music community (music blogger, podcast host, etc.) would spend time speaking with host Joe Long discussing the artist, venues and anything else on the topic of music as it represents the guest's locale. "Friends Of The Futurist" aired bi-weekly on Tuesday evenings. Early "Friends Of The Futurist" episodes were broadcast under the original name, "The Blogger Hour".
  • The Waiting Room: An eclectic mix of folk and acoustic tunes from around the globe, hosted by "one half of Drunk Country & The Woman of The House".

Commercial[edit]

Most closely resembling the FM 'Future of Rock and Roll', WOXY.com, or WOXY (wox-IE) as it become to be known, sold banner ads on the pages of WOXY.com along with advertised sponsorship of some its mainstay programming to cover costs. Not only did this practice not yield a profit, it did not even cover operational costs. Accepting that their investor money was eroding faster than they hoped, "The Future of Rock & Roll" tried a new approach.

Subscription-based[edit]

On February 6, 2006, WOXY.com announced it would be moving to a subscriber-based model. In an effort to counteract a lack of advertising revenue, subscribers were to pay $9.95 per month for 128 kbit/s streams (both the main channel and the vintage channel) as well other perks including special content and contests.

Despite popularity with listeners, the station's capital was running out, and the costs to operate far exceeded any income from subscriptions, fund raising, or from Internet advertising. On August 31, 2006, WOXY.com released a statement announcing that they would cease broadcasting. The last broadcast was September 15, 2006, and transmission ended around 5:38 p.m. EDT.[4]

Bryan Jay Miller, the station's general manager, stated in a written announcement on the station's website that "barring something exceptional happening in the next two weeks, we will silence our broadcasts."[5] The last few songs the station played underscored what they believed to be the finality of the suspension of broadcasting, including the songs "Mourning Air" by Portishead, "Acquiesce" by Oasis, "Fight the Power", by Public Enemy, and the final track, MC5's song "Kick Out the Jams".

Lala.com[edit]

On September 19, 2006, Silicon Valley entrepreneur Bill Nguyen expressed interest in purchasing the station and resuming online broadcasting. A fan of modern rock, Nguyen was contacted by a station listener through his music trading website Lala. In an unusual approach, Nguyen not only met with staff members and the station's current anonymous owners/investors, but also used the station's message boards to get feedback from listeners before formally making an offer.[6]

Nguyen's proposal was to invest between $5 million and $10 million into WOXY.com, and allow the station to remain in Cincinnati. The DJs would retain editorial control. He would also link lala.com to WOXY.com, to allow WOXY.com listeners to purchase music that they've heard on the station directly from his existing site. Among his many initial proposals,[7] he also proposed coordinating live performances in San Francisco and other locations that would subsequently be broadcast on WOXY.com.[8] A deal was reached, and the station resumed online broadcasting as of 10:10 am EST on October 10, 2006.[9]

It should be note that Lala.com was quietly purchased by Apple in December 2009 and was shuttered by Apple on May 31, 2010.

Future Sounds Inc.[edit]

On February 5, 2009, the station announced that it had been sold by Lala.com and would join Future Sounds, Inc. a company specializing in the discovery and exposure of new and unsigned bands and artists. The Futuresounds.com website is currently up for sale with no other active web presence known.

WVXU-HD2 simulcast[edit]

In August 2007, a deal was finalized between WOXY.com and Cincinnati public radio station WVXU where in, WVXU would partner with "The Future of Rock & Roll" and broadcast WOXY.com main channel programming on their second HD Radio channel.[10] The availability of WOXY.com on HD Radio marked The Future of Rock and Roll's return to the local terrestrial airwaves since the 97.7 FM transmission was terminated.

Austin, TX relocation[edit]

On July 16, 2009, the WOXY staff formally announced that the station's broadcast facilities would be relocated to Austin, Texas.[11] Reasons cited include increased access to artists for live Lounge Act sessions and proximity to the thriving Austin music scene, including the SXSW festival. The station move FAQ has indicated that the formatting and live DJ lineup will remain the same. The station will continue broadcasting on the air in Cincinnati via WVXU 91.7 FM on the HD-2 sideband channel.[12]

Shutdown[edit]

At approximately 9:13 CDT on March 23, 2010 WOXY.com stopped streaming audio, and posted the following on their main page:

WOXY Listeners, Fans and Friends...

Due to current economic realities and the lack of ongoing funding for WOXY's operations, we've been forced to suspend our live broadcasts as of March 23. We're continuing to explore options to keep The Future of Rock and Roll alive. For business inquiries, please contact Bryan Jay or John at Future Sounds.

Thanks for your years of dedicated support.

- Mike, Shiv, Joe, Paige, Brian and Bryan Jay

The song playing when they halted streaming was "Answer to Yourself" by The Soft Pack.[13]

DJs[edit]

The regular DJs were Mike Taylor (Program Director) now a DJ on Amazing Radio, Matt Shiv (Music Director) and Joe Long (editor of WOXY's The Futurist blog).

List of awards[edit]

The Internet-only incarnation of the station has won multiple times at the PLUG Independent Music Awards:

  • 2005 Internet radio station of the year
  • 2007 Internet radio station of the year
  • 2007 Podcast of the Year: WOXY.com Lounge Acts

See also[edit]

  • List of Internet radio stations
  • WOXY-FM, the current terrestrial radio station at 97.7 FM in the Cincinnati area
  • WAQZ-FM, Cincinnati's former corporate-owned alternative radio station
  • WSWD-FM, Cincinnati's current corporate-owned alternative radio station
  • WVXU-FM, Cincinnati Public Radio station that aired WOXY.com on their HD2 subchannel

References[edit]

  1. ^ KNAC is a previous example.
  2. ^ "WOXY Is On The Move Videos". The Futurist. WOXY.com. 2009-09-02. Retrieved 2009-09-07. 
  3. ^ Bishop, Lauren. WOXY.com shutting down, Cincinnati Enquirer. March 23, 2010.
  4. ^ Bishop, Lauren. 'Future of rock' fades, Cincinnati Enquirer. September 15, 2006.
  5. ^ Official statement originally released on the main page of the site. August 31, 2006.
  6. ^ white knight..., WOXY.com message boards. September 19, 2006.
  7. ^ Woxy/Lala Board Posts
  8. ^ Bishop, Lauren. Investor tries to save WOXY, Cincinnati Enquirer. September 27, 2006.
  9. ^ Kiesewetter, John. WOXY.com will rock again, Cincinnati Enquirer. October 9, 2006.
  10. ^ 91.7 WVXU Cincinnati | WOXY on WVXU HD2
  11. ^ "WOXY.COM: WOXY Is On The Move". 2009-07-16. Retrieved 2009-08-12. 
  12. ^ Kiesewetter, John (2009-08-11). "WOXY.com Staying On WVXU's HD Channel". Cincinnati.com. Gannett Company. Retrieved 2009-08-12. "WVXU-FM has a one-year deal to continue as WVXU-HD2, [Rich] Eiswerth says." 
  13. ^ http://www.crawdaddy.com/index.php/2010/03/24/can-woxy-be-brought-back-to-life/

External links[edit]