WPBC

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WPBC
City of license Decatur, Georgia
Broadcast area Atlanta metropolitan area
Branding Spanish Talk
Frequency 1310 kHz
Format Latin/Talk
Power 2,500 watts daytime,
31 watts nighttime,
500 watts PSRA,
61-12 watts PSSA
Class D
Transmitter coordinates 33°46′21″N 84°16′54″W / 33.772515°N 84.281643°W / 33.772515; -84.281643
Owner Hanmi Broadcasting, Inc.

WPBC AM 1310 is an Atlanta AM radio station broadcasting on a frequency of 1310 kHz.

In mid-December, 2012 WBPC-AM came back on the air broadcasting under an agreement with The Talk Radio, LLC, headed by longtime Latino community figure Teodoro Maus. During full-power (2,500 watts) daytime operation, the station is in Spanish with a talk radio format; and at night it once again featured Reggie Gay's Gospel Music service.

As of July 2012, The station programming was restructured; with a news-heavy morning drive time show until 10am, followed by the two-hour call-in show GLAHR Informa (The GLAHR Report); then hour long call in shows; three hours of news and commentary programming simulcast with a Mexican network; with a drive-time talk and music show, "De todo un poco,"—literally "a little of everything"—closing out the Spanish-language programming.

The station has a heavy emphasis on issues affecting the Latino immigrant community.

In July 2011 HANMI BROADCASTING, INC. had requested a Silent STA for WPBC-A/DECATUR, GA after an LMA ended abruptly.[1]

In April 2011 the station entered into a Local Marketing Agreement with WZBN's Reggie Gay and adopted WZBN's format of Contemporary Gospel/Holy Hip Hop music.[2]

WPBC's transmitting tower is located in the middle of a MARTA employee parking lot at the Avondale train station. In 2002, MARTA conducted a study to renovate the entire College Station area known as: Decatur - "Avondale MARTA Station Study Livable Centers Initiative", including the station's parking lot. In 2007, another study was conducted, but there have been no further announcements found online to date. Since 2007, no renovation of the area has begun, and no new announcements have been made by either MARTA or Dekalb county regarding this initiative. [3] Should this plan come to fruition, at some point, this may affect the tower/transmitter site which would then have to seek permission to be relocated in accordance with FCC rules and regulations.

WPBC's programming consisted of a progressive talk format during the week and mostly jazz on the weekends as of 6 August 2010. The progressive talk format moved to Green 1640 AM in Decatur, GA in April 2011 upon the WPBC's LMA with Reggie Gay's WZBN that brought about the format change to Contemporary Gospel/Holy Hip Hop.[4]

Prior to 6 August 2010, WPBC broadcast a Korean music and talk format with the "Atlanta Radio Korea" branding. Radio Korea is now broadcasting on WPBS AM 1040.

Prior to broadcasting Korean language programming, WPBC broadcast a latin music/talk radio format with the "Planeta X 1310" branding.

Prior to April 2011, weekend programming on WPBC was derived from Broadcast Architecture's Smooth Jazz Network.

In the 1950s the call letters WPBC belonged to an AM station located in the Minneapolis market at 1000 on the dial. It had a catchy jingle "W-P-B-C, W-P-B-C, The People's Broadcasting Company."

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