WPCH-TV

For the FM station that held the call letters WTBS from 1961 to 1979, see WMBR.

WPCH-TV

Atlanta, Georgia
Branding	Peachtree TV
Slogan	Turn Here For Fun
Channels	Digital: 20 (UHF) Virtual: 17 (PSIP)
Subchannels	17.1 Peachtree TV
Affiliations	Independent
Owner	Turner Broadcasting System (operated through LMA with Meredith Corporation) (SuperStation, Inc.)
First air date	September 1, 1967
Call letters' meaning	PeaCHtree TV (on-air branding; common place/road naming theme in Atlanta area)
Sister station(s)	Cable networks of Turner Broadcasting System WGCL-TV
Former callsigns	WJRJ-TV (1967–1970) WTCG (1970–1979) WTBS (1979–2007)
Former channel number(s)	Analog: 17 (UHF, 1967–2009)
Transmitter power	1000 kW
Height	310.3 m
Facility ID	64033
Transmitter coordinates	33°48′26″N 84°20′22″W
Licensing authority	FCC
Public license information:	Profile CDBS
Website	www.peachtreetv.com

WPCH-TV (branded on-air as Peachtree TV) is an independent television station in Atlanta, Georgia. It broadcasts a high definition digital signal on UHF channel 20 (virtual channel 17.1 via PSIP) from a transmitter in North Druid Hills. Owned by the Turner Broadcasting System subsidiary of Time Warner, WPCH is operated by Meredith Corporation through a local marketing agreement. This makes it sister to CBS affiliate WGCL-TV and both stations share studios on 14th Street in northwestern Atlanta. Syndicated programming featured on WPCH-TV includes The King of Queens, The Cosby Show, Law & Order: Criminal Intent, Seinfeld and The Big Bang Theory.

Through its ownership, WPCH-TV is the only over-the-air television station owned by Time Warner (this is despite the fact that the company is half-owner of The CW, which is affiliated locally with CBS Corporation-owned WUPA). From December 17, 1976 to October 1, 2007, when its operations were separated from the co-owned TBS, channel 17 was also the pioneering superstation and was carried on cable and satellite television throughout the United States and Canada; the station continues to be available throughout Canada on cable and satellite.

History

As WJRJ-TV

Channel 17 commenced broadcasting on September 1, 1967, as WJRJ-TV. It was the Atlanta market's first independent station, and one of the first in the entire Southeastern United States. The station was named for its founder, Atlanta entrepreneur Jack Rice, Jr.

WJRJ-TV was launched on a shoestring budget, with an afternoon and evening schedule (4 p.m. to 11 p.m.) filled with old movies and a few off-network reruns like Father Knows Best, The Danny Thomas Show, The Adventures of Ozzie and Harriet, Riflemen, and others, as well as a 15-minute news program. In addition to placing daily ads on the Atlanta Journal-Constitution TV page, WJRJ ran exactly one TV Guide advertisement: a half-page ad in a September 1967 issue with the headline, "Yes, Atlanta, there is a channel 17." Despite WJRJ billing itself as "Good-looking Channel 17", technical snafus were the norm in the station's early months: film broke down, slides frequently appeared backwards, and there were often long pauses when nothing appeared on screen. The station did carry a top-rated show for a few weeks: Then-CBS affiliate WAGA-TV (channel 5) ran a local movie on Wednesday night, and channel 17 stepped in to run Medical Center (the rights to which would later be owned by the station's future owners) for a time.

Ted Turner enters the picture

In January 1970, entrepreneur Ted Turner, who ran his father's billboard business and also owned radio stations, bought the low-rated UHF outlet. Soon after, Turner changed the call letters to WTCG, which reportedly stood for "Watch This Channel Grow" (though the "TCG" officially stood for Turner Communications Group, the forerunner to Turner Broadcasting System). WTCG initially retained its original programming format.

During an interview in 2004, Turner revealed that some of the problems that had dogged WJRJ were present in the early days at WTCG. First, when Turner bought the station, it was the only one in the Atlanta market still broadcasting exclusively in black-and-white because the previous owners had not made necessary color upgrades. Second, money was still very tight during the first couple of years that Turner owned the station. The station decided to purchase the color broadcasting equipment it needed on credit after Turner took over. However, some months had passed and Turner found himself unable to make the payments on the equipment. As a last resort (after unsuccessfully attempting to secure further financing), Turner held an on-air telethon, much in the manner of public television, to raise the money needed to pay the station's bills. Third, there was new competition in the form of new UHF station WATL (channel 36) beginning operations. Once the financial problems were settled, WTCG eventually drove WATL off the air. WTCG threw an on-air party in celebration, but they would soon have a new competitor when WHAE-TV (channel 46, now WGCL-TV) went on the air in 1971. Originally owned by Christian Broadcasting Network, that station ran a general entertainment format mixed with Christian religious programs (like CBN's flagship, The 700 Club) and competitive, but WTCG remained the leading independent in Atlanta.

Turner had a low budget in terms of programming purchases, and would bid very low on new shows offered in syndication, and network stations like WAGA-TV, WSB-TV (channel 2) and WXIA-TV (channel 11) would get the best product. But due to network commitments, the three major affiliates could only keep programs for a few years. Turner would then buy the shows that the major affiliates did not renew for nearly half the price of original purchase. Turner also bought most of the movie packages in this manner. The station placed an on-air emphasis on its movie library; one notable program was Academy Award Theatre, which showcased only Oscar-winning (or nominated) films. Old films of the 1930s, '40's, and '50's (mostly from Warner Bros.) were a part of the regular schedule and were shown every day. Many old films which had either never been telecast in the Atlanta area (such as the 1935 A Midsummer Night's Dream) or had not been seen on television for a long time, made their local television debut or "comeback" on WTCG. The sports programming included games of the Atlanta Braves, Atlanta Hawks, Atlanta Flames, and Georgia Championship Wrestling, one of the roots of the later World Championship Wrestling. The sports and wrestling would become foundation blocks during the early satellite years (see below).

WTCG made its name also by producing humorous, satirical newscasts. One such newscast was 17 Update Early in the Morning, which featured usually straight-faced Bill Tush and Tina Seldin reporting the news in a mostly normal fashion, occasionally interacting with the studio crew, and with comedic sideline gags at times by another co-anchor (The Unknown Newsman) wearing a brown paper grocery bag over his head. The newscast, which often contained elements resembling that of a comedic morning drive radio show, had a several-year run between late night/early morning movie presentations from 1975 to 1979. Turner discontinued that program after a Congressional investigation took place concerning his fulfilling Federal Communications Commission public service requirements, some months before Turner would prepare to launch CNN, an all-news channel that would strive to be anything but comedic. Turner reassigned Tush to regular interview programs on WTCG and during the early years of CNN, as well as a skit comedy show between 1980 and 1982.

Another show on the WTCG lineup was Future Shock, hosted by the legendary R&B singer James Brown. The show, which bore similarities to American Bandstand and Soul Train, aired late nights each Friday in the mid-1970s. In the 1970s, WTCG was the first local Atlanta station to bring back telecasts of old films from the 1930s and 1940s. This came after a rather long period in which local stations had abandoned their practice of telecasting very old films, and had begun concentrating on films made in the 1950s and afterwards.

The first "Superstation"

Main article: TBS (TV network)

Beginning in the early 1970s, many cable systems in surrounding states would microwave the WTCG signal into neighboring Alabama, Tennessee and South Carolina, far beyond the Atlanta TV market. WTCG was one of the first TV stations to broadcast via satellite. It, along with WOR-TV (now WWOR-TV) in New York and WGN-TV in Chicago, were among America's first "superstations" – independent stations distributed to cable systems throughout their respective regions, or the entire country.

At 1 p.m. Eastern Standard Time on December 17, 1976, WTCG's signal was beamed via the Satcom 1 satellite to four cable systems in Grand Island, Nebraska; Newport News, Virginia; Troy, Alabama and Newton, Kansas. All four cable systems started receiving the 1948 Dana Andrews and Cesar Romero film Deep Waters, which was already 30 minutes in progress. Instantly, WTCG added 24,000 more households to its viewing audience, which consisted of 675,000 households in metropolitan Atlanta. That number would grow exponentially in the next several years, with the first heaviest concentrations in the Southern United States (where WTCG's telecasts of Atlanta Braves baseball and professional wrestling were highly popular), but eventually encompassing the nation. The station, and Turner's innovation, signaled the start of the basic cable revolution. By 1978, WTCG was on cable systems in all 50 states, many of which lacked access to a local commercial independent station and in some cases even a distant one.

Programming stayed pretty similar as shows such as The Brady Bunch, The Beverly Hillbillies, Bewitched, I Dream Of Jeannie, Hogan's Heroes, made-for-TV Popeye cartoons, and other vintage shows would be purchased second and even third hand; All In The Family and Sanford and Son however, were bid for and acquired by WTCG.

As WTBS

After using the callsign WTCG for most of its first decade under Turner's ownership, the station became WTBS on August 27, 1979. The WTBS callsign had been held by the Massachusetts Institute of Technology radio station, but MIT agreed to cede the letters to Turner's station after Turner donated the money for a new transmitter for MIT's radio station, which is now known as WMBR.

Through the 1980s, the station was primarily known as "SuperStation WTBS", but the "W" was dropped from the branding late in the decade. In Atlanta, through the early 1990s, station promos and digital on-screen graphics referred to the station as "TBS 17". Another difference was that local commercials airing locally on channel 17 would not air over the satellite feed and were substituted. Eventually, the "SuperStation" branding was dropped in 1990, and for a short while in the late-1990s, the "SuperStation" name returned without the "TBS" branding.

In 1986, after Ted Turner's $1.5 billion purchase of Metro-Goldwyn-Mayer that year ended in the studio being sold back to Kirk Kerkorian due to concerns over Turner Entertainment's debt load, Turner acquired MGM's film library, giving WTBS the rights to air those movies. Music videos also aired on the station's weekend late night lineup from 1983 to 1992, branded as Night Tracks, with up to 14 hours of programming (barring constant preemptions from sporting events running overtime).

In September 1998, due to the trend of children's shows migrating more toward cable, WTBS dropped cartoons from its schedule entirely and began focusing on feature films, sitcoms from the 1980s and 1990s, and a few drama series. As the 1990s and 2000s wore on, the station began to more closely resemble a basic cable channel, than a superstation. Outside of Braves baseball, the only Atlanta-centric programming seen on WTBS by 2002 was a pair of weekend public affairs shows that were only broadcast over WTBS and not the national feed. Additionally, the local station preempted the national schedule on Saturday mornings for the FCC-required amount of children's programming, a mandate that only applied to the broadcast outlet and not the cable network.

In 2003, WTBS dropped a large proportion of dramas from its film slate and all of its drama series, and focused on comedy (sister network TNT in turn began specializing in drama programs by this time). The station's programming now consisted of comedy films and sitcoms from 1990s. At this point, it was determined that WTBS should be split up. The national cable channel would be known as TBS, while the over-the-air Atlanta station would remain a commercial independent station that also focused on sitcoms, as well as other movies and local interest programs.

Transition to Peachtree TV

On October 1, 2007, Turner Broadcasting rebranded WTBS as "Peachtree TV", and gave the station new call letters, WPCH-TV. As a result of the separation of channel 17 from the national feed, the national version of TBS became available to cable and satellite viewers in the Atlanta market for the first time. Peachtree TV carries Atlanta Braves baseball as well as classic and more recent off-network syndicated programming and movies. The new station contains significantly more paid programming, programs targeted at an African-American audience, and older, less expensive programming than its predecessor WTBS.

Turner announced on January 18, 2011 that operations for WPCH would be taken over by Meredith Corporation, owner of CBS affiliate WGCL-TV (channel 46) under a local marketing agreement, with Turner/Time Warner retaining the broadcast license; the deal ended up giving Meredith a virtual station duopoly in Atlanta. In addition, production of the station's 45 Atlanta Braves broadcasts was transferred from Turner Sports to Fox Sports South. This management agreement with Meredith apparently also ended Turner Broadcasting's yearly sponsorship of Piedmont Park's "Screen on the Green" beginning in 2011.

Other stations called WPCH

WPCH-TV is not related to a similarly-called FM radio station in the Macon area, WPCH (102.5 FM), which is owned by Clear Channel Communications. WPCH was also the call letters in the 1970s, 1980s, and 1990s for "Peach 94.9", the Atlanta radio station that is now WUBL; and after that (2003 to 2006) on 1380 AM in the Augusta area, now WNRR. Like WPCH FM, WNRR and WUBL are both owned by Clear Channel.

Probably the first use of the WPCH call letters was for a station which operated from November 6, 1926 to June 4, 1933 in New York. The station was created as a merger of two earlier stations, WFBH and WRW, under the ownership of Concourse Radio Corporation. In the fall of 1927 the station was bought by the owners of WMCA and six years later it was merged into that station.

Digital television

Via RF TV channel 20, WPCH-TV digitally transmits its main channel's programming in 1080i high definition on virtual channel 17.1. However until 2011, programs were broadcast in standard definition and were entirely upconverted and shown with pillarboxing, even for movies; the only exceptions were Atlanta Braves and SEC College Football games, which were broadcast in widescreen HD. On April 3, 2011, the movie Forrest Gump was broadcast in 16:9 widescreen without being pillarboxed, and since then much more of the station's programming has been televised in HD.

At the end of January 2009, digital subchannel 17.2 appeared, but as of February 5 it was blank, without audio or video, and soon disappeared. It is possible for TBS to be broadcast over the air along with Peachtree TV, however the station did not release any information on what it planned to do with the new channel.

After the 2009 analog television shutdown on June 12, WPCH-DT continues on its current pre-transition channel number, 20 using PSIP to display as 17.1.

The station's digital antenna is located near North Druid Hills, on a tower shared with several other FM and TV stations. Its analog antenna (aka the Turner Broadcasting tower) was located on a very large tower on the east side of the Downtown Connector, and was dismantled in 2010. This was a condition of its land lease, as it sits on property owned by Comcast, the primary cable TV competitor to Time Warner. This quirk of history is explained by the fact that it was originally the site of a different tower for WAGA-TV, which was owned by Storer Broadcasting. Storer Cable went with a different owner, and eventually was absorbed into Comcast (See the list of Atlanta broadcast stations by location#Towers).

The station's digital signal is at the maximum allowable power (1000 kW ERP), while its original analog signal is not. Its DTV channel 20 is diplexed with WUVG-TV 34 into a master TV antenna at a separate tower, located at 1800 Briarcliff Road NE, in Atlanta's Morningside neighborhood. The station has also applied for an analog backup facility at this location, with a corresponding construction permit dating from its original application in 2003 to transmit from the WATL digital antenna on the same tower. Two subsequent applications in 2006 to increase the power of the backup have not been ruled on as of October 2007. Several other TV stations are on this tower, including WUVM-LP and W45DX-D, and possibly WGCL-TV. WNNX is now located on this tower, sharing the same antenna with WVEE and WZGC. WKHX-FM is slightly lower on the tower, while WRFG has an application for much lower on the tower. According to the FCC database, another tower holding several other stations is located about 110 meters or 350 feet east-northeast.

WPCH-TV in Canada

Peachtree TV is carried on most Canadian cable and satellite service providers, often as part of one of the main specialty tiers. The station was first made available in Canada in the 1980s (as WTBS), when the CRTC, Canada's telecommunications regulator, permitted Canadian service providers to carry the Atlanta station, and other U.S. superstations, as premium channels packaged with Canadian pay services, such as the services now known as The Movie Network or Movie Central. In late 1997, many service providers moved the station from pay service to a new third tier of specialty channels.

When WTBS became Peachtree TV, Canadian service providers were only permitted to continue carrying the Atlanta station, and not the TBS cable channel. The national TBS cable feed, which had split off from WTBS in the 1990s and which for a time was carried in place of that station by some Canadian service providers, was technically a separate channel and had never been formally approved by the CRTC as a substitute for the over-the-air Atlanta station. Indeed, in informing the CRTC of WTBS's change of call sign and branding, Turner Broadcasting apparently did not make any request to have the TBS cable channel approved in its place.

Peachtree TV continues to carry some of the same programs as TBS (albeit at different times), and hence some Canadians may have initially perceived Peachtree TV as either a renaming of, or equivalent to, the U.S. TBS service. However, WPCH does not carry flagship TBS programs such as Major League Baseball postseason coverage, or the talk show Conan, both of which are instead carried by other Canadian channels.

Since the rebranding, the channel has been removed from some cable providers due to carriage disputes with Turner, including Videotron (which removed the channel in 2009 but reinstated it in 2011), and Cogeco (which dropped it in 2011).

Programming

Main article: List of programs broadcast by Peachtree TV

WPCH-TV broadcast 45 Atlanta Braves baseball games in 2008. Braves games are being made available to cable customers in the Southeastern U.S. (outside Metro Atlanta) by Comcast/Charter Sports Southeast. DirecTV subscribers outside of the Atlanta designated market area but inside the Braves' broadcast market can see the WPCH telecasts on channel 651, as well as viewers outside of the Braves' DMA who subscribe to MLB Extra Innings. Dish Network subscribers can watch Peachtree TV on channel 17 in the Atlanta designated market area and on one of Dish Network's sports alternate channels in the rest of the Braves' television territory. The first regular season Braves game presented on WPCH was the team's 2008 season home opener on March 31. In that game, the Braves lost to the Pittsburgh Pirates, 12–11 in 11 innings.

WPCH has been the affiliate for ESPN's syndication package for the Southeastern Conference in the Atlanta metropolitan area since ESPN replaced Raycom Sports in 2009. Unlike most affiliates, this includes the full SEC football, men's basketball, and women's basketball package. The SEC games are broadcast in 1080i high definition by Peachtree TV but Comcast customers in Atlanta are only able to view the games in SD as of October 3, 2009. On October 10, 2009, Comcast customers were able to watch the SEC Network's college football telecast between the University of Georgia and the University of Tennessee in HD; it is not known if this change is permanent.

External links

• Official website
• Query the FCC's TV station database for WPCH-TV
• BIAfn's Media Web Database -- Information on WPCH-TV
• Clips of 17 Update Early in the Morning maintained by former anchor Bill Tush