WPHI-FM

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WPHI-FM
Hot 1079 philly.png
City of license Pennsauken, New Jersey
Broadcast area Greater Philadelphia (Delaware Valley)
Branding Hot 107.9
Slogan Philly's Hottest Station for Hip Hop & R&B
Frequency 107.9 (MHz) (also on HD Radio)
First air date February 25, 2005
Format Urban Contemporary
Language(s) English
ERP 780 watts
HAAT 276 meters
Class A
Facility ID 12211
Transmitter coordinates 39°57′09″N 75°10′05″W / 39.95250°N 75.16806°W / 39.95250; -75.16806
Callsign meaning We're PHIladelphia!
Former callsigns WRNB
Former frequencies 100.3 MHz, 103.9 MHz
Owner Radio One
(Radio One Licenses, LLC)
Sister stations WPPZ, WRNB
Webcast Listen Live
Website hot1079philly.com

WPHI-FM, " Hot 107.9", is a radio station owned by Radio One, that airs an Urban Contemporary format. The station is licensed to Pennsauken, New Jersey and serves the Philadelphia market. When WPHI was on 100.3, it was known as "100.3 The Beat". On August 27, 2011, the "Beat" moniker was dropped in preparation for sister station WRNB's move to the 100.3 frequency. "Hot 107.9" launched on September 8, 2011. It has studios located in Bala Cynwyd and broadcasts from a transmitter spire on top of One Liberty Place in Center City Philadelphia.

107.9 History[edit]

The station originally operated as WSNJ-FM in Bridgeton,New Jersey, first broadcasting on 98.9 in the 1950s before moving to 107.7. In the early 2000s, the station's frequency and city of license were changed to allow it to move into the more lucrative Philadelphia market. To clear space on the FM band for the new operation, high school station WHHS was moved from 107.9 to 99.9 MHz and a Philadelphia translator of classical station WWFM was taken off the air. During transmitter testing, 107.9 used the call letters WPPZ and broadcast gospel music; owner Radio One eventually gave that call sign and format a permanent home in the market on 103.9 FM. Before WRNB went on the air in 2004, the call letters were used for a Radio One-owned sister station in Dayton, Ohio, now called WROU-FM.

On September 1, 2011, Radio One moved WRNB's programming to 100.3, and the Urban Contemporary format of WPHI-FM (which moved away from rhythmic contemporary earlier that year) has moved to the weaker signal 107.9 FM .

On air[edit]

A third 100.3 The Beat no longer exists in St. Louis, the station uses a different logo and tagline. However, it is owned by Clear Channel Communications, not Radio One.

Only after KKBT which was owned by Radio One in Los Angeles changed to KRBV, now KSWD which is now owned by Bonneville, WPHI remained one of only two Radio One-owned stations left branded "The Beat"; that other station is KBFB 97.9 FM in Dallas/Fort Worth, which is rhythmic contemporary rather than urban. WPHI-FM was also the only Beat station under Radio One having an urban from March–August 2011, filling the void left since 2006 after Radio One dropped urban on KKBT and became KRBV.

This is not the first Radio One-owned "Hot 107.9"; that honor belongs to WHTA in Atlanta.

External links[edit]