|This article needs additional citations for verification. (January 2013)|
Action News (during WPVI-produced newscast)
|Slogan||Delaware Valley's leading news program at 10pm|
|Channels||Digital: 17 (UHF)
Virtual: 17 (PSIP)
17.2 Antenna TV
17.3 This TV
17.4 Mummers TV
|First air date||June 17, 1960 (original incarnation)
September 17, 1965 (current incarnation)
|Call letters' meaning||PHiLadelphia
(PHL is also IATA airport code for Philadelphia International Airport and Amtrak code for 30th Street Station)
|Sister station(s)||WPVI-TV (news only)|
|Former callsigns||WPCA-TV (1960–1962)|
|Former channel number(s)||Analog:
17 (UHF, 1960–2009)
54 (UHF, 1996–2009)
|Former affiliations||Independent (1960–1962, 1965–1995)
The WB (1995–2006)
|Transmitter power||645 kW|
|Public license information:||Profile
WPHL-TV, UHF digital channel 17, is a MyNetworkTV-affiliated television station located in Philadelphia, Pennsylvania, United States. The station is owned by the Tribune Broadcasting subsidiary of the Tribune Media Company. WPHL-TV maintains studios located on Wynnefield Avenue in the Wynnefield section of West Philadelphia, and its transmitter is located in the city's Roxborough neighborhood.
WPHL is the largest MyNetworkTV affiliate by market size that is not owned by the programming service's parent company 21st Century Fox (which owns Fox owned-and-operated station WTXF-TV, channel 29, through the company's Fox Television Stations subsidiary).
Channel 17 first signed on the air on June 17, 1960, as WPCA-TV, the call letters standing for "People's Church of the Air." Founded by Percy Crawford, it originally maintained a religious programming format. WPCA was Philadelphia's first commercial UHF station; however the station suffered due to the fact that UHF tuners were not required to be incorporated onto most television sets at the time (the Federal Communications Commission would not make UHF tuning capability a requirement until 1964 with the passage of the All-Channel Act), WPCA shut down in 1962 after only being on the air for two years.
Subsequently, a group of local investors bought the dormant channel 17 license and returned it to the air on September 17, 1965 as independent station WPHL-TV. It was the third UHF independent to sign-on in Philadelphia that year, two and a half weeks after WKBS-TV (channel 48) and four months after WIBF-TV (channel 29, later WTAF and now WTXF-TV). During its early years, WPHL went through a string of owners, most notably as an owned-and-operated station of the short-lived United Network.
In the summer of 1975, WPHL-TV moved from its original studio facility on East Mermaid Lane in the suburb of Wyndmoor to its current studio on Wynnefield Avenue in the Wynnefield suburb of West Philadelphia. The building had once been the location of an A&P supermarket. The station offered a schedule of off-network drama series, sitcoms, old movies, sports and religious programs. It also ran NBC and ABC programs that KYW-TV (channel 3, now a CBS owned-and-operated station) and WPVI-TV (channel 6) had respectively pre-empted until the fall of 1976, and again from the fall of 1977 to the summer of 1983. The Providence Journal Company bought channel 17 in 1979. At that point, WPHL sought a different programming strategy geared towards adults, gradually dropping children's programming and cartoons. It focused more on movies, off-network drama series, recent off-network sitcoms and sports. The station also aired several hours of religious programming each day.
Throughout the late 1970s and 1980s, WPHL was known on-air as "The Great Entertainer," with voiceovers provided by announcer Sid Doherty. The station positioned itself as an alternative to both WTAF and WKBS, as it programmed more towards adults with movies and other syndicated programs, while its competitors were heavy on sitcoms and children's cartoons. WPHL was also a station heavy on local sports, as it aired games featuring Major League Baseball's Philadelphia Phillies until 1982, the NBA's Philadelphia 76ers from 1982 to the 1990s and the NHL's Philadelphia Flyers in the 1990s.
From October 1981 to August 1987, the WPHL studios hosted a weekday afternoon dance show called Dancin' On Air, hosted by Eddie Bruce, as well as a spin-off on the USA Network called Dance Party USA, whose host, Dave Raymond, was better known as the Phillie Phanatic mascot seen during Phillies' games. Those shows marked the on-air debut of a young girl from nearby Voorhees, New Jersey named Kelly Ripa.
In the summer of 1982, WKBS went on the market after its owner, Field Communications, decided to exit broadcasting. The Providence Journal Company was among those who were bidding for channel 48's license. Had it won, then Providence Journal would have merged WPHL's and WKBS's schedules under the WKBS license and channel allocation, while selling the channel 17 license to either a religious or educational broadcaster. However, the Journal Company's bid was still far below Field's asking price. With no takers willing to give Field what it wanted for the station, WKBS-TV ceased operations one year later on August 29, 1983, and WPHL picked up various syndicated programs, cartoons, movies and production equipment from WKBS.
In 1987, the Providence Journal Company sold WPHL-TV to a consortium headed by Dudley S. Taft Jr., the former president of the Cincinnati-based Taft Television and Radio Company, the longtime owners of rival WTAF-TV. Dudley Taft had left his family's namesake company following a corporate restructuring which resulted in the firm changing its name to Great American Broadcasting. He also brought along key personnel from WTAF (which Taft had sold to TVX Broadcast Group in early 1987), including general manager Randy Smith. The new ownership scrapped the "Great Entertainer" slogan and related logo for a new identity as "PHL 17", in an apparent attempt to counter WGBS-TV's (channel 57, now WPSG) "Philly 57" branding. The new owners restored some cartoons to the schedule. In 1991, the Taft group sold channel 17 to the Tribune Company.
On November 2, 1993, Tribune and the Warner Bros. Television division of Time Warner announced the formation of The WB Television Network. Due to the company's minority interest in the network (initially 12.5%, before expanding to 22%), Tribune chose to affiliate the majority of its independent stations with the upstart network, resulting in WPHL-TV becoming a network affiliate for the first time in its history upon The WB's January 11, 1995 debut. In September of that year, the station changed its on-air identity to "WB 17". For most of The WB's run, WPHL was one of The WB's strongest affiliates.
Switch to MyNetworkTV
On January 24, 2006, CBS Corporation (which split from Viacom in December 2005) and Time Warner's Warner Bros. Entertainment (the division that operated The WB) announced that they would dissolve UPN and The WB and merge both networks' stronger programming onto a newly created network, The CW. Concurrent with the announcement, it signed a ten-year affiliation agreement with 16 of Tribune's 19 WB-affiliated stations. However in the case of Philadelphia, The CW's affiliation went to the city's UPN station, CBS-owned WPSG (which was part of an affiliation deal with 11 of CBS' UPN stations). It would not have been an upset had WPHL been chosen as the area's CW affiliate, however. The network's officials were on record as preferring The WB and UPN's "strongest" stations for their new network, and Philadelphia was one of the few markets where the affiliates of both networks were both relatively strong.
WPHL was slated to revert to its previous independent status, but on May 15, 2006, Tribune announced that it would affiliate channel 17 (and two other WB affiliates that were not included in the CW affiliation deal) with MyNetworkTV, making WPHL the largest station in terms of market size affiliated with the network that was not owned by its then-parent company News Corporation (which spun off MyNetworkTV and most of the company's other entertainment properties to 21st Century Fox in June 2013). It is also the only major station in Philadelphia that is not owned by its respective network. In July, WPHL rebranded itself as "MyPHL17", reviving the station's former "PHL 17" moniker. WPHL began airing MyNetworkTV programming on the day that the new service was launched, September 5, 2006. As a result, it did not air the final two weeks of The WB's programming.
On October 4, 2010, the station removed the "My" portion of the branding as many affiliates of the network began dropping references to MyNetworkTV due to it becoming more of a primetime programming service than a true television network. WPHL retains the multi-shaded 'blue TV' component of the network's logo as part of the station's own logo. Before the move of the broadcast rights of the Phillies in 2014 to WCAU-TV, another version of the logo was used where the "P" in "phl" was replaced with the hat insignia "P" from the logo of the Philadelphia Phillies. In addition, the Antenna TV subchannel the station carries is branded with a modified version of their 1970s/80s "Great Entertainer" logo; many other Antenna TV stations do this as well.
The station's digital channel is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|17.1||720p||16:9||WPHL-DT||Main WPHL-TV programming / MyNetworkTV|
|17.3||This Tv||This TV|
|17.4||WPHL-4||Mummers TV (rebroadcasts of past years' Mummers Parades dating to 1995)|
WPHL-TV shut down its analog signal, over UHF channel 17, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 54, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to its analog-era UHF channel 17 for post-transition operations.
Throughout the station's first three decades on the air, WPHL had a tremendous professional sports presence – at various points holding the broadcast rights to the Phillies (1971–82 and 1993–98, and through the production of Comcast SportsNet Philadelphia from 2009–13; as of 2014[update], WPHL airs overflow Phillies games when both CSN Philadelphia and primary overflow outlet Comcast Network are carrying other games and present over-the-air carrier WCAU is preoccupied by NBC network commitments), the Flyers (1991–98) and the 76ers (1982–95), as well as covering local college basketball and football, with games featuring teams from the Philadelphia Big 5 (La Salle University, University of Pennsylvania, Saint Joseph's University, Villanova University and Temple University). After the station joined The WB, it released many of its sports contracts in order to concentrate on its network programming obligations.
The station aired syndicated college football and basketball games from the syndication arm of ESPN involving the Mid-American Conference (football, owing to Temple being a football-only member of the league) and Big East Conference (basketball) until 2009, when WPVI took over rights. WPHL also aired Big Ten Conference games (owing to Penn State's large fan base in the area) until the creation of the Big Ten Network on cable in 2007. It has also aired preseason games of the NFL's Philadelphia Eagles and usually wins the rights to air one or two regular season Eagles games on Monday or Thursday night under the NFL's anti-siphoning rule requiring games airing on cable to be available on an over-the-air station in each team's home market; by rule, the NFL sells syndication rights of local teams' games.
In 1994, WPHL entered into an agreement with local daily newspaper The Philadelphia Inquirer to broadcast an Inquirer-branded primetime news program. The half-hour Inquirer News Tonight was a hybrid newscast that integrated the conventions of a typical television news program with contributions from the newspaper's personnel. However, the format failed to make any headway against WTXF's established primetime newscast. WPHL took full control of the newscast in late 1996, changing the WB 17 News at 10 in late 1996 and changed to Philadelphia's WB 17 News in 2000. Again, it reverted to WB 17 News at Ten in May 2003. In the fall of 2005, WPHL announced that its news department would be shut down; the final 10 p.m. newscast produced by WPHL aired on December 9, 2005.
On December 10, 2005, production of the 10 p.m. newscast was turned over to WCAU through a news share agreement. This newscast was partially renamed to WB 17 News at 10, Powered by NBC 10. On July 25, 2006, the program was renamed My PHL 17 News, Powered by NBC 10 to correspond with WPHL's upcoming switch to MyNetworkTV. On December 10, 2008, WCAU began broadcasing its local newscasts in high definition, the WPHL newscast was also included in the HD upgrade. The newscast was renamed once again on October 4, 2010 as phl17 News at 10, Powered by NBC 10.
On October 31, 2011, WPHL began airing EyeOpener, a morning news program concept by Tribune Broadcasting that originally debuted in May 2011 on Houston sister station KIAH, featuring a mix of news, lifestyle, entertainment and opinion segments. Local news, weather, and traffic segments are featured along with local reports presented by five multimedia journalists; however, much of EyeOpener (which was previously produced at Tribune Company's Chicago headquarters) is pre-produced at the studios of Dallas-Fort Worth sister station KDAF and is also distributed on Tribune-owned stations in three other markets that provide their own localized content.
The WCAU-produced 10 p.m. newscast ended on September 14, 2012, WPVI-TV took over production of the newscast the following day (under the title Action News at 10 on PHL17) through a news share agreement with the ABC owned-and-operated station. The weekday editions of the newscast utilize the same anchor team seen on WPVI's 4 p.m. newscast, while the weekend newscasts use the same staff as that station's weekend evening newscasts. It is the third ABC owned-and-operated station to be involved in a news share agreement, following KGO-TV in San Francisco (which produces independent station KOFY-TV's 9 p.m. newscast) and WTVD in Durham (which produces CW affiliate WLFL's 10 p.m. newscast). On September 8th, 2014, the newscast was expanded to an hour. 
Notable current on-air staff
- Walter Perez (weekends at 10 p.m.)
- Lisa Thomas-Laury (feature reporter)
- Vernon Odom (general assignment reporter)
In Pennsylvania, WPHL is carried on Comcast cable systems in Harrisburg, York and Lancaster; however it is not available in a digital format. It is also carried in Milford, Pike County (which is part of the New York City television market). There is no satellite coverage of WPHL outside of the Philadelphia market. In Maryland, WPHL is carried on cable in Cecil County.
In New Jersey, WPHL is carried in parts of Hunterdon, Middlesex, Monmouth, Somerset and Warren counties. It is available on Cablevision's analog service on its systems in Ocean, Monmouth Counties. On Comcast in Ocean and Southern Middlesex Counties, WPHL is available in standard definition on digital cable 255. Comcast had carried the station on analog channel 17 until February 2008, when it was moved by to digital only to "preserve bandwidth"; Comcast added WPHL's HD signal to its lineups in Ocean and Southern Middlesex counties, the borough of Roosevelt in Monmouth County and Lambertville in Hunterdon County on August 22, 2012 on digital channel 907. WPHL's Antenna TV, This TV (both were already carried as subchannels of WPIX) and Tango Traffic (now GeoTraffic) subchannels were added to the provider's Southern Middlesex County system on November 27, 2012 (found with a rescan of a digital tuner) but have not been mapped into the Comcast digital boxes or DTAs.
During the CATV period of the 1970s and 1980s, WPHL was carried in New York City and portions of Long Island, as well as the large majority of New Jersey as a regional superstation (in New Jersey, WPHL was carried on CATV systems alongside competitors WTAF, and until it shut down in 1983, WKBS).
- "FCC Ownership Report Search Results - Facility ID 73879". FCC.gov. Federal Communications Commission.
- "FCC Assignment of License / Transfer of Control Group Search Results - Facility ID 73879". FCC.gov. Federal Communications Commission.
- "FCC 316 - Application for consent to assign broadcast station construction permit or license or to transfer control of entity holding broadcast station construction permit or license - BALCDT-20120615ABS". FCC.gov. Federal Communications Commission. Accepted 18 June 2012; Granted 28 June 2012; Consummation 12 December 2012. Check date values in:
- Warner Bros., Tribune Broadcasting & Jamie Kellner to Launch WB Network in 1994, TheFreeLibrary.com. Retrieved 12-10-2010.
- Tribune Broadcasting Joins with Warner Bros. to Launch Fifth Television Network, TheFreeLibrary.com. Retrieved 12-10-2010.
- 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
- UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
- RabbitEars TV Query for WPHL
- Vadala, Nick (December 3, 2014). "PHL17 debuts 'all Mummers, all the time' sub-channel". Philly.com. Retrieved December 4, 2014.
- "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.
- The Gossip, Eye Opener at PHL17, The Philadelphia Inquirer, October 3, 2011.
- WPHL-17 "Eye Opener"
- WPVI Takes Over 10pm Newscast On WPHL, TVSpy, August 27, 2012.
- WPHL loves Action News so much that it’s 10:00 p.m. news is expanding to 1 hour. The Changing Newscasts Blog, August 18th, 2014.
- Official website
- Philly.ThisTV.com - Official This TV Philadelphia website
- Query the FCC's TV station database for WPHL-TV
- FCC TV Station Profiles & Public Inspection Files for WPHL
- Broadcast Pioneers of Philadelphia