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Wpkl logo.jpg
City of license WPKL: Uniontown, Pennsylvania
WKPL: Ellwood City, Pennsylvania
Broadcast area Pittsburgh, Pennsylvania
Branding "92.1-99.3, The Pickle"
Slogan "Classic Rock and Roll from the 60's and 70's"
Frequency WPKL: 99.3 MHz
WKPL: 92.1 MHz
First air date WPKL: 1968 (as WPQR-FM)
WKPL: 1968 (as WFEM)
Format Classic Hits
ERP WPKL: 3,000 watts
WKPL: 2,500 watts
HAAT WPKL: 90 meters
WKPL: 156 meters
Class WPKL: A
Facility ID WPKL: 33828
WKPL: 24999
Callsign meaning WPKL: W PicKLe
WKPL: W K PickLe
Former callsigns WPKL:
WPQR-FM (1968-2001)
WFEM (1968-1988)
WKST-FM (1988-2000)
WJST (2000-2004)
Owner Keymarket Licences, LLC
Website picklefm.com

WPKL is a Classic Hits-formatted radio station licensed to Uniontown, Pennsylvania at 99.3 FM. WPKL's programming is simulcast on WKPL in Ellwood City, Pennsylvania at 92.1 FM. Both stations are owned by Keymarket Communications of Pittsburgh, and each has a power output of 3,000 watts.


Beginnings as WPQR[edit]

WPKL first signed on the air December 20, 1968 as WPQR-FM, licensed to Warman Broadcasting Inc.; founded by Edwin Warman, with Ed Olesh serving as the station's first vice president and general manager. For many of its early years, the station operated from an office building at 540 Morgantown Road in Uniontown.

First Sale[edit]

The station was purchased by Pittsburgh attorney Geoffrey P. Kelly on May 21, 1987, who operated the station under the corporate name Kel Com Broadcasting, Inc. The Kel Com endeavor was a joint partnership between Kelly and Monroeville broadcaster Marlene J. Heshler, who had bought WCVI (AM) in nearby Connellsville (as Mar Com Broadcasting) two years before. For many years following the sale, WPQR maintained a separate sales office in Uniontown, with on-air operations moving to WCVI's facilities at 133 East Crawford Avenue in downtown Connellsville.

Partnership Dissolved[edit]

The early 1990s marked a period of financial distress over the stations, but the circumstances surrounding it are still unknown. Heshler and Kelly dissolved their partnership in 1991, but Heshler stayed on as General Manager for both stations for a couple of years afterward, with Kelly taking control of both WCVI and WPQR. Heshler left the stations for good by 1994. At around the time of the dissolution, legal action had been taken against both stations by ASCAP/BMI over alleged unpaid music licensing fees.

Bankruptcy and Second Sale to Present Owner[edit]

WPQR would carry an adult contemporary format until 1999, when the station suddenly went dark. According to the Pittsburgh Tribune-Review, the transmitter had broken down and no money was available to fix it. To complicate matters even further, when the money became available, engineers were not permitted on the property where the transmitter and tower were located to make repairs because Kel Com had lapsed on its rental payments for the leased site. Complicating matters further than that, the property was owned by Fayette County court judge Gerald Solomon. It also became known that Kel Com/Mar Com had also owed its employees back wages, including its General Manager, who had assumed Heshler's former duties.

Both stations were totally automated by this time, using the services of Jones Radio Network's AC format for WPQR, and Music of Your Life for WCVI, offering little in the way of full-service programming elements, as much of the airstaff had left the station after not being paid.

Nevertheless, some of the station's employees, who were still owed the back wages, continued to work for free in a loyal, dedicated effort to keep both stations afloat through WCVI, which still remained on the air, even working in inhumane conditions, such as the heat being turned off in the building, due to a lapse in utility bill payments. Both stations were forced to move to a ground floor office at 131 East Crawford Avenue in the same building, as the second and third floor offices at 133 East Crawford were deemed unsafe by the state Health Department, due largely to a tree growing out of the back of the building that was compromising its structural integrity.

WPQR was also issued an FCC monetary forfeiture of $20,000 in March 2000 for tower marking and registration violations, as well as failing to install new EAS equipment, which replaced the former EBS system. The licenses for both WCVI and WPQR were turned over to bankruptcy receiver Robert H. Slone of Greensburg in August of that same year.

Both stations were finally sold in a bankruptcy bid sale in November 2000 for $475,000, according to this article that appeared in the November 15th issue of the Pittsburgh Tribune-Review ("Georgia buyer takes over radio airwaves") by Jason Togyer:

Fifty years of local ownership for a Connellsville radio station came to an end Tuesday after a Fayette County judge awarded its assets, and those of a sister station, to a conglomerate with roots in Georgia.

But a partner in Keymarket Licenses LLC, which entered the successful $475,000 bid for bankrupt WCVI (1340) and WPQR-FM (99.3), said the company intends to "continue serving the community" after it takes over their operations.

Judge Ralph Warman signed the order transferring the licenses of WCVI and WPQR, along with five acres of land in Dunbar Township where WCVI's towers are located, to Keymarket free and clear of liens. The WCVI building on East Crawford Avenue is separately owned and was not included.

The transfer of the licenses must be approved by the Federal Communications Commission, but it could be delayed if protests are lodged.

However, broker Ray Rosenblum of Pittsburgh, who administered the auction, said Keymarket could reach a lease agreement with the bankruptcy receiver, Greensburg attorney Robert Slone, and begin operating the stations immediately. Keymarket, a corporate sibling to Altoona-based Forever Broadcasting, is the parent company of Uniontown's WOGG-FM (94.9), Brownsville's WASP (1130) and Charleroi's WESA (940) and WOGI-FM (98.3).

Three of the stations simulcast a "Froggy" country format, while WASP is now fed syndicated programming via satellite. Keymarket plans to move the Charleroi FM station to Duquesne, Allegheny County, apparently to better reach a Pittsburgh audience.

In the last year, the company also purchased stations in Steubenville and East Liverpool, Ohio, and recently reached agreements to buy seven more near Meadville and Oil City. Court papers state that Keymarket and Forever are controlled by broadcasting executive Kerby Confer of Rome, Ga.

"It's kind of like Wal-Mart coming to a small town," said musician Andy Hresko of Mt. Pleasant, who had hoped to bid on WCVI but backed out when Slone and Rosenblum opened the auction at $300,000.

WCVI and WPQR-FM were owned by Pittsburgh attorney Geoffrey Kelly, who purchased them years ago from separate Fayette County interests. Creditors led by Three Rivers Bank forced the stations into receivership after they reportedly racked up more than $1.5 million in debts.

The stations were fined $20,000 each this summer for what the FCC called "repeated and willful" rule violations, including failing to mark their towers properly and lacking emergency alert system equipment. WPQR has been off the air for months because of transmitter problems. Kelly was not in the courtroom yesterday. In an ironic footnote, Rosenblum said he brokered Kelly's purchase of WPQR more than a decade ago.

There has been speculation that Keymarket, which owns another station on 1340 kilohertz, would reduce WCVI's power or close it down. WCVI first signed on in 1947.

Lynn Deppen of Keymarket, which has opened an office in Carnegie, Allegheny County, said he could not speculate on the stations' future, what formats they will carry or when WPQR will return.

"All I know today is what I know today," he said. "We bought a license and we plan to serve the community. We're going to formulate a plan over the next 45 days."

Deppen disputed claims that by adding the new stations, Keymarket will have a monopoly in Fayette County. "There are all of the Pittsburgh (stations) too," he said.

The only other bidder yesterday was Fayette Broadcasting Co., owner of WMBS (590) in Uniontown. Beaver County businessman Frank Iorio, who owns stations in Beaver Falls and Ambridge, also attended but was turned away because he did not have the $50,000 cashier's check Slone asked eligible bidders to bring.

Fayette Broadcasting dropped out after bidding $452,000, and Executive Director Bob Pritts said he was disappointed that he was unable to acquire the stations. "I really wanted to keep it on a local basis, and if it goes with Froggy, it's not going to be local," he said.

Courtroom spectators included Candy Lepre, one of two remaining WCVI employees. The disc jockey and announcer has been working 10 to 14 hours per day to keep the station on the air despite being among WCVI's creditors. Lepre said she is owed $800 in back pay. She said she doesn't know if she has a job under the new ownership. "It's hard when you put your life into something to see it go away", Lepre said."

After the Sale[edit]

Keymarket took WCVI off the air and immediately began work to overhaul the transmitter sites of both it and WPQR, restoring both to the air in August 2001. Keymarket successfully applied for the new call letters WPKL, to represent its new format flip to oldies, via ABC's Oldies Radio, as "The Pickle". WCVI returned under the new call letters WPNT (WPNT later changed to WYJK), and simulcasts WPKL. No real information on why "The Pickle" was chosen as their name (it's believed that the name was an homage to Pittsburgh's Heinz foods, which also produces pickles), but it is one-of-a-kind. WPKL simulcasts on co-owned WKPL-FM 92.1 in Ellwood City, Pennsylvania.

Upon the sale, WPKL and WYJK moved its operations out of the Crawford Avenue building to the building housing its sister stations along Route 88 in California, PA, just north of Brownsville. About five years later, those stations moved from that location to another complex at the junction of I-79 and I-279 in Greentree. The Crawford Avenue building today, after years of hearings over ownership liability, has since been sold. It still stands vacant.

WPKL Today[edit]

In August 2001, Keymarket hired Robert "Fish" Herring as their new morning DJ. Herring previously worked at Washington County oldies competitor WJPA. Herring continues in that role today on the "Real Dill Pickle Morning Show".

Following the morning show, WPKL airs programming from ABC Radio's Classic Hits format by satellite. WPKL's programming is also rebroadcast over WASP in Brownsville, as well as WKPL, and WBGI in Connellsville.


External links[edit]

Coordinates: 39°53′09″N 79°46′28″W / 39.8859°N 79.7745°W / 39.8859; -79.7745