The station, which started in 1944 as WNHC-FM, has a history as a pioneer in the album oriented rock format which it has closely identified with since the format's inception in the early 1970s. I was born in 1961 and discovered rock music at the age of 13 in 1974. Being born in New Haven and growing up in the shoreline town of Branford, CT., 10 miles to the east, WPLR became the rock music FM station of choice for my generation in the 1970s and 1980s. "PLR" as it was referred to by my age-group during the 70s was a constant source of what today is known as "Classic Rock." PLR had one DJ that signed off at midnight every night playing Led Zeppelin's "Stairway to Heaven." As teenagers when we heard "Stairway to Heaven," and knew it was 12:00 a.m. The next DJ would come on for the late night shift and continue the format. WPLR was a source of music for the rock n' roll fan. The music of the Beatles, Eric Clapton, The Allman Brothers Band, The Doors, Janis Joplin, Otis Redding, The Eagles, The Rolling Stones, and many other rock bands of the 1960s, 70s, and the "Woodstock" era were played around the clock. The music format typically drew in the "party or late night" crowd, as well as the serious music fan. WPLR did not play top-40 music or any of the "POP" music that could be found on other FM and AM rock music stations. This gave PLR is unique quality of being a constant source of classic rock music.
The station plays a mainstream rock playlist that goes from Jimi Hendrix to Led Zeppelin to Pearl Jam to now[vague]. They also have a weekday morning show called Chaz & AJ 5:30-10am., Midday is hosted by The Wigmaster 10-2pm., Afternoon drive is hosted by "Your Ol' Buddy Lappy" Mike Lapitino 2-8pm., Nights are hosted by Allan Lamberti 8pm-midnight and overnights are hosted by Ed midnight-5:30am., On Fridays at 5:20 is the "Wig Out" in which the host, the Wig Master, gives his points of view on current events. It traditionally ends with the Wig Master saying "You gotta gotta gotta gotta gotta...(etc.) wig out!"
WPLR has strong listenership southern Connecticut, but format changes at some[vague] Hartford stations have caused listeners in this area to tune in.
The physical location of the station has changed as the studios are now co-located with other radio stations in Milford, Connecticut. Previously, the studios were located in Hamden and prior to that the offices and studios were on Chapel Street in New Haven.
Notable (see wiki guidelines for notable ) radio personalities who have worked at the station include: ) WPLR alumni include the late Stoneman (Joe Demaio), Bob Dark (Alfredo Santos) Doc Rock (Bob Nary) , George Schiebner, Marcia Simon, Barry Grant, Rick Allison, Ed Sabatino (Eddie Sab), Bruce Manke, The Lich, Irv Goldfarb, Eddie Haskell, Brian Smith, Bruce Barber, Gordon Weingarth, Eddie Wazoo, Tom "Bassman" Bass, P, Trapper Dave, Ron O, Pete Z, Anthony Griek, and Brett Perry.