WPLR

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WPLR
City of license New Haven, Connecticut
Broadcast area New Haven, Connecticut
Branding 99.1 PLR
Slogan Connecticut's #1 Rock Station
Frequency 99.1 MHz
Format Rock
ERP 15,000 watts
HAAT 276 meters
Class B
Facility ID 46968
Owner Cox Radio
Webcast Listen Live
Website wplr.com

WPLR (also known as 99.1 PLR or 'Connecticut's #1 Rock Station') based out of New Haven, Connecticut, is a rock station owned by Cox Radio.[citation needed]

The station, which started as WNHC-FM, has a history as a pioneer in the album oriented rock format which it has closely identified with since the format's inception in the early 1970s.

WPLR plays far fewer songs than in its formative years. Long gone are the days when DJ's selected their own music and local programmers shaped the programming. The station now plays approximately 300 songs selected primarily by focus groups.[citation needed]

The physical location of the station has also changed as the studios are now co-located with other radio stations in Milford, Connecticut. Previously, the studios were located in Hamden and prior to that the offices and studios were on Chapel Street in New Haven.

The station plays a classic rock playlist but occasionally features newer songs. They also have a weekday morning talk show called Chaz & AJ in the morning from 5:30-10:00 A.M. midday is hosted by The Wigmaster from 10 A.M. to 2 P.M., afternoon drive is hosted by "Your Ol' Buddy Lappy" Mike Lapitino from 2 P.M. to 8 P.M., nights are hosted by Phil Antonelli from 8 P.M. to 12 Midnight and overnights are hosted by Ed The Producer from 12 midnight-5:30 A.M. On Fridays at 5:20 is the "Wig Out" in which the host, the Wig Master, gives his points of view on current events. It traditionally ends with the Wig Master saying "You gotta gotta gotta gotta gotta...(etc.) wig out!" [1]

PLR is a traditional ratings powerhouse in southern Connecticut, but format changes at some Hartford stations have given it more of a statewide audience. The station is closely aligned with concert promoter Jim Koplik and events at Toad's Place nightclub.[citation needed]

Locally famous WPLR alumni include the late Stoneman (Joe Demaio), RJ Allison, Ed Sabatino (Eddie Sab), Travis James, Bob Nary, Bob Dark, Marcia Simon, Joe from Chicago, Bruce Manke, The Lich, Irv Goldfarb, Eddie Haskell, Brian Smith, Bruce Barber, Gordon Weingarth, Eddie Wazoo, Tom "Bassman" Bass, Pam Landry, Billy Winn, Mary Lee, Bob London, Mark Kaplowe, Joan McCarthy, Lynne Taylor, Lance Hollywood, Doc Rock, Country Paul Payton, Trapper Dave, Ron O, Pete Z, Anthony Griek, and Brett Perry.[citation needed]

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