WPLZ

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WPLZ
City of license Ooltewah, Tennessee
Broadcast area Chattanooga, Tennessee
Branding Cat Country 95.3
Frequency 95.3 MHz (also on HD Radio)
Translator(s) 106.9 W295BI (Chattanooga, relays HD2)
First air date 1980 (as WQNE)
Format Country
HD2: Classic Hits "Hippie Radio 106.9"
ERP 3,400 watts
HAAT 275 meters
Class C3
Facility ID 66956
Transmitter coordinates 35°8′54.00″N 85°1′22.00″W / 35.1483333°N 85.0227778°W / 35.1483333; -85.0227778
Callsign meaning PLZ = PuLse News (previous format)
Former callsigns WQNE (1980-?)
WALV (?-2006)
WHJK (2006-2009)
Owner Brewer Broadcasting
(J. L. Brewer Broadcasting of Cleveland, LLC)
Sister stations WALV, WJTT, WMPZ
Webcast Listen Live
Listen Live (HD2)
Website catcountry953.com
hippieradio1069.com (HD2)

WPLZ (95.3 FM) is a country music formatted radio station licensed to Ooltewah, Tennessee, USA, and serves the Chattanooga area. The station is currently owned by J. L. Brewer Broadcasting of Cleveland, LLC.[1]

WPLZ has their home studio at the Chattanooga offices of Brewer Broadcasting at 1305 Carter Street,[2] along with sister stations Power 94, Groove 93 and ESPN 105.1.

History[edit]

The station carried the Jack FM format ("Playing what we want") until May 1, 2009, when it switched to News/Talk using the name "Pulse News", with the Jack FM format relocating to WSAA 93.1. The station was launched as a companion to the Brewer Media-owned alternative weekly newspaper The Chattanooga Pulse and featured longtime radio hosts Dale Deason in the morning and Zach Cooper (who is also the Publisher for the Chattanooga Pulse) in afternoons in its lineup. Former WRCB-TV reporter Louis Lee served as News Director for the entire run of the station.

A year after launching, WPLZ separated itself from the Chattanooga Pulse editorially and changed its slogan to "News Talk 95.3 WPLZ". Among the many hosts who worked on air at the station were Jay "The Jammer" Scott, Bobby Byrd, Max Hackett, Ed Ramsey, Logan Carmichael, Stuart James, and Gary Poole. Among the main syndicated shows carried included Glenn Beck, Clark Howard, Dennis Miller, Jason Lewis, and Phil Hendrie. The station had news affiliations with both Fox News Radio and the Associated Press.

The news department won two Edward R. Murrow awards for its longform coverage of gang issues, and received several honorable mentions for news reporting from the Associated Press. Among the reporters and anchors who worked at the station were Jeremy Lawrence, Misty Brandon, Lysa Greer, Chris Peddie, and Mike Chambers.

In March 2011, Jim Brewer II, station owner, revamped the lineup with Gary Poole and Louis Lee in morning drive, former WGOW-FM host Robert T. Nash in early afternoons and WRCB-TV's David Karnes in afternoon drive. While the station started to show some modest ratings growth, Brewer felt that it wasn't growing fast enough to justify the expense, citing economics and inability to compete with Clear Channel Communications and Cumulus Broadcasting as the reason.[3] In light of that, the station decided to let the entire staff go effective December 23, 2011.

On January 2, 2012, WPLZ changed their format to country, branded as "Cat Country 95.3",[4] adopting the branding previously used by WQMT.

References[edit]

External links[edit]