The earliest roots of this station date to 1947 and a station with the call letters WFMY on 97.3 MHz, owned by the Greensboro News Company, publishers of the Greensboro Daily News and Daily Record (now merged as the Greensboro News & Record). Two years after its founding as an FM station, its owners constructed WFMY-TV, the first television station in Greensboro and the second in North Carolina.
By 1950, the station was moved to its current 97.1 MHz, but the station was taken off the air in 1952 as the company devoted more of its resources to television. The station returned to air under new ownership by 1962 with the call letters WQMG, which stood for "Quality Music for Greensboro." In the early 1970s, WQMG aired an adult contemporary format known as "Stereo Island."
WQMG was very successful in the 1970s and 1980s as an Urban Contemporary outlet, but by 1996 they would move to their current format, after becoming the sister station to WJMH. Following the format change of competitor WMKS, WQMG is now the sole Adult R&B station in the market. WQMG is the Triad's syndicated home of the Tom Joyner Morning Show.