|City of license||Fletcher, North Carolina|
|Broadcast area||Western North Carolina|
|Slogan||"Asheville's Hit Music"|
|First air date||1991|
|Format||Contemporary Hit Radio|
|Former callsigns||WDLF (1991–1996)
|Owner||Clear Channel Communications|
WQNQ is a United States FM radio station operating on 104.3 MHz serving the Asheville, North Carolina area. The station currently has a CHR (Top 40) music format and is owned by Clear Channel. The station is commonly called "Star 104.3."
WQNQ is licensed in Fletcher, North Carolina outside of Asheville. The station broadcasts at an effective radiated power of 470 watts from a transmitter located 349 meters (1,145 feet) above the average surrounding terrain.
104.3 signed on as WDLF in Old Fort, North Carolina in October, 1991 with a soft adult contemporary format known as "Delightful 104". The studios were actually located in Marion, North Carolina. The station was sold to Blue Dolphin Communications in November, 1996. At that time, the station made an attempt to move into the Asheville market as the format was changed to Hot Adult Contemporary as "Mix 104.3" under the new call letters of WMXF. They also switched from live DJ's to satellite which caused a lot of public disapproval. The original company they contracted with was Jones Satellite out of Colorado. Another station in the area--WKBC-FM--also carried Jones Hot AC during the day and the overnight, meaning both stations played the same songs and had the same DJ's. Jones was dropped for this reason, and for not being contemporary enough, and ABC Radio Networks hot AC was added. When Mix 104 went to satellite they added the Bob and Sheri morning show from WLNK, which was dropped abruptly by station management, due to public complaints. They added Scott and Todd in the Morning from New York City which was not greeted well due to the market. In late 1998 the studio was moved from Marion to Asheville soon after the tower was moved from Wildcat Mountain outside of Old Fort to a tower outside of Asheville. Because of the mountainous terrain in the Asheville market, the station signal range was still limited.
On September 20th, 1999, the Hot AC format was dropped and 104.3 began to simulcast WQNS 104.9 FM from Waynesville as WQNQ, with a format change to Classic rock as "Rock 104". This meant the two stations would cover a larger area than either one could separately. John Boy and Billy would be heard on the station in the morning. Dawn Creasman made the move from Mix 104. The WMXF call sign was moved to the co-owned AM in Waynesville as that station switched to Adult Standards. All three of these Blue Dolphin-owned stations, plus WTZY, were sold to Clear Channel Communications by 2001.
In 2005, WQNQ's signal was upgraded and a decision was made to have separate programming. The tower was moved to the Fletcher area, and the city of license was moved closer to Asheville by swapping with sister station WKSF.The change gave WQNQ a significant boost in listener numbers.
On September 20th, 2010, Star 104.3 segued from its Hot AC format to a CHR format, becoming the market's first station with that format in many years. Prior to this change, listeners who wanted to hear this format had to listen to out-of-market WFBC, located in Greenville, South Carolina.
- Call Sign History, CDBS Public Access, Media Bureau, Federal Communications Commission. Accessed on line February 26, 2007.
- Tony Kiss, "Local Radio Station Gets New Format, Programming," Asheville Citizen-Times, September 19, 1999.
- Mark Barrett, "Company Bets on Future of Radio," Asheville Citizen-Times, January 10, 2001.
- Tony Kiss, "Clear Channel Asheville Debuts New Radio Station," Asheville Citizen-Times, March 18, 2005.
- "Kiss Country Again Tops Radio Ratings; Star 104.3 Gets Big Boost in Ratings After Format Change," Asheville Citizen-Times, August 12, 2005.
- Star 104.3 website
- Query the FCC's FM station database for WQNQ
- Radio-Locator information on WQNQ
- Query Nielsen Audio's FM station database for WQNQ