WQXL

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WQXL
City of license Springdale, South Carolina
Broadcast area Columbia
Branding "The Point"
Frequency 1470 kHz
First air date 1954
Format News/Talk
Power 11,000 watts daytime
100 watts nighttime
Class D
Affiliations Cumulus Media Networks
Owner Keven Cohen / Capital City Media, LLC
Website http://makethepointradio.com/

WQXL is a news/talk formatted radio station located in Columbia, South Carolina, but is licensed by the Federal Communications Commission (FCC) to the nearby town of Springdale. The station broadcasts on 1470kc. with a transmitter power of 11,000 watts during the day and 100 watts at night. WQXL simulcasts on 95.9 in the Columbia area.

History[edit]

1470 signed on in 1954 as WOIC and became WQXL in 1956 after the station was sold to new ownership. The WOIC call-sign resurfaced that same year on 1320 AM (now WISW). WQXL originally signed on with a Big Band format, which eventually gave way to a Top 40 format by the end of the decade. However it was handicapped with a daytime-only signal and was unsuccessful in competing against format rivals WNOK and WCOS, which each had full-time signals. Probably its most notable personality was Mackie "Cactus" Quave who had worked at WIS and had a wildly successful kids TV show on WIS-TV. WQXL switched to Country music in the Summer of 1966, but again was bested by WCAY. In 1973, the station switched to Religious programming and eventually adopted a Contemporary Christian format.

WQXL was shut down on August 23, 2006 in preparation to be moved. While the station was off the air, new ownership reallocated the station's city of license to Springdale and increased the station's hours of operation to full-time while increasing the station's power to 11 kW during the day, 100 Watts at night. In the meantime, WQXL's former studios and towers that date back to the WOIC era were torn down in early 2007.

In June 2007, the sale of WQXL by Metro Communications was announced. New owner Glory Communications Inc. which is 100% owned by Alex Snipe, Jr. of Columbia, S.C., already owned WGCV and WFMV.

WQXL resumed operations on August 10, 2007.[1][2][3]

On October 19, 2013, popular Columbia afternoon radio host Keven Cohen, who had been fired from Clear Channel station WVOC in November 2012, after his noncompete expired, announced that he had leased WQXL and would begin operations at "95.9 The Point" with an news/talk radio format. The lineup includes Cohen hosting the morning slot from 6-9AM, followed by syndicated hosts Herman Cain, Laura Ingraham, Todd Schnitt, Lars Larson, Leslie Marshall, Phil Hendrie, and Red Eye Radio filling the overnight hours. Cumulus Media Networks, in the process of converting WISW to a sports station, will provide news updates on the hour.

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Coordinates: 33°57′34″N 81°02′28″W / 33.95944°N 81.04111°W / 33.95944; -81.04111