|Branding||WRBL News 3|
|Slogan||On Your Side|
|Channels||Digital: 15 (UHF)
Virtual: 3 (PSIP)
(Media General Communications Holdings, LLC)
|First air date||November 15, 1953|
|Former channel number(s)||Analog:
4 (VHF, 1953-1960)
3 (VHF, 1960-2009)
|Former affiliations||ABC (1953-1960, secondary)
NBC (1960-1970, secondary)
|Transmitter power||1000 kW|
|Public license information:||Profile
WRBL, virtual channel 3 (digital channel 15), is the CBS-affiliated television station in Columbus, Georgia. The station is owned by Media General, with studios located on 13th Ave in Columbus. Its transmitting antenna, located in Cusseta, Georgia, once held the record as the tallest man-made structure on Earth.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|3.1||1080i||16:9||WRBL-HD||Main WRBL programming / CBS|
WRBL replaced RTV with Me-TV on digital subchannel 3.2 on September 26, 2011, as part of a groupwide affiliation agreement with Media General; the channel replaced RTV on some Media General-owned stations in other markets.
WRBL first went on the air on November 15, 1953—just over a month after NBC affiliate WDAK-TV (channel 28, now WTVM on channel 9). It is Georgia's third-oldest station outside of Atlanta (after Macon's WMAZ-TV) as well as the second-oldest in Columbus. It was owned by Jim Woodruff along with WRBL radio (AM 1420, now WRCG, and FM 102.9, now WVRK). Originally on channel 4, it moved to channel 3 in 1960 as part of a three-city swap which saw WTVM move to channel 9 and WTVY in Dothan, Alabama move to channel 4.
The station has always been a CBS affiliate owing to its radio sister's long affiliation with CBS Radio, but shared ABC with WTVM until the channel switch of 1960, when WTVM switched to ABC to get in line with then co-owned WTVC, also on channel 9. At that time, WRBL began sharing NBC with WTVM. WRBL is the only major station in Columbus that has never changed its original affiliation. Columbus was one of the very few two-station markets in the 1960s without its own primary NBC affiliate, although NBC affiliates in Albany, Atlanta and Montgomery could be picked up with relative ease. WYEA (now WLTZ) took over the NBC affiliation when it opened in October 1970.
Woodruff owned the station until his death in a car crash in the 1970s. After his death, banks controlled the station until it was bought by Malcolm Glazier's Avant Corporation of Rochester, New York. He sold it to TCS Partners, who, in turn, sold it to Spartan Communications. Spartan merged with current owner Media General in 2000.
Because half of the station's viewing area is in the Central Time Zone (though much of it unofficially observes Eastern Time), programming that is normally delayed an hour in this time zone is aired live, and thus, airs an hour earlier for viewers in Alabama.
Due to economic conditions from 2008 through 2009, WRBL's owner Media General enacted a series of staff reductions that noticeably affected the amount of news that WRBL offered. First, 6:00 p.m. weekend newscasts were eliminated in Fall 2008, and the remaining weekend newscasts were eliminated in early 2009. Soon after, the 5:00 p.m. and noon newscasts were dropped. However, as of August 2010, the noon newscast has been added back to the WRBL lineup. On October 17, 2010, WRBL revived the Sunday night edition of News 3 Nightwatch. Unlike the previous newscasts that were cancelled, the duties of these newscasts are spread throughout remaining staff members, including the anchor team. On September 12, 2011, the station revived News 3 First Edition weekdays at 5:00 p.m. On September 14, 2013, WRBL revived the Saturday edition of News 3 Nightwatch at 11:00 and on September 29, 2013, WRBL will add a Sunday evening edition of News 3 Evening Edition at 6:30 p.m. As a result, the anchor teams have been mixed. WRBL launched High Definition newscasts on March 21, 2014 with News 3 Nightwatch at 12:30 am (ran late after NCAA March Madness coverage).
Former on-air staff
- Rece Davis - sports director (now at ESPN)
- Janice Huff - meteorologist/science reporter (now meteorologist at WNBC-TV in New York City and later at Weekend Today)
- Anne Montgomery - sports reporter (early-mid-1980s; later at KTSP and then ESPN, now a teacher at South Mountain High School in Phoenix, Arizona)
- Blaine Stewart, anchor/reporter 2001-2006 (now anchor/weathercaster at WTKR-TV)
- WRBL.com - Official WRBL-TV Website
- MeTVColumbusGA.com - Official Me-TV Columbus Website
- Query the FCC's TV station database for WRBL
- BIAfn's Media Web Database -- Information on WRBL-TV