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WRCB logo.png
Chattanooga, Tennessee
United States
Branding Channel 3 (general)
Channel 3 Eyewitness News (newscasts)
Slogan Channel 3, More Colorful (general)
Coverage You Can Count On (newscasts)
Channels Digital: 13 (VHF)
Virtual: 3 (PSIP)
Subchannels 3.1 NBC
3.2 Antenna TV
Affiliations NBC
Owner Sarkes Tarzian, Inc.
First air date May 6, 1956 (1956-05-06)
Call letters' meaning Rust Craft Broadcasting
(former owners)
Former callsigns WRGP-TV (1956-1963)
Former channel number(s) Analog:
3 (VHF, 1956-2009)
Transmitter power 111 kW (digital)
Height 335 m (digital)
Facility ID 59137
Transmitter coordinates 35°9′40″N 85°18′51″W / 35.16111°N 85.31417°W / 35.16111; -85.31417
Licensing authority FCC
Public license information: Profile
Website www.wrcbtv.com

WRCB, virtual channel 3, is an NBC-affiliated television station based in Chattanooga, serving southeastern Tennessee, northwestern Georgia, northeastern Alabama and extreme southwestern North Carolina. Its transmitter and tower are located in the unincorporated town of Walden, Tennessee on Signal Mountain. The station is carried on Comcast cable channels 4 and 432, and on EPB Fiber Optics on channels 3 and 303 in the Chattanooga area.

Syndicated programming on WRCB includes: Entertainment Tonight, Inside Edition, Ellen, Katie, and Rachael Ray.


The station began broadcasting on May 6, 1956 on analog Channel 3 as WRGP-TV. The call letters came from its founder, Ramon G. Patterson. It picked up the NBC affiliation from WROM-TV in Rome, Georgia (now WTVC, located today in Chattanooga proper). Its studios were first located at 1214 McCallie Avenue, between downtown and Missionary Ridge.

The station has belonged to several owners over the years. In 1959, Friendly Broadcasting, owner of WSTV-TV in Steubenville, Ohio (now WTOV-TV) bought WRGP from Patterson's group. In 1961 WSTV and WRGP were sold to the Massachusetts-based United Printers And Publishers, who later became Rust Craft Broadcasting, named after its greeting card line, which has since been acquired by American Greetings. These owners changed the station's call letters to WRCB-TV in 1963, to reflect the initials of the licensee. In 1968 the station moved to new facilities on Whitehall Road, on Chattanooga's north side, across the Tennessee River from downtown. Those new studios and equipment enabled channel 3 to begin broadcasting in color. In 1979, Rust Craft merged with magazine publisher Ziff Davis, who, in turn, sold WRCB to current owner Sarkes Tarzian, Inc. of Bloomington, Indiana, in 1982.

Digital television[edit]

Digital channels[edit]

The station's digital channel is multiplexed:

Channel Video Aspect PSIP Short Name Programming[1]
3.1 1080i 16:9 WRCB-HD Main WRCB programming / NBC
3.2 480i 4:3 WRCB-DT Antenna TV

On November 1, 2008, WRCB added Retro Television Network (RTV) on its second digital subchannel; the station had previously aired NBC Weather Plus on the subchannel, but that network was shut down by the end of the year.[2] On January 1, 2012, WRCB replaced RTV with Antenna TV.[3]

Analog-to-digital conversion[edit]

WRCB shut down its analog signal, over VHF channel 3, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition VHF channel 13.[4] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 3.

News operation[edit]

WRCB produces four hours of news a day weekdays, and six hours of news on weekends. The station is known for its School Patrol and Crimestoppers reports, which have been popular features on its newscasts for more than twenty years. On September 28, 2012, WRCB made the on-air transition from standard definition (4:3) to high definition (16:9).[5]

News/station presentation[edit]

Newscast titles[edit]

  • Bulletin (1960s-1970s)
  • News 3 (1970s)
  • NewsCenter 3 (1970s)
  • TV-3 News (1970s–1985)
  • (Channel 3) Eyewitness News (1985–present)[6]

Station slogans[edit]

  • "Making a Difference" (1989–1995)
  • "Coverage You Can Count On" (1995–present)

News team[7][edit]


  • David Carroll - weeknights at 5:00 and 6:00 p.m.; also "School Patrol" reporter
  • Latrice Currie - weekday mornings (5:00-7:00 a.m.); also "Eye On Health" reporter
  • Greg Glover - weeknights at 5:30 and 11:00 p.m.
  • Matt Barbour - weekends at 6:00 and 11:00 p.m.
  • Jed Mescon - weekday mornings (5:00-7:00 a.m.)
  • Cindy Sexton - weeknights at 5:00, 5:30 and 6:00 p.m.
  • Natalie Potts - weekend mornings (6:00-8:00 a.m.)

Channel 3 Eyewitness News Storm Alert Weather

  • Paul Barys (AMS Seal of Approval) - chief meteorologist; weeknights at 5:00, 5:30, 6:00 and 11:00 p.m.
  • Nick Austin (NWA Seal of Approval; member, AMS) - meteorologist; weekend mornings (6:00-8:00 a.m.) and weekends at 6:00 and 11:00 p.m.
  • David Karnes (AMS and NWA Seals of Approval) - meteorologist; weekday mornings (4:30-7:00 a.m.)

Sports team

  • Paul Shahen - sports director; weeknights at 6:00 and 11:00 p.m.
  • Vince Lennon - sports anchor; weekends at 6:00 and 11:00 p.m.; also reporter


  • Kimberly Barbour
  • Jessica Lauren
  • Dan Kennedy
  • Megan Brantley
  • Sara Sidery
  • Michelle Heron

Local program host

  • Julie Edwards - host of "3 Plus You" (weekdays at 11:00 a.m.)


External links[edit]