WRCB

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WRCB
WRCB logo.png
Chattanooga, Tennessee/Walhalla, South Carolina
Branding Channel 3
Channel 3 Eyewitness News
Slogan Channel 3, More Colorful (general)
Coverage You Can Count On (newscasts)
Channels Digital: 13 (VHF)
Virtual: 3 (PSIP)
Subchannels 3.1 NBC
3.2Antenna TV
Affiliations National Broadcasting Company
Antenna TV (DT2
Owner Sarkes Tarzian, Inc.
First air date May 6, 1956
Call letters' meaning Rust Craft Broadcasting
(former owners)
Former callsigns WRGP-TV (1956-1963)
Former channel number(s) Analog:
3 (1956-2009)
Transmitter power 34.8 kW (digital)
Height 335 m (digital)
Facility ID 59137
Transmitter coordinates 35°9′40″N 85°18′51″W / 35.16111°N 85.31417°W / 35.16111; -85.31417
Website www.wrcbtv.com

WRCB, virtual channel 3, is an NBC-affiliated television station based in Chattanooga, serving southeastern Tennessee, northwestern Georgia, northeastern Alabama, Southwestern North Carolina, and three Upstate South Carolina counties of Anderson, Oconee and Pickens. Its transmitter and tower are located in the unincorporated town of Walden on Signal Mountain. The station is carried on Comcast cable channel 4 in the Chattanooga area.

Syndicated programming on WRCB includes: Entertainment Tonight, Inside Edition, Ellen, The Nate Berkus Show, and Degrassi: The Next Generation.

Contents

[edit] Digital television

On November 1, 2008, WRCB added Retro Television Network (RTV) on its second digital subchannel; the station had previously aired NBC Weather Plus on the subchannel, but that network was shut down by the end of the year.[1] On January 1, 2012, WRCB replaced RTV with Antenna TV.[2]

Channel Video Aspect Programming
3.1 1080i 16:9 Main WRCB programming / NBC
3.2 480i 4:3 Antenna TV

On June 12, 2009, WRCB's digital signal remained on channel 13 when the analog to digital conversion completed.[3]

[edit] History

The station began broadcasting on May 6, 1956 on analog Channel 3 as WRGP-TV, the initials of its founder Ramon G. Patterson. It picked up the NBC affiliation from WROM-TV (now WTVC). Its studios were first located on McCallie Avenue, between downtown and Missionary Ridge.

The station has belonged to several owners over the years. When the local group decided to sell in 1959, Friendly Broadcasting, owner of WSTV-TV in Steubenville, Ohio (now WTOV-TV) bought WRGP. In 1961 WSTV and WRGP were sold to the Massachusetts-based United Printers And Publishers, who later became Rust Craft Broadcasting, named after its greeting card line, which has since been acquired by American Greetings. These owners changed the station's call letters to WRCB-TV in 1963, to reflect the initials of the licensee. In 1968 the station moved to new facilities on Whitehall Road, on Chattanooga's north side, across the Tennessee River from downtown. Those new studios and equipment enabled channel 3 to begin broadcasting in color. In 1979, Rust Craft merged with magazine publisher Ziff Davis, who, in turn, sold WRCB to current owner Sarkes Tarzian, Inc. of Bloomington, Indiana, in 1982.

[edit] News operation

WRCB produces four hours of news a day weekdays, and an hour of news on weekends. The station is known for its School Patrol and I-Team reports, which have been popular features on its newscasts for years.

[edit] News/station presentation

[edit] Newscast titles

[edit] Station slogans

  • "Southeast Tennessee's Leading News Station" (early 1980s–1984)
  • "Making a Difference" (1989–1995)
  • "Coverage You Can Count On" (1995–present)

[edit] News team[5]

Anchors

  • David Carroll - weeknights at 5 and 6 p.m.; also "School Patrol" feature reporter
  • Latrice Currie - weekday mornings; also "Eye On Health" reporter
  • Greg Glover - weeknights at 5:30 and 11 p.m.; also reporter
  • Antwan Harris - weekend evenings; also weeknight reporter
  • Jed Mescon - weekday mornings
  • Cindy Sexton - weeknights at 5, 5:30 and 6 p.m.
  • Callie Starnes - weeknights at 11 p.m.; also reporter

Channel 3 Eyewitness News Storm Alert Weather

  • Paul Barys (AMS Seal of Approval) - chief meteorologist; weeknights at 5, 5:30, 6 and 11 p.m.
  • Nick Austin (NWA Seal of Approval; member, AMS) - meteorologist; weekend evenings
  • David Karnes (AMS and NWA Seals of Approval) - meteorologist; weekday mornings

Sports team

  • Keith Cawley - sports anchor; weeknights at 5, 5:30, 6 and 11 p.m.
  • Paul Shahen - sports anchor; weekend evenings, also multimedia journalist
  • Stefanie Wittler - "Friday Night Football" correspondent
  • Gerald Riggs Jr. - sports analyst
  • Mark Tipton - sports analyst

Reporters

  • Matt Barbour - general assignment reporter
  • Kimberly Barbour - general assignment reporter
  • Gordon Boyd - general assignment reporter
  • Melydia Clewell - investigative reporter
  • Jonquil Newland - general assignment reporter
  • Paul Shahen - multimedia journalist
  • Melissa Turner - weekday morning traffic reporter

Local program hosts

  • Julie Eedwards - host of "3 Plus You"
  • Ken Nicholson - host of "Trends On 3"; also nightside assignment manager

[edit] References

[edit] External links

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