|City of license||Fairfield, Ohio|
|Broadcast area||Cincinnati, Ohio|
|Branding||The New 94.9|
|Slogan||Cincinnati's Best Mix|
|Frequency||94.9 MHz (also on HD Radio)|
|First air date||1962 (as WFOL-FM)|
|Format||Adult Hits/Rhythmic AC|
|Callsign meaning||We're REWind (former branding)|
|Former callsigns||WSWD and WYGY (2009)
WPRV and WYGY (2006)
(Cincinnati FCC License Sub, LLC)
|Sister stations||WKRQ, WYGY, WUBE|
|This article needs additional citations for verification. (January 2009)|
WREW (94.9 FM, "The New 94.9") is a radio station broadcasting an Adult Hits/Rhythmic AC format. Licensed to the suburb of Fairfield, Ohio, it serves the Cincinnati, Ohio metropolitan area. The station is currently owned by Hubbard Broadcasting.
The station first began broadcasting in 1962 under the call sign WFOL-FM, licensed to Fairfield, Ohio, and aired a "beautiful music" format. They became WCNW-FM in 1965, sister to then Country-formatted WCNW (1560 AM). Beautiful music returned to the frequency in the mid 1970s as WLVV-FM "Love 95."
The frequency was sold off to Heftel Broadcasting in 1980, becoming WYYS-FM "Yes 95" with a Top 40-Rock format. The format changed within a year to soft rock under the same call letters and handle before becoming WLLT-FM "Lite 95" in 1983. In 1988, WOFX-FM "The Fox" replaced WLLT-FM, airing Classic rock. In 1995, the WOFX call letters and format moved to 92.5 FM, and WVAE-FM "The Wave" took over the 94.9 FM frequency, airing smooth jazz.
In 1999, the station switched to a Rhythmic oldies format as "Mojo 94.9 FM" with the call sign WMOJ. That format remained on 94.9 FM until 2006, when Radio One, Inc. acquired the intellectual property and call letters of the station from Cumulus Media Partners, and moved it from 94.9 FM to 100.3 FM, where it remained until 11/2012 as WMOJ and it's Rhythmic Oldies format were dropped for Sports as WCFN (now WOSL). New owner Cumulus Media temporarily switched the 94.9 FM frequency to country a simulcast of country-formatted WYGY as WPRV.
- Further information: 2006 Cincinnati radio station reorganization
WYGY was located at 96.5 FM and branded as "The Star". From September 2 to October 31, 2006, Cumulus also simulcast the station on WPRV 94.9 FM. The call letters and format of WYGY, as well as the frequency of 94.9, were traded to Entercom Communications in exchange for WGRR.
On Thursday, November 9, 2006 at 12 p.m. EST, 94.9 FM became "The Sound". Although the station used the WYGY call letters for the first month of the new format, the call letters and country format were moved to 97.3 FM. The WSWD call letters debuted in late November.
Entercom/Bonneville station trade
On January 18, 2007, Entercom announced plans to swap its entire Cincinnati radio cluster, including WSWD, together with three of its radio stations in Seattle, Washington, to Bonneville International in exchange for all three of Bonneville's FM stations in San Francisco, California and $1 million cash. In May 2007, Bonneville officially took over control of the Cincinnati stations through a time brokerage agreement. On March 14, 2008, Bonneville officially closed on the stations.
"The Wolf" moves to 94.9 FM
On November 7, 2008 at 11:00 a.m., the formats and call signs of WSWD and WYGY switched frequencies, returning the country music format to the 94.9 FM frequency.
Another shakeup occurred on May 21, 2009, as Bonneville moved the Wolf back (yet again) to 97.3, and 94.9 became WREW, "Rewind 94.9." The demise of WSWD was caused by new competition, as Cumulus Media changed the formats of two stations in Cincinnati -- WFTK from active rock to alternative rock and WNNF from hot adult contemporary to adult album alternative.
When WREW debuted, the station played a wide range of music from the 1970s, 1980s and 1990s, with a core focus on the 80s, as stated in their slogan, "Feel Good Favorites of the 80s and More". The station experienced huge success after its debut, as it is normally a Top 10 rated station in the Cincinnati Arbitron ratings.
On January 19, 2011, Bonneville International announced the sale of WREW and several other stations in various markets to Hubbard Broadcasting for $505 million. The sale was completed on April 29, 2011.
The station expanded the playlist on September 6, 2011, by re-introducing music from the 2000s and today to the playlist, while still playing retro hits.
WREW started a new show called YOU PLAY IT  every weeknight from 7pm-11pm where the audience chooses the songs that play. You Play It! is hosted by ten-year Cincinnati radio veteran Karen Van Zant and delivers real-time, live, night-time radio to Cincinnati. You Play It! features an absurdly wide variety of music from the 1960s to today. "There are literally no rules on this show. Rewind listeners may play Van Morrison, then Maroon 5, followed by Michael Jackson," said Van Zant. "It's whatever our listeners demand! We could, in fact, have listeners pick four Bon Jovi songs back-to-back! Is that a Bon Jovi Four Way?"
Listener Driven Radio  is the driving force behind the software that runs You Play It.
"The New 94.9"
On October 1, 2013 WREW rebranded as "The New 94.9, Cincinnati's Best Mix".
- Entercom trades radio stations
- Where's the Sound? Up the Dial
- Welcome To The '80s on FM 94.9
- "Hubbard deal to purchase Bonneville stations closes". Radio Ink. May 2, 2011. Retrieved May 2, 2011.
- Official website
- Query the FCC's FM station database for WREW
- Radio-Locator information on WREW
- Query Nielsen Audio's FM station database for WREW