|City of license||Honea Path, South Carolina|
|Broadcast area||Upstate South Carolina|
|Branding||Anderson's Classic Hit Station 103.1 WRIX-FM|
|First air date||June 10, 1977|
|Callsign meaning||"W"here "R"adio "I"s E"X"citing!|
|Affiliations||USC Gamecocks Tom Kent Radio Network|
(Ervin Broadcasting, LLC)
|Sister stations||WRIX, WANS|
WRIX-FM is a Classic Hits radio station located in the Upstate region of South Carolina under the name "Anderson's Classic Hits 103.1 WRIX". The station is licensed by the Federal Communications Commission (FCC) to the town of Honea Path and broadcasts on 103.1 MHz with an effective radiated power (ERP) of 6 kW. Its signal can be heard mainly in the Anderson part of the Greenville–Spartanburg radio market; however, the signal reaches well into Greenville, parts of Spartanburg, and surrounding areas.
The station carries a variety of local programming in the mornings, evenings, and weekends.
On Friday November 28th WRIX-FM flipped to a Classic Hits format. Featuring music from the 60's, 70's and 80's. The Morning Show with Greg and Aly will continue along with Upstate Radio Veteran "Jazzy" Jeff Bright and The Afternoon Drive. During other parts of the day. The Station will air Tom Kent Radio Network.
Anderson's Classic Hits 103.1 WRIX-FM carries the football, basketball and baseball games of the University of South Carolina along with Belton-Honea Path High School football Games on Friday nights. The station features a local morning show. WRIX-FM simucasts WYFF TV 4 News out of Greenville, South Carolina live weekdays mornings at 6:00am. The station also has a local sports talk call-in show weeknights at 8:00pm. Sunday mornings and evenings feature local church broadcasts. The station has much local community programming and news.
WRIX-FM was founded by the late Matt Phillips (who also started WCCP 1560 in 1969 in Clemson, South Carolina). WRIX-FM signed on the air June 10, 1977 featuring an Top 40 format. The station presented many live remotes broadcasting live from various sponsors. In 1983, the station changed to Classic-leaning Country as "X103" and added a daytime-only AM station in 1986 when WRIX signed on. WRIX-FM has aired many local sporting events, local news, death and crime announcements for many years.
Phillips received many awards and recognitions for the station's commitment to community service including the Order of the Palmetto, South Carolina's highest civilian honor.
The "Matt and Bev Morning Show" began around 1980. Phillips and Beverly Ovelle Lockridge, know on air as Bev Brandon, started out broadcasting from the main studio on Main Street in Honea Path, later moving to a booth constructed especially for the show at the Anderson, South Carolina Dunkin' Donuts on North Main Street. The show became the station's most popular program and one of Upstate S.C.`s top-rated morning shows.
Lockridge, one of the first female radio personalities, received the Order of the Palmetto from Gov. David Beasley in 1996. She was know for her charity work, especially at Christmas, collecting thousands of toys and other goods for those in need. Lockridge died December 11, 2010.
Phillips, the station's founder and operator, died in August 1997. His funeral was attended by hundreds, including the Governor and Lt. Governor. His wife, Jeannette, took over and then she died about ten months later. Their daughter, Karen Phillips Small, took over management of the station.
After Phillips' death, John Woodson, station manager, stepped in to help continue the Morning Show with Brandon until 2002. When he left to teach broadcasting at Tri-County Technical College, Michael "Porkchop' Branch continued the tradition of a locally produced Morning Show.
Joel Kay, who has been with the station from the beginning, has been awarded the South Carolina Broadcasters Association's Star Award for Top Sportscaster for his many years of announcing Belton Honea Path High School Bear Football.
Local News veteran, Paul Brown, has provided news for WRIX for nearly thirty years.
WRIX-FM purchased WANS in the 1990s. Its format has been "Music of Your Life", Beach Music, Talk and is currently sports/talk.
In 2011 WRIX-FM returned to talk as Talk Radio 103.1.
WRIX-FM is also the flagship station for The South Carolina Gamecocks. They currently air Gamecok football, baseball and basketball along with all Carolina Calls shows.
On Friday November 28, 2014 WRIX-FM flipped to a classic hits format. Featuring music from the 60's, 70's and 80's., The Morning Show with Greg and Aly will continue along with Upstate Radio Veteran "Jazzy" Jeff Bright and The Afternoon Drive.
- Query the FCC's FM station database for WRIX
- Radio-Locator information on WRIX
- Query Nielsen Audio's FM station database for WRIX