WRQX

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WRQX
WRQX logo.png
City of license Washington, D.C.
Broadcast area Washington, D.C.
Branding DC's 107.3
Slogan All The Hits
Frequency 107.3 MHz
(also on HD Radio)
First air date 1948
Format Analog/HD-1: Top 40(CHR)
HD-2: WMAL simulcast
ERP 19,500 watts
HAAT 246 meters (807 ft)
Class B
Facility ID 73252
Transmitter coordinates 38°57′00″N 77°04′44″W / 38.950°N 77.079°W / 38.950; -77.079Coordinates: 38°57′00″N 77°04′44″W / 38.950°N 77.079°W / 38.950; -77.079
Callsign meaning Washington RoQX (Rocks)
Former callsigns WMAL-FM (1948-1979)
Owner Cumulus Media
(Radio License Holdings LLC)
Sister stations WMAL, WMAL-FM
Webcast DC's 107.3 Listen Live
Website dcs1073.com

WRQX (107.3 FM, "DC's 107.3"), is an American commercial radio station licensed to serve the community of Washington, D.C. The station broadcasts a Top 40 (CHR) music format to the Washington Metropolitan Area. WRQX is currently owned and operated by Cumulus Media with the broadcast license held by Radio License Holding VII, LLC.

Established in 1948, the station's studios are located at 4400 Jenifer Street NW in Washington, two blocks from the city's border with Maryland. The station's transmitter resides at the intersection of Wisconsin Avenue NW and 41 Street NW in the northwestern section of the district.[1]

History[edit]

107.3 was previously a top 40 station known as "Q107."[2] That had been the station's format dating back to 1979; before that, it was an album oriented rock station, and before that easy listening/classical music outlet WMAL-FM (known as "The Soft Explosion"), sharing a base call sign with WMAL (630 AM). As an easy listening/classical station, programming was mostly automated with the exception of the weekday and Saturday mornings when the station simulcast the "Harden and Weaver" show on WMAL. Automation was reduced considerably when the station became "The Soft Explosion," and eliminated entirely when the station adopted the nickname, "Q107." On August 31, 1990, at Noon, the station changed to Hot AC, branded as "Mix 107.3".[3] The first song on "Mix" was "Let The Music Play" by Shannon.

Former logo used between August 31, 1990 and August 28, 2013

WRQX is one of the many Disney/ABC Radio stations that merged with Citadel Broadcasting; Citadel, in turn, merged with Cumulus Media on September 16, 2011.[4] The station's slogan is "All the Hits", playing mainly current hit pop music, as well as some music from the mid to late 2000s. Previous slogans have been "We play the best mix of...everything", "Not too hard, not too light", "Washington's Best Music Mix", and "Today's Best Hits."

On April 27, 2013, long-time morning show host Jack Diamond was unexpectedly released from the station due to his contract expiring and not being renewed by station management. Diamond has been at the station since the day the station flipped to "Mix" in 1990. It was widely speculated that the station will take their morning show in a new direction to compete against WIHT; to this end, Bert Weiss, currently the host of "The Bert Show" on sister WWWQ/Atlanta (and formerly Diamond's co-host), took over morning drive beginning May 16. "The Bert Show" was syndicated from Atlanta.

On August 19, 2013, WRQX began to slowly phase out its "Mix" moniker, and began emphasizing their slogan "All The Hits", as well as furthering its playlist shift towards more current music, while dropping most 1990's and early 2000's material. Rival company Clear Channel picked up word on this potential shift, and began registering domains such as "allthehits1073.com" and "q1073dc.com" to prevent Cumulus from using them (the domains redirected to WIHT's website). On August 28, WRQX completed its shift back to Top 40, then branded as "All The Hits 107.3." The station has debuted a new logo and transferred its online assets to 1073Hits.com.[5]

On May 2, 2014, WRQX dropped "The Bert Show" after only 1 year, due to very low ratings. Marco, who had previously been the station's afternoon drive personality, took over morning drive on an interim basis three days later.

On July 30, 2014, the "Sarah, Ty and Mel Show" debuted on DC's 107.3. It is heard weekdays from 6-10 a.m., and is hosted by Sarah Fraser (formerly of "The Kane Show"), Ty Bentli (formerly of WNOW-FM in New York City) and Melanie Glazener (who also worked with Fraser on "The Kane Show").

Also in July 2014, "All The Hits 107.3" was re-branded as "DC's 107.3." In addition, its website address has been changed to dcs1073.com.

Like WIHT, 107.3 currently has a show that features various DJ hosts called Saturday Night Rage, featuring massive Electronic, Dubstep and Trance Mega Mixes of popular songs every week.

References[edit]

  1. ^ Yorke, Jeffrey (February 21, 1995). "A New Setting for Diamond?; WRQX Morning Host Mulls West Coast Job Offers". The Washington Post. p. D7. 
  2. ^ Potts, Mark (November 3, 1990). "Rap, Rock-and-Roll Make Way for Hot AC; WRQX Changes Tunes to Attract Ad Dollars". The Washington Post. p. C1. 
  3. ^ Yorke, Jeffrey (September 4, 1990). "WRQX-FM's Format Flop; Station Switches Its Mix to Fight Declining Ratings". The Washington Post. p. C7. 
  4. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 
  5. ^ "WRQX Ditching Its Mix Moniker For All The Hits" from Radio Insight (August 19, 2013)

External links[edit]