WRRD

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WRRD
ESPNDeportes1510.png
City of license Waukesha, Wisconsin
Broadcast area Milwaukee, Wisconsin
Branding "1510 ESPN Deportes"
Frequency 1510 AM kHz
First air date March 27, 1947 (1947-03-27)
Format Spanish language sports talk
Language(s) Spanish
Power 23,000 Watts (Daytime)
20,000 Watts (Critical hours)
Class D
Facility ID 70771
Callsign meaning WoRRD (from 540's former ownership and format)
Former callsigns WAUX (1947-1965)
WAUK (1965-2008)
Affiliations ESPN Deportes Radio
Owner Good Karma Broadcasting, LLC
(Good Karma Broadcasting, LLC)
Sister stations WAUK, WTLX
Website Station section on ESPNWisconsin.com (Spanish language)
ESPN Deportes

WRRD (AM 1510) is a radio station licensed to Waukesha and serving the Milwaukee area. The station currently airs a Spanish language sports talk format from ESPN Deportes Radio, as of May 5, 2008.[1] It is also the Spanish-language radio outlet of the Milwaukee Brewers Major League Baseball franchise.

The station is currently owned by Beaver Dam-based Good Karma Broadcasting, LLC, and owned by Craig Karmazin, son of radio executive and current Sirius Satellite Radio CEO Mel Karmazin.

History[edit]

The 1510 AM frequency originally signed on as WAUX and later was the original home of the WAUK call sign until February 12, 2008. They had been a sports talk station since the early 1990s and the previous home of ESPN Radio. Prior to sports the station had a smorgasbord of formats, including variations of adult contemporary, country music, and talk. WAUK was also the original sister station of Waukesha-licensed WMIL-FM (106.1), which launched as WAUX-FM and later became WAUK-FM before a sale to another party in the late 1970s.

WRRD is limited to operating between sunrise and sunset. As a result, the station leased time from WMCS to carry the full ESPN Radio schedule between 6:00pm and 6:00am.

That arrangement ended after Good Karma Broadcasting moved the WAUK sports format to its new, full-time frequency of 540 kHz, the former home of Salem Broadcasting religious outlet WRRD. The WRRD calls then migrated to the 1510 kHz frequency.

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Coordinates: 43°01′02″N 88°11′43″W / 43.01722°N 88.19528°W / 43.01722; -88.19528