Notable local on-air personalities on WRSA-FM include John Malone and Abby Kay on mornings. Other personalities include mid-day host Bonny O'Brien, traffic reporter Allen Moore, and weekend host J.J. McCall.
Before a gradual format change in the late 1990s away from its longtime "Beautiful 97" image, WRSA-FM was one of the last remaining easy listening-formatted radio stations in the United States. Founded and constructed in 1964 and early 1965 by Redstone Arsenal engineer Paul R. Nielsen, WRSA went on the air in late November 1965, and continues to be one of the top-rated radio stations in the Huntsville, Alabama radio market.
^"Hang Time with... Brewer High's Matt Nielsen". The Decatur Daily (Decatur, Alabama). January 6, 2005. My father built the WRSA radio station (Lite 96.9) in 1964," Nielsen said. "He died in October 2001, and Mom has taken over the station.|accessdate= requires |url= (help)