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City of license Winnebago, Illinois
Broadcast area Rockford, Illinois
Branding 95.3 The Bull
Slogan Nobody plays MORE country!
Frequency 95.3 MHz
Format Country
ERP 1,250 watts
HAAT 156 meters
Class A
Facility ID 59620
Former callsigns WYFE (1978-1985)
WKMQ (1985-2000)
WYHY (2000-2006)[1]
Owner Mid-West Family Broadcasting[2]
Sister stations WXRX, WNTA, WGFB
Webcast Listen Live
Website 953thebull.com

WRTB (95.3 FM, "The Bull") is a country music radio station licensed to serve Winnebago, Illinois, and serving the Rockford, Illinois, market. Before flipping to country, WRTB used the Bob FM format from August 1, 2006 to February 21, 2014.


From 1985-2000 the station was a popular oldies format with the call letters WKMQ. In 2000, the format was changed to classic hits as Y95 and call letters WYHY. The first lineup of WYHY featured Riley O Neil and Sky Drysdale, within the first ratings period the station went to #1. From 2002-2003 the station evolved into a classic rock format, and syndicated Bob & Tom moved from sister WXRX. In the mid-2000s following the sale to Maverick Media, the station changed formats again to Bob FM and call letters to WRTB.

Previous call letters were WYFE from 1978-1985.

On February 21, 2014, at 3pm, WRTB changed their format to country, branded as "95.3 The Bull". The last song on 95.3 Bob FM was Talk To You Later by The Tubes, while the first song on 95.3 The Bull was How Do You Like Me Now?! by Toby Keith. [3]


External links[edit]

Coordinates: 42°17′28″N 89°09′50″W / 42.291°N 89.164°W / 42.291; -89.164