WRUF-FM

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WRUF-FM
WRUF-FM logo.jpg
City of license Gainesville, Florida
Broadcast area Gainesville/Ocala area
Branding Country 103.7, The Gator
Frequency 103.7 MHz
First air date 1948
Format Country
Audience share 5.2, #4 (Fall 2007, R&R[1])
ERP 100,000 watts
HAAT 234 meters
Class C1
Facility ID 66575
Transmitter coordinates 29°42′34.00″N 82°23′40.00″W / 29.7094444°N 82.3944444°W / 29.7094444; -82.3944444
Owner University of Florida
Sister stations WRUF (AM), WUFT-FM
Webcast Listen Live
Website country1037.com

WRUF-FM (103.7 FM) is a radio station broadcasting a country music format. Licensed to Gainesville, Florida, USA, the station serves the Gainesville/Ocala area. The station is currently owned by the University of Florida.[2] The station has been on the air since 1948.

Although the station is owned by a public university, the station, like AM sister WRUF, is operated as a commercial station in contrast to sister station WUFT-FM.

WRUF-FM has been a country station since October, 2010. Prior to that, it was an album-oriented rock station since 1983. Prior to becoming "Rock 104" that year, the station played a Top 40 style hit radio format from 1981 to 1983. The hit radio format was adopted because another local FM station, had recently switched to playing hits on the FM with great success. The hit format had previously been played for many years on WRUF-AM, so technically, it was an easy switch, though many of the important powers at the University disfavored putting pop music on the FM. Prior to 1981, it played beautiful music and classical music under the moniker "Stereo 104," except for a Saturday-night disco music program from 1979-1980 called "Studio 104."

On October 11, 2010, the University announced that WRUF-FM would switch to a country music format in the near future. The "Rock 104" name and format will move to an internet-only station.[3]

On October 15, 2010 WRUF-FM made the format change from rock to country, branded as "Country 103.7, The Gator".[citation needed] But WRUF-FM has performed even worse than it did as a rock station.[4] Randy Wright of the University, however, claims that when only the station's target audience is considered, WRUF-FM has actually increased its audience.[5]

Notable alumni[edit]

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References[edit]

  1. ^ "Gainesville/Ocala Market Ratings". Radio and Records. Fall 2007. 
  2. ^ "WRUF-FM Facility Record". United States Federal Communications Commission, audio division. 
  3. ^ Crabbe, Nathan (11 October 2010). "UF putting country on 103.7 FM, moving rock online". The Gainesville Sun. Retrieved 11 October 2010. 
  4. ^ Woods, Chuck (2011-11-28). "WRUF-FM's new format takes a nosedive". The Gainesville Sun. Retrieved 2011-12-12. 
  5. ^ Wright, Randy (2011-12-05). "WRUF-FM is doing just fine, thank you". The Gainesville Sun. Retrieved 2011-12-12. 
  6. ^ Rich Fields, official site

External links[edit]