|City of license||Gainesville, Florida|
|Branding||WRUF-TV Gator Weather|
|Channels||Digital: 5 (VHF)
Virtual: 10.1 (PSIP)
|Affiliations||Independent (since 2011)|
|Owner||University of Florida
(Board of Trustees, University of Florida)
|First air date||November 1989|
|Call letters' meaning||Radio University of Florida
(from sister radio stations WRUF-AM-FM)
|Sister station(s)||WRUF, WRUF-FM, WUFT, WUFT-FM|
|Former callsigns||W10BR (1989–1995)
|Former channel number(s)||10 (VHF analog, 1989–2010)|
|Former affiliations||PBS (1989–2011)|
|Transmitter power||300 watts|
WRUF-LD is the callsign of a low-power television station that operates from the University of Florida's main campus in Gainesville, broadcasting on VHF channel 5, the former analog channel of sister station WUFT. Through the use of PSIP, WRUF maps to virtual channel 10 (reflecting its former analog channel). The station is carried by Cox Communications in Gainesville on channel 6; this is reflected in its logo. Most of WRUF's programming is devoted to local weather, with some news and sports coverage.
The station was granted a construction permit for analog broadcasting on VHF channel 10 on July 29, 1988 (after having applied for the channel in 1981), and was issued the call sign W10BR; it filed for a license to cover on November 27, 1989, which was granted on December 29. The call letters were changed to WLUF-LP in 1995. As WLUF, the station served as a PBS member station, broadcasting mainly second runs of PBS and WUFT programming, plus telecourses for UF students. The station converted to digital broadcasting, becoming WLUF-LD, in 2010.
The station was relaunched as a commercially-based 24-hour weather channel on June 1, 2011; this came after state funding to Florida's public radio and television stations was vetoed by Governor Rick Scott in May. The call letters had been changed to WRUF-LD, matching the University of Florida's commercially-operated WRUF radio stations (850 AM and 103.7 FM), on November 19, 2010. Regular WLUF programming ended on May 23, 2011, with WRUF-LD carrying NASA TV's coverage of the final mission of Space Shuttle Endeavour in the interim.
WRUF-LD carries mostly 24/7 weather coverage with some news and sports coverage, as well as UF features and happenings. The channel's most frequent features are Traffic on the 2's, local traffic and live webcam updates every 10 minutes on the 2's, provided by GAC SmartTraffic and Weather on the 6's, local weather updates from the WRUF weather team every 10 minutes on the 6's. Plus, WRUF's LIVE StormTrack Radar is shown every 4–6 minutes at :03 and :09 minutes past each hour. News updates are provided by WUFT-TV's news team under News in 90 and Sports updates are provided by WUFT-TV/WRUF-AM's sports team under Sports in 60.
- Crabbe, Nathan (June 3, 2011). "UF TV station offers weather, plans other local programming". The Gainesville Sun. Retrieved August 25, 2011.
- "Application Search Details (1)". CDBS Public Access. Federal Communications Commission. Retrieved August 25, 2011.
- "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved August 25, 2011.
- "Application Search Details (2)". CDBS Public Access. Federal Communications Commission. Retrieved August 25, 2011.
- "WLUF-TV to offer 24/7 NASA coverage of Endeavor" (Press release). University of Florida. May 20, 2011. Retrieved August 25, 2011.