WRUM

From Wikipedia, the free encyclopedia
Jump to: navigation, search
WRUM
WRUM logo.png
City of license Orlando, Florida
Broadcast area Greater Orlando
Branding Rumba 100.3
Slogan "Orgullo Latino"
Frequency 100.3 (MHz) (also on HD Radio)
First air date 1950 (as WKIS-FM)
Format Tropical, urbano, latin pop
Language(s) Spanish
ERP 95,000 watts
HAAT 484 metres (1,588 ft)
Class C
Facility ID 59976
Transmitter coordinates 28°34′51.9″N 81°04′31.2″W / 28.581083°N 81.075333°W / 28.581083; -81.075333
Callsign meaning We're RUMba
Former callsigns WKIS-FM (1950-1971)
WDIZ (1971-1996)
WSHE (1996-2004)
WEBG (2004-2005)
Owner Clear Channel Communications
Sister stations WFLF, WJRR, WMGF, WTKS, WXXL, WYGM
Webcast Listen Live
Website rumba100.com

WRUM (100.3 FM) is a radio station broadcasting Spanish songs. Licensed to Orlando, Florida, USA, the station is currently owned by Clear Channel Communications.[1][2] The station is also broadcast on HD radio.[3] The station mainly plays reggaeton music, latin pop, or Salsa music. The studios are in Maitland and the transmitter tower is in Bithlo.

The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971.

References[edit]

External links[edit]