WRUP (98.3 FM) is a radio station licensed to Palmer, Michigan in Northern Upper Peninsula broadcasting a satellite-fed classic rock format from Jones Radio Networks. The station was previously a country and then an oldies station (as WHCH "Hot Country Hits" and then "Oldies 98") before changing over to the current format. The station transmits its signal from an antenna 1,018 feet in height atop a hill located northwest of Marquette and broadcasts with an effective radiated power of 2,600 watts. WRUP"s transmitter was moved in October 2008 to Marquette County from Munising where it had been located since the station first went on the air in the early 1970s.
The WRUP calls were previously used in Marquette, Michigan in the 1980s on 103.3 FM as "UP 103"; the station is now WFXD.
WRUP is the home and official broadcaster of the Michigan state champion of the Ishpeming Hematites. They are also a part of the Packers Radio Network, broadcasting all Green Bay Packer Games.